Beyond the Shelf

💡 “If you haven't tested, if you haven't learned, you have no chance of success.” This week on Beyond the Shelf, Spectrum Brands, Inc's Mir Zaman shares his take on how enterprise companies can stay entrepreneurial—and why building a culture that rewards both success and failure is essential to staying ahead. ▶️ Watch the clip to hear Mir’s thoughts on testing, reinventing, and making two-way door decisions. 🎧 Catch the full episode here: https://xmrrwallet.com/cmx.plnkd.in/e2PWaEU9 #BeyondTheShelf #EcommerceLeadership #RetailMedia #InnovationCulture #SpectrumBrands

📣 New episode is live! On this week’s episode of Beyond the Shelf, we’re joined by Mir Zaman, VP of Commercial Operations at Spectrum Brands, Inc—the company behind household names like Remington, George Foreman, and Black + Decker. 💬 Mir talks about: ✅ The keys to building category-leading brands ✅ Aligning retail, marketing, and supply chain for growth ✅ How global experience shapes strategic decision-making ✅ Why great execution still wins the shelf 🎧 Listen now: https://xmrrwallet.com/cmx.plnkd.in/e2PWaEU9 Follow us for more conversations with top voices in retail media, ecommerce, and brand strategy. #BeyondTheShelf #RetailStrategy #ConsumerBrands #RetailLeadership #CategoryGrowth #DigitalCommerce #EcommerceLeadership

An excellent point from our guest, Clerdata's Meghan Corroon, for this week's #BeyondWords.

💸 Are brands spending in the right places? Not always. In this Beyond the Shelf clip, Meghan Corroon of Clerdata shares the patterns she’s seeing across brands—from where they’re under-investing (👀 organic social) to the usual suspects that get over-indexed. She also breaks down what’s emerging: 🎥 Video formats like STV and OLV are gaining ground 📱 TikTok? Hit or miss, depending on execution 🛒 And even within Amazon, not all investments are created equal If you're rethinking your media mix, this is a must-watch. 🎧 Full episode here: https://xmrrwallet.com/cmx.plnkd.in/e2PWaEU9 #BeyondTheShelf #RetailMedia #MarketingSpend #DigitalStrategy #CPG #MediaMix #AdTech #Clerdata #EcommerceMarketing

📉 ROAS isn’t the north star anymore. In this Beyond the Shelf clip, Clerdata Cofounder & CEO Meghan Corroon explains why the retail media industry is (finally) starting to shift away from siloed ROAS, and toward incremental ROI, as the true indicator of performance. 💡 It’s not about what performed—it’s about what moved the needle. As brands look across portfolios and platforms, Meghan breaks down what’s changing—and why it's long overdue. 🎧 Watch the clip, then check out the full episode: https://xmrrwallet.com/cmx.plnkd.in/e2PWaEU9 #BeyondTheShelf #RetailMedia #MarketingMeasurement #Incrementality #DigitalShelf #CPG #AdTech #ROAS #Clerdata

🎙 New Episode: The ROI Conversation No One’s Having This week on Beyond the Shelf, we’re joined by Meghan Corroon, Cofounder & CEO of Clerdata, a platform helping brands get smarter about what they measure—and how they use it. We talk about: 📊 Why incrementality > impressions 🔍 The challenges of stitching together retail media and in-store data 🧠 How data clarity leads to better collaboration across teams 🛠️ What it takes to build a measurement strategy that scales 🎧 Listen now: https://xmrrwallet.com/cmx.plnkd.in/e2PWaEU9 #BeyondTheShelf #RetailMedia #DigitalShelf #MarketingAnalytics #Incrementality #OmnichannelStrategy #CPG #Clerdata

Wise words from Eric Sheinkop, CEO of The Desire Company, from this week’s episode of Beyond the Shelf. 🎧 Have a great weekend!

Scaling creative for multiple formats, platforms, and retailers? It's harder than it looks. This week on Beyond the Shelf, Eric Sheinkop shares how The Desire Company has partnered with ITSRAPID to streamline content reuse—turning video into thumbnails, banners, and social-ready assets in a fraction of the time. 🎧 Full episode: https://xmrrwallet.com/cmx.plnkd.in/e2PWaEU9 #BeyondTheShelf #CreativeOps #RetailMedia #ContentStrategy #ItsRapid #TheDesireCompany

Everyone wants “content” - but what kind, for whom, and for when? In this Beyond the Shelf clip, The Desire Company’s Eric Sheinkop breaks down why strategy matters more than quantity, and how understanding your shopper’s journey unlocks the real value of content. 🎧 Full episode: https://xmrrwallet.com/cmx.plnkd.in/dtfjzwm4 #BeyondTheShelf #ContentMarketing #EcommerceStrategy #RetailMedia

🎙New Episode - How Expert-Led Content Is Rebuilding Brand Trust This week's guest, The Desire Company CEO Eric Sheinkop, isn’t just rethinking content...he’s rethinking who it comes from. At Desire, his team is proving that when trusted experts lead the conversation, shoppers are more confident, more informed, and more likely to convert. In this episode, you'll learn: 🛒 Why “more content” isn’t the answer - more credibility is 📈 How expert-led video outperforms influencer-driven hype 🔁 And what it takes to scale real trust across retail platforms → And how The Desire Company is partnering with ITSRAPID to make that expert content work harder across formats and retailers One of the most compelling conversations we’ve had this year! 🎧 Full episode: https://xmrrwallet.com/cmx.plnkd.in/dtfjzwm4 #BeyondTheShelf #ExpertMarketing #RetailMedia #EcommerceContent #DigitalShelf #ItsRapid #TheDesireCompany #TrustWins