Instacart

We’re proud to share that our Chief Corporate Affairs Officer Dani Dudeck has joined Governor Gavin Newsom’s California Breakthrough Project, a group of tech leaders and innovators focused on bold, forward-looking ideas to help make California government more efficient and effective. At Instacart, our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. We believe in the power of technology to solve real problems and break down barriers, and we’re honored to be able to bring our unique perspective to the discussion here in our home state. 

Just in time for National Ice Cream Day on July 20, Instacart is celebrating with a new data report on how Americans are shopping for their favorite frozen treats. 🍨 Our latest findings highlight some fascinating trends, including: 📈 Bold flavors are on the rise – Pineapple Coconut (+37%), Pistachio (+25%), and Green Tea (+24%) saw major growth in the past year, signaling a shift beyond the classics. 🍦 Top-performing brands include long-time favorites like Haagen-Dazs and Ben & Jerry’s, alongside growing interest in better-for-you options like Ice Cream For Bears and Alec’s Ice Cream. 🔤 Sherbet vs. Sherbert? According to our data, 37% of people searched for the latter — a variation on the correct spelling that shows that nostalgia and cultural habits influence the way we talk about food. Explore the full report for a deeper look at the country’s coolest summer shopping habits ⤵️

The Fourth of July is just around the corner, and we’re excited to unveil our latest report on how Americans are stocking up for Independence Day! 🇺🇸 From backyard barbecue staples to unique regional favorites, our data highlights a surge in classic holiday essentials, including: 🥔 Potato chips, hot dog buns, and watermelons are front and center. Potato chips alone appeared in 1 out of every 7 orders the week before the Fourth! 🍹 During the week of July 4, 2024, Aperol and Prosecco were bought together 158% more often, signaling a clear spritz surge. In fact, the share of orders containing these ingredients rose 13% year over year. Check out the full report below for all the flavorful details! ⤵️

Healthy eating should be as easy as tapping “Add to Cart.” Today, we’re excited to announce we’ve teamed up with Thrive Global to make every recipe in the Thrive Global Cookbook instantly shoppable on Instacart. The cookbook features more than 60 budget-friendly dishes, created in collaboration with Blue Shield of California Promise Health Plan. By pairing expert-backed nutrition guidance with Instacart’s reach to 98% of U.S. households, we’re making healthier choices more accessible than ever. Learn more about our partnership and explore the cookbook below! ⤵️

Instacart’s incoming CEO Chris Rogers took the stage at The Consumer Goods Forum Global Summit in Amsterdam today. Speaking to c-suite executives from the world’s leading retail and consumer brands, Chris reflected on Instacart’s journey and shared more on the company’s next chapter as we continue to build new technologies that empower grocers and brands of all sizes to grow and scale—both online and in-store. 

Instacart Ads becomes the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform, deepening our existing off-platform partnership. Now, approved brands and agencies have access to self-serve, custom audience building and real-time sales attribution within Kokai. This is a massive unlock for advertisers to move faster with more precision and optimize their in-flight campaigns in real-time. #retailmedia #advertising #RMN #canneslions

🌞 Summer Like It’s 1999 🌞 We’re rolling back the clock — and the prices — with our newest campaign, celebrating the nostalgia of ‘90s summers. From Capri Sun to Otter Pops, customers can get up to 47.2% off seasonal staples, a throwback to 1999 grocery prices (yes, we did the CPI math!). Check out the campaign and our nostalgia-infused TV commercial below ⤵️

Exciting news at Instacart! Today, we’re pleased to announce the appointment of Chris Rogers as our new CEO, marking the beginning of an exciting new chapter for Instacart. Chris has been with Instacart for 6 years and has played a critical role in shaping our company as Instacart’s Chief Business Officer. From our retail enablement strategy and omnichannel expansion to the massive growth and evolution of our advertising platform, Chris has been a driving force behind all of these initiatives. Chris’s vision, operational excellence, and customer obsession will help bring Instacart into its next phase of growth. Read the full press release below! ⤵️

At Instacart, innovation is embedded in everything we do—and a key ingredient in how we work. Read more in Built In about how our teams embrace innovation and creativity to drive impact. ⤵️

Today, we’re excited to introduce Fizz—an all-new app for drink and snack delivery and the easiest way to stock up for a party together. If you’re 21+, just pick what you want, pay for what you add, and get it all delivered for one $5 flat delivery fee. In addition to being available on iOS and Android, Fizz is also thoughtfully integrated into Partiful’s incredibly popular invitation service. Making an event, inviting friends, and getting the supplies you need through Fizz takes just a few taps. With Fizz, there’s a new way to get what you need to bring friends together. Learn more about Fizz below! ⤵️