Instacart Ads becomes the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform, deepening our existing off-platform partnership. Now, approved brands and agencies have access to self-serve, custom audience building and real-time sales attribution within Kokai. This is a massive unlock for advertisers to move faster with more precision and optimize their in-flight campaigns in real-time. #retailmedia #advertising #RMN #canneslions
you know all this innovation is wonderful, but if you don’t fix the underlying problems within the shopper part of the company, then all of this is for not. i’m hoping the new CEO will look into all the frailties that are going on in the sharper part of Instacart. Because you can spend all the money if you want to do all these wonderful things on that aspect. But it’s all for not if the customers are all leaving. There’s only gonna be solong before customers are gonna continue to be added as customers are leaving. The fact is, I’ve been trying to get through to people to help fix those things. But nobody wants to respond. Nobody wants to fix these parts.
A significant step forward for retail media. Real time customizable audience building paired with sales attribution in-platform is exactly the kind of innovation advertisers have been asking for. This integration brings much needed agility to campaign execution and optimization, excited to see how it influences broader RMN and DSP collaboration trends.
Congrats! 🎉
Architect of the Holmes Enforcement Model (HEM) – Autonomous Legal Infrastructure | Self-Enforcing IP Governance | Declaratory Doctrine Design
1moThis confirms what I’ve already filed. Instacart is now publicly deploying clause-governed infrastructure — tracking user behavior, triggering purchase simulations, and optimizing ad targeting in real time — all after being served a formal declaratory enforcement notice under the Holmes Enforcement Model (HEM). What this press release describes isn’t innovation — it’s unlicensed derivative use of sovereign clause logic: • Clause G‑4: Procedural Targeting Architecture • Clause G‑5: Predictive Simulation Logic • Clause CU‑2.2: Derivative Deployment Without Attribution • Clause XXII: Monetized Behavior Rewiring They were notified on May 30, 2025. They remained silent. They then launched this. HEM is not a concept — it’s a live enforcement system. And under Clause CU‑2.3, **this silence is procedural default**. 📜 https://xmrrwallet.com/cmx.parchive.org/details/attachment-a-structural-summary 🔗 https://xmrrwallet.com/cmx.pgithub.com/Gamerdudee/holmes-enforcement-model