the community

What happens to cultural intelligence as AI continues to evolve? Our own Angel Bellon, SVP and Head of the Cultural Intelligence Hub, just dropped a must-read article in Ad Age breaking down how marketers can build cultural fluency in the age of AI. The core message? Cultural intelligence can’t be an afterthought, it's a foundation. Treat it as a core discipline and build for a future where your brand truly connects. Read Angel's full article for more. Thanks, Ad Age! https://xmrrwallet.com/cmx.plnkd.in/gF5B--V6

Pick up your Poop picks up a Lion. Our cancer awareness campaign with F Cancer and Cologuard (Exact Sciences) bagged a Cannes Lion. Congrats to everyone who created this campaign, talking dogs included.

It’s time to reintroduce people to the Walmart they thought they knew. In our latest campaign, the real surprise isn’t about pink or blue: it’s that you can get the perfect gift delivered in as fast as an hour with Walmart Express Delivery. With Stephanie Beatriz along for the ride, we’re showing just how fast, easy, and unexpected Walmart can be. ¿Quién diría?

Get ready to meet the future of advertising! 🎉 We're excited to introduce our 2025 Community College summer interns: Taylore, Valentina, Madelyne, Lara, Maria, Sofia, and Jon! This talented crew joined this week and they’re already diving in across our strategy, creative, production, and account teams. We can’t wait to see where the summer takes us all, together. Welcome to the community!

Welcome to the community, Harry Román-Torres! Harry is joining as our new Chief Strategy Officer, leading our global strategy team. An exceptional strategist and leader who deeply understands and connects with everything we stand for, from the new mainstream and culturally honest creativity to the power of communities and obsession with great work. And even more important: we clicked as humans! Welcome Harry!

Luis Montero 🤝 ADWEEK 50. Our CEO is on the 2025 Adweek 50 list, and we can’t think of anyone more deserving. As Adweek said “From revitalizing brand strategies to fostering inclusivity and leading breakthrough campaigns, this year’s honorees exemplify what it means to lead with both precision and purpose. They’re not just keeping up—they’re pushing forward.” So, thank you, Luis, for pushing us forward with precision and purpose—and for believing in the power of creativity, believing in all of us, and for giving the very best high-fives in the business. We’re lucky to have you, and grateful that Adweek saw the magic we get to see every day.

For the past 25 days, we celebrated 25 years of the community—but more importantly, all the people who have made this place possible. Every day, we shared a different experience, based on how long each person has been with us. So if you’ve been part of this journey, thank you. Gracias. Obrigado. Here’s to the next 25 years 🥂 #25in25 Special thanks to: Post-production PLURAL*

Time travel exists.  Teleportation does too.  All thanks to humanity’s greatest device… Experience it in our latest Bath & Body Works campaign featuring AppleTV’s Jessica Williams. All you gotta do is breathe!

Introducing the Hornitos Mex Gala— yes, with an X. It’s THE place to be on May 5.    Cinco de Mayo is for everyone and so is Hornitos, so together with Keyla Monterroso Mejia, we’re cordially inviting you, and literally everyone else, to the Hornitos Mex Gala.   It’s happening across the country, and in New York City’s Upper East Side. Get ready for the best, most inclusive event on May 5.    RSVP, enter to win a kit, and see more about our latest campaign with Hornitos at https://xmrrwallet.com/cmx.plnkd.in/gaVsK4PK.

Viewer Discretion Advised. For years, brands like Hermès have hidden the most disturbing part of their luxury products: the violence involved. So, in partnership with PETA, we hijacked the popular DIY format on YouTube to show the step they conveniently leave out all the time: how they get the leather—the most brutally honest DIY video to expose one of the most brutal truths in the fashion industry.   No animals were harmed or used in the making of this DIY video. Just puppets. 🐊