solli

PARTNER CONTENT: What happens when media strategy shifts from impressions to outcomes? A rare disease brand partnered with dentsu and PulsePoint to connect with small, hard-to-reach populations - by targeting based on real-world clinical behavior, not just clicks. 💡 Featuring: – AI-led Adaptive Optimization™  – Dynamic HCP and DTC targeting  – Clinically relevant results 🧠 It’s a new playbook for reaching the right specialist or patient at the right moment. 📥 See the full case study: https://xmrrwallet.com/cmx.plnkd.in/dqS6M3Jy #PharmaMarketing #RareDiseaseAwareness #PulsePoint #dentsuHealth #HCPStrategy #RealWorldData #DigitalHealth 

Pharma’s Guide to Media Agency Models – 2025 Edition – now available for FREE for a limited time only. Perfect for: ✔️ Brand & media leads ✔️ Procurement & marketing ops ✔️ Agency & publisher partners 📖 Read it now before access ends → https://xmrrwallet.com/cmx.plnkd.in/gWtJ6Pxb? sollipremium=cGhhcm1hcy1ndWlkZS10by1tZWRpYS1hZ2VuY3ktbW9kZWxz #pharmamarketing #agencypartnerships #contractstrategy #freeaccess #solliHub

🎙 Now Live: solli x Doceree – Next POC Media Webinar #4 🚫 Four Common Traps in Point of Care Campaigns - and how to avoid them. In this clip, Eva Sala Amoravieta (SOLVE(D) | An IPG Health Company) breaks down some of the most frequent compliance pitfalls in Point of Care (POC) media - and shares actionable ways to prevent them. 🧠 From cramped fair balance text to unsupported claims and privacy shortcuts, Eva outlines a simple but effective fix: bake compliance into the process from the start. 📌 Highlights include: -The CCN Rule: Clear font, compliant tone, one-click PI  -Privacy fixes: Hashing NPIs, signing BAAs  -Avoiding "best in class" claims without proper data  -Embedding evidence directly into MLR submissions 💡 “It will solve probably 90% of those Point of Care compliance headaches.” 👉 Watch it here: https://xmrrwallet.com/cmx.plnkd.in/dQHNA286 #PointOfCareMedia #PharmaCompliance #MLR #HCPAdvertising #Doceree #solliGlobal #NextPointOfCareMedia #DigitalHealth #HealthcareMarketing 

Did you know 41% of contextual ad placements fail when creative isn’t aligned with the content? GumGum’s Mindset Graph is changing that - combining context, attention, and creative signals to boost performance. Creative relevance isn’t just nice to have. It’s make or break. Read the article here: https://xmrrwallet.com/cmx.plnkd.in/dsYipCFW #CreativeAlignment #DigitalAdvertising #GumGum #AdTech #solliInsight

Introducing Our Next solli Elevate Profile: Jane Wojcik Our latest solli Elevate feature highlights Jane Wojcik, Director of Client Solutions at PatientPoint® Jane’s career spans retail leadership, healthcare sales, and now pharma media - shaped by a consistent focus on adaptability, strategic thinking, and cross-functional collaboration. From her first management role at age 22 to her current work connecting life sciences brands with patients and HCPs, Jane’s journey offers insight into how industry experience, curiosity, and continuous learning can drive meaningful impact. Read the full piece here: https://xmrrwallet.com/cmx.plnkd.in/eJZ2u87z 💡 Know someone redefining pharma media? Nominate them here: https://xmrrwallet.com/cmx.plnkd.in/d66U2t-r #solliElevate #PharmaMedia #CareerProfiles #PatientPoint #LeadershipInFocus #WomenInHealthcare 

🔍 “Search is a very different beast for reaching patients and HCPs.” – Matt Brown, Director, Paid Search at dentsu Health In this solli elevate profile, Matt shares how his path from artist to strategist prepared him to lead in pharma media - with bold thinking, deep compliance understanding, and a passion for building what’s next. 📖 Read the full story: https://xmrrwallet.com/cmx.plnkd.in/gkDJ9ZAt 💡 Know someone shaping the future of pharma media? Nominate them: https://xmrrwallet.com/cmx.plnkd.in/d66U2t-r #sollielevate #PharmaMarketing #SearchStrategy #DigitalHealth #HCPengagement #LeadershipQuote 

We’re excited to share that epocrates is the HCP Publisher Partner for “Preparing for 2026 – a solli Roundtable”, an exclusive, closed-room gathering hosted by solli this October in Manhattan, NYC. This sponsor-led roundtable will bring together senior leaders across pharma media to address the forces reshaping our industry—from AI integration to evolving HCP engagement and content delivery strategies. As HCP Publisher Partner, epocrates will help guide critical conversations around how trusted, HCP media can evolve to meet the needs of healthcare professionals in 2026 and beyond. Looking forward to sharing perspectives, exchanging ideas, and helping shape what’s next. #Epocrates #solliglobal #PharmaMedia #HCPengagement #DigitalHealth #PointOfCare #FutureOfPharma #ClosedRoomRoundtable #PreparingFor2026 #Healthtech #MedicalContent 

“It's rare to find a partner that helps you learn, share, and grow all at once - but that's exactly what solli delivers.” Big thanks to Karen Philip, Executive Director of Marketing at epocrates, for capturing what we strive to be. If you're ready to join a platform built for connection, growth, and impact - this is your moment. 🚀 Jump in and explore solli today – free and open to all: https://xmrrwallet.com/cmx.psolli.global/ #PharmaMarketing #HealthcareMedia #ThoughtLeadership #CommunityDriven #Epocrates #solliSessions #LifeSciences 

“How you pay your agency sends a message about what you value.” In this premium feature, we break down how forward-thinking pharma marketers are rethinking compensation - with transparency, flexibility, and performance at the center. Available for FREE for a limited time only → https://xmrrwallet.com/cmx.plnkd.in/gV8AF9hA Don’t miss this must-read for pharma leaders. #pharmaadvertising #agencymodels #leadership #solliInsights

🎙 Now Live: solli x Doceree  - Next POC Media Webinar #4 🔒 Privacy-first frameworks are no longer optional in healthcare advertising - they’re essential. In the latest episode of Next Point of Care Media, Webinar series Kamya Elawadhi (Doceree), Jeffrey Erb (Avalere Health) and Eva Sala Amoravieta (SOLVE(D) | An IPG Health Company) unpack the growing need for privacy-advanced partners and cross-functional collaboration across brand, MLR, and regulatory teams. As digital and AI-powered advertising become more embedded in pharma, Kamya emphasizes the importance of building intelligent, compliant frameworks that empower all stakeholders to move forward - together. 🎥 Watch the full webinar for insights on: Elevating privacy-safe innovation in HCP media  Creating shared language between brand and compliance  Building confidence across internal teams for digital transformation Watch it here: https://xmrrwallet.com/cmx.plnkd.in/dQHNA286 #PharmaMarketing #HCPMedia #PrivacyByDesign #Doceree #solliGlobal #NextPointOfCareMedia #DigitalHealth #AIinHealthcare