BODEN Agency

We spiced things up for McDonald's latest breakfast campaign, where we worked on spotlighting the new, limited-time-only Spicy Egg McMuffin! To bring this campaign to life, we activated both social and PR efforts. The social strategy tapped into a core fan truth: Hispanic fans love adding picante to their McDonald’s breakfast favorites. We leaned into this with playful tension between breakfast and lunch. Its flavor profile gave us the opportunity to create the unexpected by using spice-related language in a way we knew would hit home. Our PR team turned up the heat in the press! Our Spicy McMuffin outreach resulted in placements across food, general news, and lifestyle outlets, including TODAY, Inc., Fast Company, Fortune, Reader's Digest, PEOPLE, Univision, Taste of Home, and more.   A huge thank you to our incredible team for bringing this work to life, and to our amazing clients at McDonald’s for their continued support. Bring some new heat to your breakfast with the new LTO Spicy Egg McMuffin! You won’t want to miss it! #weareboden #clientwork #socialmedia #breakfast Brittany Tardi, Amanda Mulligan, Guillaume Huin, Daniela Pittiglio, Jessica Schulze, Koffivi V., Nykia Scott, Bryce Jakobs, Melissa Cortina-Garcia, Nerea Daniella Alvarez, Isabella Arvesu, Tammy Tripp, Diego Gutierrez Silva, Alain Tellez, Abril Barba-Dulzaides, Valentina Rojas, Juanita Guzman, Maria Jose Chavez Amanda Gadaleta Alonso, Sara G. Romero, Natalie Boden

This summer, BODEN is proud to support McDonald's with bringing fans the make-believe magic they love through the launch of the Lil McDonald’s Happy Meal®. Each meal unlocks a world of endless play with a McDonald’s order and one of 21 mini toys inspired by what families see at the restaurants. We’re thrilled to help tell this story and invite families everywhere to play McDonald’s like never before through multiple touchpoints including: ⇾ A larger-than-life Lil McDonald’s experience in Los Angeles, where the toy collection becomes life-size for big family fun later this month ⇾ Creative storytelling opportunities for media and influencers through McDelivery tastings + mailer play experience featuring all collectibles   ⇾ A digital playmat that transforms any table into a Lil McDonald’s play zone, now available at HappyMeal.com Rooted in future nostalgia, this campaign is more than a meal—it’s a shared multigenerational moment where your childhood memories of McDonald’s meet your child’s imagination. 💛🍟 Thank you to our clients Liz Fernandez Shaughnessy, Lindsay Kurtz, Ifeoluwa Czisny and Veronique Hutchinson for the ongoing collaboration and opportunity to lead this first-of-its-kind Happy Meal campaign. We also want to extend a big congratulations to the BODEN account team who drove this effort, Amanda Gadaleta Alonso, Abril Barba-Dulzaides, Valentina Rojas, and Juanita Guzman. #LilMcDonalds #HappyMeal #ClientProud #McDonalds #WeAreBODEN #FamilyMarketing  

We’re excited to share our work for the much-anticipated return of McDonald's Snack Wrap: a product that, for nearly a decade, transcended the menu to become a pop culture icon. Our social strategy was grounded in a simple truth: Hispanic fans kept the Snack Wrap legacy alive long after it left U.S. menus. Through word-of-mouth, memes, petitions, and even travel, they made sure their craving was heard. In fact, many fans went as far as Puerto Rico, the Dominican Republic, and Mexico to enjoy a Snack Wrap at McDonald’s locations where it remained available. So instead of simply announcing the return to our fans, we made sure the moment was about them, via a campaign that acknowledges their passion and celebrates a community that never wavered. One way we brought this to life was by partnering with a genuine Snack Wrap superfan. Through her POV, we captured her reaction to getting the Snack Wrap; she no longer had to take an international flight to enjoy it! The Snack Wrap is baaaack, and it’s all thanks to the day-one Snack Wrap fans. Congratulations to our clients at McDonald’s on a successful launch, and many kudos to the team at BODEN that supported this work.  #WeAreBoden #ClientWork #SnackWrap Brannt Faris Amanda Mulligan Stella Kleynerman Melissa Cortina-Garcia Valeria Cabrera Jossi de la Torre Anna R. Tammy Tripp Diego Gutierrez Silva Alain Tellez

Teen driver safety is a year-round priority, with motor vehicle crashes remaining the leading cause of preventable death for teens in the U.S. To raise awareness and provide parents with actionable tools provided by DriveitHOME™, an initiative of the National Safety Council in partnership with General Motors, we aligned our efforts with Spring Break and Global Youth Traffic Safety Month in May, two timely moments to highlight the risks and help keep teens safe behind the wheel. With nearly 50 placements across 14 U.S. markets, half featuring in-depth interviews, this outreach helped spotlight DriveitHOME™ and its numerous bilingual tools that empower parents and families to develop safer driving habits. Prioritizing bilingual and Spanish-language outreach was critical, especially since 79% of Hispanic parents want more information about teen driver safety, and 39% report a shortage of Spanish-language resources. Kudos to our client partner, Laura Saldivar Hill, and our BODEN team, Shantal Gonzalez and Ashley Mora, for helping drive this important safety message forward. #ClientWork #MediaRelations #TeenDriverSafety

