Firework

🔥 This week, Firework joined forces with Klaviyo and Theorem to spotlight the future of personalized, scalable video commerce. 🤝 Led by moderator HG O'Connell, our expert panel, Unnikrshnan Kurup, Jovan S., William Cladek, and Deja Amato, shared actionable strategies for how brands can deliver exceptional video experiences that drive conversions and customer loyalty. 📹 Key themes included: • Integrating video into the MarTech stack • Personalization at scale • Data-driven content strategies • The role of AI in streamlining video commerce operations Thank you to our partners and attendees for contributing to an insightful and impactful conversation. If you missed the event or want to explore how Firework can help you activate video commerce across your owned channels, connect with our team here: https://xmrrwallet.com/cmx.plnkd.in/gXtAb5HA #VideoCommerce #ConnectedCommerce #MarTech #ShoppableVideo #Personalization #EcommerceStrategy #CustomerExperience

📊 Video isn’t a nice-to-have. It’s the performance engine behind today’s best shopping experiences. At Firework, we’re not just riding the video wave; we’re building the AI-powered infrastructure that helps brands turn content into conversion at scale. Here’s what’s possible with Firework: 🎯 8% average conversion rate (vs. 2–3% eComm benchmark) 🛍️ 34% increase in AOV during key sales periods 🧠 47% higher LTV for video viewers in beauty 📹 798% lift in purchase intent in just 2 weeks (GreenPan) ⏳ 2.4× longer dwell time with video-enhanced PDPs And this isn’t a future-state, it’s happening now across fashion, beauty, home, and more. Ready to reimagine your digital shelf? https://xmrrwallet.com/cmx.plnkd.in/gXtAb5HA #VideoCommerce #AIContent #ShoppableVideo #DigitalExperience #Firework #ConnectedCommerce #EcommerceMarketing

👥 UGC Meets AI: Find It. Curate It. Scale It. Your customers are already your most powerful storytellers. With Firework, you don’t have to create all the content; they already have. 🔥 72% of consumers say UGC increases their trust in a brand.* 📈 And when that content is transformed into shoppable video across your PDPs, emails, and retail partners? Conversion rates soar. Firework’s AI-powered engine helps you: 🎯 Discover the right UGC through hashtag-based search 🤖 Curate and match content to the customer journey 📹 Transform UGC into frictionless, high-performing shoppable video Let your customer voice do the selling at scale. What’s your biggest UGC challenge: finding it, scaling it, or making it shoppable? Tag a brand that’s doing UGC right. #UGC #AIContentCuration #ShoppableVideo #ConnectedCommerce #Firework *Source: TINT “State of UGC 2024” and Firework internal data

 🚨 Last Call - Limited Seats Remaining! 🚨 Join Firework, Theorem, and Klaviyo for an exclusive in-person event this Wednesday in NYC, bringing together top retail and eCommerce leaders to explore how video is transforming the inbox, the PDP, and the post-purchase experience. 🎙️ William Cladek, SVP of Revenue at Firework, will share how leading brands are turning every customer touchpoint into a scroll-stopping, shoppable video experience. What You’ll Learn: 🎥 The state of video commerce and what’s next for omnichannel engagement 📈 How Theorem is using shoppable video to drive measurable results ⚙️ A live walkthrough of the Klaviyo + Firework integration 💡 Real-world tactics to boost click-throughs, retention, and reduce returns 📍 Tarallucci e Vino, Union Square 📆 Wednesday, July 23rd | 4:00 – 7:00 PM 🔗 RSVP now - space is limited: https://xmrrwallet.com/cmx.plnkd.in/gUXSs98t #Firework #ConnectedCommerce #VideoCommerce #ShoppableVideo #RetailMarketing #eCommerceStrategy #Klaviyo #Theorem #Omnichannel #NYCEvent #MarketingInnovation

🛍️ No Studio? No Problem. Meet Your New Content Creators: Store Associates. What if your highest-performing content wasn’t produced in a studio, but right on the shop floor? Retailers are increasingly turning to store associates to create authentic, in-store videos that resonate, convert, and build trust. ✨ With Firework, you don’t need big budgets, polished sets, or long production timelines: just real people, real products, and real results. Here’s why it works: 👉 81% of consumers say trust is essential when making a purchase. 👉 Video-rich PDPs lead to higher engagement and conversion. 👉 Associates offer genuine tips, product demos, and real-life styling guidance, increasing dwell time and reducing return rates. All created and distributed without traditional production overhead. Let your front-line experts become your brand’s most compelling storytellers. Want to see what this looks like in action? I’m happy to share examples of PDPs powered by store associate video, just reply or send us a DM. #RetailContent #StoreAssociates #VideoCommerce #ConnectedCommerce #RetailInnovation #ContentStrategy

