Theorem

This week, Video Commerce experts Unnikrshnan Kurup, Jovan S., William Cladek, and Deja Amato-- moderated by HG O'Connell -- took the stage to unpack how brands can deliver exceptional, personalized video experiences consistently and at scale 📹🛍️🚀 And what an insightful conversation it was! Thank you to our partners Firework and Klaviyo for joining us at this breakthrough event. Video Commerce is the strategy that will set your MarTech ecosystem ablaze, and we are the team that brings it to life. Here's how: https://xmrrwallet.com/cmx.plnkd.in/eiEg8vRi If you want to get the full scoop, book some time with the team: https://xmrrwallet.com/cmx.plnkd.in/eNiq8igP #EcommerceStrategy #RetailLeaders #NYCEvent #BreakthroughVideoCommerce

🚨 LAST CALL⌛ Wednesday, join us—and your fellow retail and eCommerce leaders—for an exclusive conversation on how video is transforming the inbox, the PDP, and the post-purchase experience. Theorem is redefining what’s possible in email, ecommerce, and engagement. Together with our partners at Klaviyo and Firework, we’ll show you how to turn every customer touchpoint into a scroll-stopping, shoppable video experience. What You’ll Learn: 🎥 The state of video commerce and what’s next for omnichannel engagement 📈 How Theorem is helping brands drive results with shoppable video 🚀 A live walkthrough of the Klaviyo + Firework integration in action 💡 Practical tactics to boost click-throughs, retention, and reduce returns Seats are almost gone. RSVP now to secure yours: https://xmrrwallet.com/cmx.plnkd.in/eCAdNEc4

🚀 Theorem is growing — and so is our leadership team! We’re excited to welcome Mandar Dadegaonkar as our new Director of Growth, APAC, as we double down on helping brands across the region unlock new opportunities for revenue growth at scale. Whether you're a Publisher, M&E, Streaming, or RMN automating your Ad Rev Ops with Upward, or a D2C or Retail brand accelerating your path to purchase and CLV with Video Commerce, Theorem is here to support you. With over 20 years driving digital transformation and growth at companies like Google, Oracle, Bain & Company, and IPG Mediabrands, Mandar brings the perfect mix of regional expertise, strategic vision, and customer-first thinking to Theorem. If you're ready to accelerate growth with innovative, data-driven Marketing and Ad Ops solutions — connect with Mandar to see how Theorem can help. 👉 Book a demo and start the conversation: https://xmrrwallet.com/cmx.plnkd.in/dX9mP6uC #Leadership #Growth #APAC #DigitalMarketing #Theorem #Innovation #CustomerExperience #Upward #VideoCommerce

Ad Rev Ops pros, this one's for you. How can you transform your team into a revenue driving engine? The answer is here. 🗣️ Let's talk: https://xmrrwallet.com/cmx.plnkd.in/eYA4Vhjy #UpwardUnleashed #AdTech #AdRevOps

The Future of Digital Sales is here. In less than 1 month, you can meet the experts in Video Commerce live in NYC. Join us for an exclusive evening of insights, networking, and next-gen video commerce strategies — featuring top voices from across the industry: ▪️ Moderating the conversation is HG O'Connell, Sr. Content Director of Shoptalk. ▪️ Unnikrshnan Kurup, Director of Client Consulting, Theorem ▪️ William Cladek, SVP of Revenue, Firework ▪️ Deja Amato, Product Marketing Lead, Klaviyo Discover how brands are using shoppable video to accelerate path-to-purchase and drive higher CLV. 🔗 RSVP Now – Space is limited! 📍 Tarallucci e Vino, Union Square 📆 Wednesday, July 23rd | 4:00 – 7:00 PM Save your spot: https://xmrrwallet.com/cmx.plnkd.in/eCAdNEc4 #VideoCommerce #RetailInnovation #D2CStrategy #NYCEvent #BreakthroughVideoCommerce #EcommerceLeadership

ICYMI: 30 Ad Rev Ops executives from the world's leading M&E, Streaming, and Publishing brands came together on June 11th for a calculated look at what's broken in the Order to Cash process, and what it takes to turn manual ops into an automated revenue generating engine. Theorem CEO Jay Kulkarni and AdMonsters Lynne d Johnson took John Harris of SiriusXM Media and Addy Atienza of Time Out Group plc through a candid conversation around the problems that plague Ad Ops teams and what it takes to solve them. "Nobody listens to Ops." It's time to change that. Dive into the full report to see what you missed and exactly where you're leaving money on the table: https://xmrrwallet.com/cmx.plnkd.in/e9UYVg6P There's plenty more where that came from. If you want to be first in line for the next exclusive event, let us know: https://xmrrwallet.com/cmx.plnkd.in/emdzirsM #MediaandEntertainment #Streaming #Publishing #AdRevOps #OrderToCash #Automation #Upward

Your breakthrough in video commerce has just arrived. We’ve partnered with Firework to bring you an end-to-end, fully integrated video commerce experience designed to help you turn engagement into conversion through immersive, shoppable video experiences. 📲🎥🛒 "Video commerce represents the evolution of digital sales—more interactive, immersive, and engaging than ever before," - Jay Kulkarni CEO, Theorem In a digital world where attention is currency, video-first commerce is no longer optional — it's essential. And now, it’s easier than ever to bring that future to your site, your brand, your customers. What this means for you: - Seamless integration of short-form, livestream, and interactive video - Personalized journeys that boost customer engagement and sales - A dynamic, mobile-first way to shop, sell, and scale This is more than a tech solution — it's your edge in a fast-moving digital marketplace. Let’s build what’s next — together. https://xmrrwallet.com/cmx.phubs.li/Q03nScFS0 #BreakthroughVideoCommerce #Retail #DTC #VideoCommerce #MarTech #Firework #Theorem #eCommerce

The biggest hurdle to automation? Mindset. Resistance often stems from fear of change, but when positioned as a means for empowerment, automation fosters efficiency, collaboration, strategic thinking, and the opportunity for growth at scale. Automation isn’t about jobs—it’s about unlocking human potential. How has automation changed your role? Learn more or get in touch with us here: https://xmrrwallet.com/cmx.plnkd.in/eUXeif5w #Automation #AdRevenue

The future of ad and revenue operations is agile, intelligent, and automation-driven. Are you ready to scale? #AdTech #Automation Learn more or get in touch with us here: https://xmrrwallet.com/cmx.plnkd.in/eUXeif5w

The impact of Automation in Ad Operations can revolutionize your organization's revenue streams. 🚀       This report captures the POVs from senior Ad Revenue and Ops executives from leading brands in #MediaAndEntertainment, #Streaming, #Publishing, and #RetailMedia.    Ad Ops automation is your #breakthrough to achieve:   ✅ Cost cuts by minimizing dependencies on offshoring, training, and turnover  ✅ More bandwidth for teams to focus on higher-value work eliminating inefficiencies    ✅ Reductions in time lost by switching platforms & miscommunication from fragmented workflows     Learn more about these insights—download the full report here.       Want to join us for our next exclusive roundtable? Get in touch with us to share your interest.     #BreakthroughRoundtableSeries #Automation #AdOps