Yesterday, BODEN Agency was part of a historic moment as every major media outlet, as well as notable influencers, descended upon Liberty State Park as the FIFA World Cup 26™ New York New Jersey Host Committee declared it the official site of the FIFA Fan Festival™ New York New Jersey (NYNJ). Fans will be part of an unmatched experience that will be brought to life by Live Nation, and will be open during all 39 days of the tournament, with the Statue of Liberty and the Manhattan skyline as the backdrop. Remarks were shared by Super Bowl champion Victor Cruz, New Jersey Governor Phil Murphy, Live Nation executives and senior representatives from New York State and New York City. CEO of NYNJ Host Committee, Alex Lasry took center stage to reveal a first look at the renderings. Teams including the New York Football Giants, New York Jets, New Jersey Devils, New York Islanders, Gotham FC, New York City FC, and New York Red Bulls were present. Mascots celebrated in style: Mr. and Mrs. MET, REDD, NJ Devil and Sparky the Dragon. @Madame Tussauds Wax Museum Messi and Ronaldo wax figures made an appearance. The U.S. Soccer Federation and Soccer Forward Foundation engaged fans with fun activations. The Skyline to Shoreline Road Tour™, a mobile fan experience that will bring the magic of soccer to communities across NY and NJ all summer, kicked off. A countdown clock at Metlife Stadium was unveiled, and 20+ landmarks across NY and NJ lit up in Liberty Green. The opportunities to be a part of this magic are limitless. Now is the time for brands to ensure they’re not left out of the world’s biggest sporting event, especially in the NYNJ region. Congratulations to our clients at the FIFA World Cup 26™ New York New Jersey Host Committee on such a successful One Year to Go celebration! The countdown to FIFA World Cup 2026™ - Canada, Mexico and the United States is officially on. #WeAreBODEN #Soccer #Futbol #FIFAWC26 #FIFAFanFestival #SkylineToShoreline #1YearToGo #Somos26 #WeAre26 

We’re thrilled to be working with the FIFA World Cup 26™ New York New Jersey Host Committee and supporting its PR and influencer efforts to celebrate the beautiful game. Together, we’re bringing to life a culturally resonant, earned media and influencer strategy that showcases how the NYNJ region is creating an unforgettable experience for the world’s biggest sporting event. As the NYNJ region gets ready to welcome the world for eight matches at Metlife Stadium, including the highly anticipated final match, we’re excited to bring to life many major milestones in the year ahead. Yesterday, we supported a unified effort between the 11 U.S. host cities who came together to share a glimpse of the plans for the year ahead. From TIME Magazine, The Athletic, NYT, ESPN, The Associated Press, Reuters, Telemundo, Univision, NBC, FOX News, Yahoo Sports, CBS Sports, Sports Business Journal, and many more, we gathered 60+ top-tier media to hear how the host cities are working together to deliver the most impactful FIFA World Cup the world has ever seen. Stay tuned for bigger news later today in celebration of the “One Year to Go” mark, and as we continue the countdown to the @FIFA World Cup 26™ Canada, Mexico, U.S.A., with many more milestone moments. #WeAreBODEN #Futbol #Soccer #WorldCup2026 

Thank you to the SEEHER team for spotlighting our Abuela-Approved AI campaign on behalf of our client Microsoft. This work began with a powerful cultural truth: in Hispanic families, abuelas are the heart, the wisdom, and the trusted voice, especially when it comes to parenting advice. Alongside our incredible clients at Microsoft, we asked—could AI become a modern-day "comadre" for Latina moms? Could it offer them guidance, with a tech-forward twist? In April, BODEN Agency launched Abuela-Approved AI, introducing Microsoft Copilot as the newest member of their parenting village. Grounded in insights that show AI as both a practical tool and a cultural connector, the campaign brought together mamás, abuelas, media, and content creators to put Copilot to the test. The result? One of Microsoft’s most impactful multicultural campaigns to date—proving that when AI meets culture, it becomes personal, relevant, and trusted. #WeAreBODEN #Hispanic+ #AbuelaApprovedAI

This Mother’s Day, we were proud to support McDonald’s on flipping the script on the universal question mamás often ask their kids—¿Desayunaste? to ensure they start their day right with breakfast. We partnered with creators Karim Salmen, Vane Oliveira, and Maria Legarda to develop heartwarming content inspired by this rich cultural truth that transcends communities, with them returning the favor and surprising their moms and loved ones with McDonald’s breakfast, shared together, to celebrate the special day. Check out the sizzle below featuring the touching Mother’s Day content from our incredible creators, as well as some of the coverage we generated around the McDonald's Buy One, Get One for $1 deal. Thank you to our clients Jessica Schulze, Koffivi V., Nykia Scott, and Bryce Jakobs for helping us bring this moment to life! #MothersDay #HispanicMarketing #BreakfastComesFirst #ClientWork #WeAreBODEN #Hispanic+ #MinorityOwned

Microsoft tailors Copilot rollout efforts to the 62 million Latino consumers in the U.S. — The tech giant’s Abuela-Approved AI campaign was created with BODEN Agency to showcase how Copilot can be of service to the ‘200 percenters’ in the U.S. https://xmrrwallet.com/cmx.plnkd.in/evhbY83n

To amplify the U.S. launch of Bon Bon Bum lollipops, BODEN Agency activated a creator-driven strategy. Recognizing how fútbol captivates different communities, the "Suck at Something" campaign, with the sponsorship of Miami FC at the center, allowed us to bring the message that “it’s okay to suck” to life in unique ways with a diverse lineup of creators. With authenticity at the core, we worked with die-hard soccer fans to lifestyle tastemakers, food lovers to comedy personalities—ensuring a broad cultural reach and message pull-through in their own unique voices. These creators engaged with the brand’s open letter to Miami FC, while sharing their own “Suck at Something” journeys, sparking conversations with their followers and drawing real connections to the brand. We curated exclusive mailers featuring custom Miami FC x Bon Bon Bum jerseys and product, gifting them to creators (and media) who genuinely love the brand. Our social-first approach created a dynamic—and undeniably sweet—debut for Bon Bon Bum in the U.S. market. Check out the sizzle below. #ClientWork #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #SuckAtSomething