Alma

Just dropped: the coolest collab of the summer. ❄️ 💪 We teamed up with our partners at Coors Light to launch Dura Chill, the first-ever chill deodorant powered by Duradry. Inspired by the viral trend of refrigerating beauty products for a refreshing boost, Dura Chill is designed to be kept in the fridge (it's made to chill—literally). When the mountains on the packaging turn blue, just like they do on a Coors Light can, you know it’s cold enough to apply— because even your armpits deserve Rocky Mountain-level refreshment. 🏔️🧊 Ready to beat the heat? Limited quantities have dropped today. Get yours at Shop.CoorsLight.com or Duradry.com. Read more about the work below: 📰 Ad Age: https://xmrrwallet.com/cmx.plnkd.in/dysHgWd6 📣 LBBonline - Little Black Book: https://xmrrwallet.com/cmx.plnkd.in/dsvNVpsD 👀 Muse by The Clios: https://xmrrwallet.com/cmx.plnkd.in/dPM3wMPa

We’re always keeping tabs on the latest topics and trends in modern culture. Here’s a look at a few cultural signals from the past few days. 🔎

At alma, we’re passionate about staying closely connected to the conversations and movements shaping today’s cultural landscape. Here are a few cultural signals we’re keeping an eye on this week. 👀

Say hello to our summer crew! 😎 We’ve welcomed six interns across our Digital, Account Services, Strategy, and Project Management teams, and we couldn’t be more excited to have them on board, with all their fresh ideas and major Gen Z brilliance. See below to discover each of their ad-world superpowers!

In his newest Forbes article, alma's Co-President & CEO Isaac Mizrahi dives into the marketing potential surrounding the 2026 FIFA #WorldCup. The piece offers a forward-looking overview of the event, along with a practical guide featuring actionable strategies for brands aiming to tap into this global spectacle. As one of the most culturally diverse events of the decade, the World Cup presents a key opportunity for brands to authentically connect with multicultural audiences and let cultural intelligence and specificity drive their approach. Read the full article here: https://xmrrwallet.com/cmx.plnkd.in/dY8_pgGH

Following yesterday’s win, we’ve landed another shortlist for Change the Ref— this time in the highly coveted Film category. Congrats to our incredible teams, and a heartfelt thank you to the jury for recognizing this powerful work. 🤞 for what’s still to come later this week!

Cannes, we’ve got chills— and not just from the cold plunge! ❄️ We’re very proud to share we’ve won a Silver for Molson Coors Beverage Company's Coors Light Cold Activated Announcers in the Audio & Radio category at Cannes Lions International Festival of Creativity.   Even cooler? This win marks our 10th consecutive year bringing Lions home to Miami. Huge congrats to our talented team, incredible partners, and thank you to the jury for the recognition.

Cannes Lions International Festival of Creativity is officially in full swing, and we’re thrilled to have landed 5 shortlists on day 1 for our work with Molson Coors Beverage Company and Change the Ref. Congrats to our incredible teams and a big thank you to the jury. Fingers crossed for what’s still to come this week! ✨🔥

We’re thrilled to announce that our very own Julia Estacio is heading to Cannes Lions International Festival of Creativity next week! 🎉 As part of PRODU and Advertising Week LATAM’s U.S. Latino Day, Julia will join a Círculo Creativo USA panel to discuss how creative excellence can unlock the full potential of diverse audiences, placing brands at the heart of culture and conversations that drive real impact. Save the date: 🗓️ June 19, 2025 🕒 3:40pm – 4:25pm CEST 📍 Le Rooftop, The Penthouse (9th floor), 67 Boulevard de la Croisette Don’t miss out! Register now: https://xmrrwallet.com/cmx.plnkd.in/ejua3Ssg

After meeting just days before the submission deadline, Erika Peitersen and Alina Stopello teamed up to win the U.S. Hispanic category of the Young Lions competition. Now, they’re heading to Cannes Lions International Festival of Creativity to take on some of the world’s brightest young creative minds.   Before they jet off to France, LBBonline - Little Black Book’s Ben Conway caught up with the duo to talk about their winning idea and what they’re most excited for at Cannes. ✈️ 🇫🇷   Read the full interview here: https://xmrrwallet.com/cmx.plnkd.in/djnjAWUw