Yext

Michael Walrath, CEO of Yext, joins the RiskReversal Media Podcast to talk about how generative AI is reshaping the digital media landscape — and what that means for how brands grow, market, and stay visible. The conversation draws from Mike’s journey as a founder and operator — from building and selling startups to leading a public company. He shares a clear, grounded view on how AI is shifting the rules for digital advertising, business strategy, and discovery. You’ll hear takeaways on: – What fragmentation in search means for brands – How structured data can shape AI-driven answers – Why business leaders should rethink traditional go-to-market models 🎧 Watch the full interview: https://xmrrwallet.com/cmx.plnkd.in/gDtcfPiN

"Bryony Rose, director for Yext’s Enterprise International business, will present HyperLocal is Lekker - Search Fragmentation and the Rise of AI as a keynote speaker at the Nedbank IMC Conference - Marketing is Business© 2025 that takes place on 18 September at the Mosaiek Teatro in Fairland, Randburg." Bizcommunity's Chloe Posthumus, chats to her for more. https://xmrrwallet.com/cmx.plnkd.in/dwVFwspZ

Fewer tools. Faster updates. Managing data, reviews, and approvals shouldn’t require a dozen different tools. One G2 reviewer said it best: “I like that when it comes to managing various entities as well as reviews, we can do it all in one place. Our team is able to work on projects using various tools, manage our websites, and more!” With Yext, brands simplify local workflows, cut delays, and focus on what matters most. 👉 See how teams are saving time and moving faster: https://xmrrwallet.com/cmx.pyex.tt/3Evtb82

Search doesn’t begin and end with Google. People are turning to TikTok, ChatGPT, Reddit, voice tools, and more — often without landing on a traditional website. Our latest guide breaks down Search Everywhere Optimization — a new strategy for making your content accurate, structured, and findable across AI platforms, social tools, and every channel people rely on. To stay visible and trusted, brands need to meet people wherever they search — and deliver answers they can count on. Read the full guide: https://xmrrwallet.com/cmx.pyex.tt/3UeCfWF

Driving real growth today means understanding how AI is changing search behavior. According to Yext's latest report, 75% of people use AI search tools more than they did a year ago. Customers aren’t typing in keywords, they’re asking questions and trusting AI to deliver accurate answers and recommendations. While SEO remains relevant, the dynamics are evolving quickly. Brands need a plan built for how customers actually search today. Check out the report, know the new search archetypes, and make sure your brand is showing up the right way everywhere people search. http://xmrrwallet.com/cmx.pyex.tt/457ctdf

Marketers don’t need another acronym — they need a strategy. New acronyms are popping up weekly. Old ones are evolving. And AI-driven discovery is rewriting the rules in real-time. Here’s the short version: 🔍 SEO = Get found 💬 AEO = Get quoted 🌐 GEO = Get credited 🧠 AIO = Get future-ready It’s not about chasing labels — it’s about building content that’s structured, visible, and trusted by humans and AI.

🔎 “How visible is our brand in AI search?” 👀 “What are customers seeing — and how do we stack up against local competitors?” 🤔 “And more importantly — what should we do next?” Yext Scout gives you clear answers on all three — presence, sentiment, and comparative position — plus actionable recommendations so you can improve your visibility fast. https://xmrrwallet.com/cmx.pyex.tt/46M5wiZ

🧠 It’s Monday afternoon. Your manager Slacks you: “Can you pull together a list of the best brand visibility tools by EOD?” Where do you start your search? 🗳️ 👇 Vote now — and see how your habits stack up against the new AI search archetypes: http://xmrrwallet.com/cmx.pyex.tt/45p2grp

Managing listings across hundreds of locations shouldn’t be a time suck. With Yext, it’s fast, accurate, and easy to keep everything in sync. One G2 reviewer put it simply: “Yext makes it so easy to keep all of our listings consistent and easy to update. It saves me time and effort.” Skip the platform-hopping and manual edits — manage it all in one place and get time back to focus on what matters. 👉 See how multi-location brands use Yext to move faster and stay accurate. https://xmrrwallet.com/cmx.pyex.tt/3Evtb82

Summer’s in full swing — and so is our celebration of Yextiversaries! Whether you're logging on from the office, beach, backyard, or somewhere in between, give a virtual cheer (or a popsicle toast) to the twenty-one employees celebrating work milestones this month. 2️⃣1️⃣ Each one brings the heat 🌡️ (in the best way) all year long. Tag a teammate and show them some love in the comments! ☀️🧡