🔦 Firework Spotlight Series: Keith Bryan on the Future of Retail Media Following our recent announcement that Keith Bryan has joined Firework as an advisor, we're thrilled to spotlight his remarkable experience and preview what's to come. As the former President of Best Buy Ads, Media, and CRM, Keith spent nearly two decades shaping how brands and retailers connect with consumers. Keith was one of the pioneers in retail media, creating Best Buy Ads in 2010 and leading the groundbreaking retail media network to become one of the largest globally and the largest specialty RMN. Today, Keith is the founder and CEO of Colosseum Strategy, where he and his partners in the U.S. and Europe advise industry leaders on navigating the convergence of commerce, content, and media. His perspective on Firework - “As retailers create experiences that fuse video content and advertising, Firework stands out as a complete platform, built not just for consumers, but for retailers, merchants, and brands alike. Firework offers an AI-powered video solutions platform designed to help retailers and brands deliver personalized, scalable content across every digital shelf.” In our next Spotlight Series post, Keith will share his perspective on: 1. Why retail media must exercise its catalytic license, fusing content + commerce, media + merchandising, etc. 2. How video enables richer, more relevant engagement, seamless experiences, and effective brand awareness. 3. Why connected commerce is no longer a “nice to have”, it’s the new baseline. Stay tuned for Keith’s insights on the next wave of AI-driven, video-powered retail transformation. #FireworkSpotlight #RetailMedia #KeithBryan #VideoCommerce #ConnectedCommerce #ShoppableVideo #RetailInnovation #Leadership #CommerceMedia #Firework

Email just got a serious glow-up. We’re thrilled to see Firework now featured in the Klaviyo Marketplace, bringing immersive, shoppable video directly into high-performing email flows like abandoned cart, welcome, and post-purchase. On July 23, we’re joining forces with Klaviyo and Theorem in NYC for an in-person executive event on how video is reshaping customer journeys, from inbox to checkout. Thanks to the Klaviyo and Theorem teams for the partnership and for helping brands unlock the next era of connected commerce. #KlaviyoMarketplace #VideoEmail #ConnectedCommerce #ShoppableVideo #FireworkLive

From agentic commerce to embedded finance, Fintech and Commerce are continuing a strong focus on creating seamless, engaging customer experiences. At Amex Ventures, we’re always excited to bring our community together for thoughtful conversations about innovation paired with an unforgettable atmosphere. Learn more about our recent Fintech & Commerce event and hear from our portfolio companies, Skipify, Firework, and nekuda, below. #teamamex #startups #buildwithus

🔥 The Future of Commerce Isn’t Coming...It’s Here. Shoppers don’t want to scroll. They want to experience. They want video. They want answers. They want AI to meet them with relevance, not noise. This is Connected Commerce by Firework: 🎯 AI-powered video experiences embedded directly on your site ✅ AVA: Your on-site AI Video Assistant for personalized discovery ✨ AI-powered FAQs that instantly answer questions and reduce bounce 📣 No tech lift, no waiting, just results 🚀 AI-powered content sourcing, creation, and curation, no heavy lift needed. 🙌 A single platform that connects your content, commerce, and customers 👀 Watch the video to see how Firework is helping brands and retailers turn their .com into a dynamic, conversion-first destination. 📩 Want your site to work harder for you? Reply “show me” or DM us Grab time with our team...Let’s show you what Firework can do. https://xmrrwallet.com/cmx.plnkd.in/gj7tUmzK #ConnectedCommerce #VideoCommerce #AIShopping #AIFAQs #ShoppableVideo #RetailInnovation #Firework #EcommerceTransformation

What if your next best retention agent wasn’t human, but AI? Musely, a leading telemedicine brand, had a challenge familiar to every subscription business: high churn at the point of cancellation. Their VP of Product, Rocco Li, had a bold idea: What if they could transform the cancellation process into a conversation? One that’s empathetic, educational, and personalized? Enter AVA, Firework’s AI Virtual Assistant. Instead of just asking “why are you canceling?” and moving on, AVA guides users through a thoughtful exchange, offering helpful alternatives and mirroring the tone of a real human agent. The result? 🎯 Turned a transactional moment into a relationship-building one 🔥 Dropped cancellations from 92% to 60% 🚀 Delivered a 4x improvement, simply by showing users they were heard “AVA is turning a normal cancellation attempt into a conversation… not only reducing churn but helping us learn what to fix.” Ready to see how AI can keep your customers and help you understand them better? 👉 Watch the full story 👉 Learn how AVA works for your brand - https://xmrrwallet.com/cmx.plnkd.in/gXtAb5HA #Firework #AVA #VirtualAssistant #ConnectedCommerce #CustomerRetention #VideoCommerce #AIinEcommerce #Telemedicine #DTCgrowth #SubscriptionBusiness #ChurnReduction #AIWithEmpathy