The Agile Brand with Greg Kihlström®

🌐 Enabling multi-path completion for your customers sounds great in your strategic planning PPT, but behind the scenes it can look more like a traffic jam than a branching narrative. Three obstacles show up on every attempt to turn “choose your own adventure” into “choose your own checkout.” In the latest Open World CX newsletter, we explore some of the challenges in enabling personalized pathways for customers, and how they are solved in both open world gaming, and in #marketing and #CX #openworldcx #personalization

🎧 EPISODE 712: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics - Listen: https://xmrrwallet.com/cmx.pbuff.ly/KaYCuWz Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust? Today we’re going to talk about how Agentic AI is changing that—offering a way to transform experience management from reactive to proactive, and from transactional to genuinely helpful. To help me discuss this topic, I’d like to welcome Manisha Powar, VP, Head of Product, Customer Experience Suite at Qualtrics. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://xmrrwallet.com/cmx.pbuff.ly/zL9Pdjs or ➡️ Subscribe to the #AgileBrand on: Apple: https://xmrrwallet.com/cmx.pbuff.ly/0XUxKpb Spotify: https://xmrrwallet.com/cmx.pbuff.ly/kYgbOlD YouTube: https://xmrrwallet.com/cmx.pbuff.ly/PEY9eNd #martech #marketing-technology #softwaredemo #demo #marketing #unboxing #ecommerce #digitalstrategy #marketers #marketingtips #artificialintelligence #marketingroi #salesdemo #platformdemo #onlinedemo

🎧 EPISODE 712: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics - Listen: https://xmrrwallet.com/cmx.pbuff.ly/KaYCuWz Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust? Today we’re going to talk about how Agentic AI is changing that—offering a way to transform experience management from reactive to proactive, and from transactional to genuinely helpful. To help me discuss this topic, I’d like to welcome Manisha Powar, VP, Head of Product, Customer Experience Suite at Qualtrics. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://xmrrwallet.com/cmx.pbuff.ly/zL9Pdjs or ➡️ Subscribe to the #AgileBrand on: Apple: https://xmrrwallet.com/cmx.pbuff.ly/0XUxKpb Spotify: https://xmrrwallet.com/cmx.pbuff.ly/kYgbOlD YouTube: https://xmrrwallet.com/cmx.pbuff.ly/PEY9eNd #martech #marketing-technology #softwaredemo #demo #marketing #unboxing #ecommerce #digitalstrategy #marketers #marketingtips #artificialintelligence #marketingroi #salesdemo #platformdemo #onlinedemo

Happy August! Lots to catch up on from this week: Expert Mode Interviews with: 🎙️ Manisha P. from Qualtrics on #agenticAI and #CX 🎙️ Chris O'Neill fro GrowthLoop on compounding your #marketing #ROI 🎙️ Michael Paciello on making #accessibility a priority See it in action: 📺 Wendy Wildfeuer from Motom shows us their approach to #creator commerce on One Amazing Thing. Plus, Industry News from Optimizely, Treasure Data, ModelOp and more! Read more in our Stay Agile newsletter!

🎙️ EPISODE 713: What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust? Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. Host Greg Kihlstrom welcomes Manisha P., VP, Head of Product, Customer Experience Suite at Qualtrics to talk about how #AgenticAI is changing that—offering a way to transform experience management from reactive to proactive, and from transactional to genuinely helpful. #CX #customerexperience #EX #AI

The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened. Increasingly, analysts are shaping what happens next. They’re not just tracking the business; they’re influencing its direction. Read this recent article by Greg Kihlström for MarTechh for more: https://xmrrwallet.com/cmx.pbuff.ly/2CFzsom #marketing #ai #analysts #marketinganalytics

🎧 EPISODE 712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop - Listen: https://xmrrwallet.com/cmx.pbuff.ly/vpwnXCD If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders. To help me discuss this topic, I’d like to welcome Chris O'Neill, CEO of GrowthLoop. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://xmrrwallet.com/cmx.pbuff.ly/9QdUiUn or ➡️ Subscribe to the #AgileBrand on: Apple: https://xmrrwallet.com/cmx.pbuff.ly/dm4w67B Spotify: https://xmrrwallet.com/cmx.pbuff.ly/Ig3u7id YouTube: https://xmrrwallet.com/cmx.pbuff.ly/idEv0sx #martech #marketing-technology #softwaredemo #demo #marketing #unboxing #ecommerce #digitalstrategy #marketers #marketingtips #artificialintelligence #marketingroi #salesdemo #platformdemo #onlinedemo

There's a big difference between knowing you *need* a Customer Data Platform and understanding the components your organization needs in one to best fit with your existing and planned #martech infrastructure. In this article for Forbes by Greg Kihlström, he discusses the components you should consider: https://xmrrwallet.com/cmx.pbuff.ly/4fpiC6K #CDP #customerdataplatform #martech

🎧 EPISODE 35: One Amazing Thing About Anchor by Motom with Wendy Wildfeuer - Listen: https://xmrrwallet.com/cmx.pbuff.ly/BwgwyHa Retail media and creator commerce are key to e-commerce success, but how do you capture the maximum value for your brand, all while building in adaptability into your commerce strategy? Welcome to One Amazing About Motom. Today we’re talking with Wendy Wildfeuer, Co-Founder of Motom and she will be sharing one amazing thing about Motom with us today. Don't miss the latest #martech and #AI platform demos ➡️ Subscribe to #OneAmazingThing: https://xmrrwallet.com/cmx.pbuff.ly/mP2Uvbf  or  ➡️ Subscribe to the #OneAmazingThingDemos on: YouTube: https://xmrrwallet.com/cmx.pbuff.ly/R7kvdWY #martech #marketing-technology #softwaredemo #demo #marketing #unboxing #ecommerce #digitalstrategy #marketers #marketingtips #artificialintelligence #marketingroi #salesdemo #platformdemo #onlinedemo

🎧 EPISODE 54: Building a world-class brand from scratch with Maria Winans, Kyndryl - Listen: https://xmrrwallet.com/cmx.pbuff.ly/D8qKXe7 What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumental task of launching Kyndryl as a stand-alone brand following its spin-off. With a workforce of over 80,000 people across more than 60 markets, Maria has redefined what it means to build a world-class brand from scratch—one that’s people-centric, culture-driven, and positioned for growth. Don't miss the latest B2B #marketing and #innovation insights: ➡️ Subscribe to the #B2BAgilityNewsletter: https://xmrrwallet.com/cmx.pbuff.ly/L0EGguK or ➡️ Subscribe to #B2BAgility on: Apple: https://xmrrwallet.com/cmx.pbuff.ly/f2CeU3Z Spotify: https://xmrrwallet.com/cmx.pbuff.ly/OyPbtFb YouTube: https://xmrrwallet.com/cmx.pbuff.ly/R7kvdWY #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #tech #marketingstrategy #business #adtech #technology #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #entrepreneur #cmo #marketingtips #marketer #digital #leadgen #inbound marketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips