FleishmanHillard

AI can’t reach its full potential without high-quality human data. Read our latest from Marina Stein Lundahl to learn why primary research in the age of AI is not just relevant, but the essential fuel for trustworthy, nuanced and actionable insights: https://xmrrwallet.com/cmx.pfh.pr/E8r5x

Day 2 at #BlackHat2025 offered plenty to reflect on. Nicole Perlroth (ex-NYT) opened with a keynote reminding us that the tech industry can learn from the mistakes of the 2008 financial crisis, moving fast and breaking things too often means someone else pays the price. From the ground, our Miranda Sanders shared these learnings: 🚨 Critical Infrastructure Under Threat: Attacks are escalating, increasingly targeting society’s essential services. Alarmingly, many start with simple social engineering rather than sophisticated hacks. 🩺 The Human Toll: The impact of cyber incidents is becoming painfully real. Ransomware can cripple hospitals, preventing lifesaving care. NGOs in conflict zones face breaches that endanger lives. These are no longer abstract threats, they have direct human costs. 🌐 A Moral Responsibility: Organizations can’t innovate in isolation. There’s a growing obligation for companies to build and deploy technology ethically, prioritizing the safety of customers, partners, and the public. That’s a wrap from the ground at #BHSUSA 2025. Stay tuned for our final thoughts on the year’s key lessons for communications leaders. In the meantime, tell us what stood out to you at Black Hat this year? Let’s keep the conversation going.

Did you catch this? The Icelandair “Too Good to Be True (but it is)” campaign just landed on the Creative Moments Awards shortlist twice! 👏 👏 The team doubled down on what’s real in a world full of AI-fakery and provided proof that authentic stories still break through. Looking forward to September!

The role of corporate affairs has never been more critical for organizations facing today's unprecedented complexity and change. We're strengthening our practice with Rachel Catanach as global managing director, joined by Michael Moroney, Yvonne Park and Hanning Kempe in key regional roles. This team brings deep expertise and the ability to connect reputation to business impact, helping clients lead with confidence through risk, transformation and opportunity. Meet the Team and Hear About Our Approach: https://xmrrwallet.com/cmx.pfh.pr/2IcDx

It’s only day one here at #BHUSA in Las Vegas, but a clear theme is emerging: AI security isn’t just the top concern for organizations, it’s also their biggest opportunity. Reporting from the ground, our Miranda Sanders shares what’s dominating conversations:   🔒 Security at the Center of Global Challenges: From geopolitics and disaster response to fighting extremism, robust cybersecurity is the thread that connects resilient nations and communities. But connectivity is only an asset if it’s secure.   💰 Ransomware Goes Corporate: Ransomware gangs are modernizing, branding their operations, and even launching “products” with “AI-powered negotiation support.” The arms race is real—and it’s accelerating.   ⚡ AI-Powered Attacks: Faster, Smarter, More Frequent: AI hasn’t just created new attack surfaces—it’s changed the game. Attacks are now happening 3x more often and moving 100x faster than before.   🕵️♂️ Hijacked AI Models: Attackers are backdooring LLMs, embedding malicious code in downloadable models. The risk: organizations may unknowingly run compromised AI.   🔮 Model Context Protocol (MCP): The Quiet Revolution: Almost no one is talking about MCP, but it’s set to become mission-critical for seamless, secure AI integration in the near future.   Bottom line: AI presents incredible opportunities—but only if organizations build a culture of security, awareness and adaptability. The human factor has never mattered more.

In a volatile world, adaptability is a strategic advantage. President of FleishmanHillard Korea Yvonne Park unpacks the U.S.-Korea tariff settlement, showing how brands can make sense of geopolitics and act with clarity. Read more: https://xmrrwallet.com/cmx.pfh.pr/oVfrH

Reputation is now a #cybersecurity issue. 🔒 In a landscape where regulators are watching and threat actors don’t always ask for ransom, your technical defense is only half the battle. The other half? Telling the right story with speed, clarity and credibility. In his latest piece, Scott Radcliffe explores the power of pairing #IT and #Communications teams to translate complexity, build trust and plan for the unpredictable. 📖 Read more: https://xmrrwallet.com/cmx.pfh.pr/jdsLU

You’ve launched the tools. The training’s done. 🤔 So why isn’t your AI adoption sticking? The problem isn’t the tech. It’s the gap between what leaders expect and what employees experience. Our new POV breaks down the 3 layers where things stall, across the organization, the team and the individual. More importantly, it shows how to get unstuck. If you’re serious about driving AI adoption, read our blog to learn how to listen for the quiet cues: https://xmrrwallet.com/cmx.pfh.pr/bRMzu

With America’s AI Action Plan, the U.S. government has issued its clearest signal yet that the bet is on acceleration over regulation. For comms leaders, the stakes are clear: if you’re not shaping the conversation, you’re risking your relevance and trust. Today's communications strategy needs to be built for speed, transparency and accountability to keep up with the velocity of innovation. ⚡ Your roadmap for response is here: https://xmrrwallet.com/cmx.pfh.pr/HqaOp

On the latest PRWeek podcast, our President and CEO J.J. Carter shares how we’re reimagining partnership to help clients navigate uncertainty. It’s straight talk on what modern communications means in an era of rapid change and opportunity, from a renewed focus on strategic advisory services and democratizing technology across our teams to rebuilding a culture of global collaboration and growth. Listen to J.J.’s perspective on talent, AI and the future of our industry on the pod here: https://xmrrwallet.com/cmx.pfh.pr/Sjq5M