Sensor Tower

Just bear with us a moment - these insights are honey-pot-hot. Digital finance apps are booming. Robinhood in particular has seen a 19.3% jump in the last 90 days, taking over the #1 ranking from Fidelity Investments who increased 14.6% in the same time period. Sensor Tower’s Downloads by Source product shows where the apps can attribute those downloads. Want more insights into finance apps, web insights, gaming insights, retail media, and digital advertising? Check out sensortower.com #FinanceApps #MobileAppInsights #data #AI #CompetitiveInsights #MemeFriday

🚨Retail Media Insights is LIVE: https://xmrrwallet.com/cmx.pbit.ly/3U1wdsl Here’s the TLDR: Retail media makes up 20% of global digital ad spend… 💸 …but the available data is seriously lacking. 💔 So, we decided to make it easier than ever to track 🔎 With our EXCLUSIVE Retail Media data, you can now: 🔎 View impressions, creatives, media mix, and share of voice, all in one place. 🔎 Analyze onsite, offsite, paid social, OTT, and more — side-by-side. 🔎 Spot emerging RMNs, see which products are promoted, and track co-branded activity. 🔎 Analyze share of wallet, impressions, and brand presence by retailer. Click the link above to learn more, or schedule a demo to try it for yourself.

It's a Hot-AI-Summer with everyone wanting data on generative AI apps. Check out our latest, 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝗔𝗽𝗽𝘀 𝟮𝟬𝟮𝟱 𝗥𝗲𝗽𝗼𝗿𝘁 - now cited in TechCrunch. Read the article below, and if you want to download the report, click the link in the comments. #AI #AIapps #MobileAppInsights #CompetitiveInsights

 📈 American Eagle Outfitters Inc. “Great Jeans” ad campaign, featuring #SydneySweeney, drove equal amounts of controversy and weekly mobile app downloads - hitting a new yearly high the week of its launch, with an 18% week-over-week increase, fueled by a 14% WoW boost in ad spend.  📉 However, in the same week, 60% of American Eagle's app reviews were 1-star, a sharp contrast to the brand's previous average of just 20%. #MobileAppInsights #AmericanEagle

🤖 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝗔𝗽𝗽𝘀 𝗶𝘀 𝗵𝗲𝗿𝗲. 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗶𝘁 𝘁𝗼𝗱𝗮𝘆: https://xmrrwallet.com/cmx.pbit.ly/3U53Idc AI is more than a cultural moment; it’s a civilizational shift. Asia is leading the charge when it comes to global adoption — but growth is happening in virtually every region across the globe. Our State of AI Apps report outlines everything you need to know about the #GenerativeAI mobile app and digital advertising landscape. Over the course of 75+ illustrated, dynamic pages, you’ll learn about the 𝘁𝗼𝗽 𝗺𝗮𝗿𝗸𝗲𝘁𝘀, 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀, 𝗮𝗽𝗽𝘀, 𝗮𝗻𝗱 𝗴𝗮𝗺𝗲𝘀; find out how 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿𝘀 are capitalizing on the technology; and get a sneak peek of 𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮’𝘀 𝗔𝗜 𝗰𝗿𝗮𝘇𝗲. #AITrends #ChatGPT #DigitalAdvertising

☕️ Sensor Tower in the news. While we really wanted to lead with any variation of “spilling the tea,” we're proud of ourselves for holding back. With the newest dating app, The Tea, reaching the top ranking last week with a 525% uptick in downloads, news came Friday that the app was hacked. Check out the coverage from ABC News with the link below. Want the most timely mobile and digital insights? Major media publications continue to trust us as their top source. You can too. https://xmrrwallet.com/cmx.plnkd.in/gNH3yuCG #DatingApps #MobileAppInsights #News #TheTea

𝙃𝙖𝙥𝙥𝙮 𝙉𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙏𝙚𝙦𝙪𝙞𝙡𝙖 𝘿𝙖𝙮! 🍹 Take a look at where tequila brands allocate their digital ad spend, compared to vodka brands. The TLDR? Tequila = social-first, Vodka = video-heavy. Some highlights: 🍹 Tequila brands lean more heavily into Meta platforms Facebook (+14.4%) and Instagram (+13.8%), suggesting a focus on classic social networks. 🍹 Vodka brands allocate 13.4 percentage points more to OTT, reflecting a big bet on video and streaming environments. 🍹 YouTube also skews toward Vodka brands, with Tequila allocating nearly 4 points less of their budget. Remember to mix your platforms, folks — and your drinks! 😉

🏆 Last week, OpenAI's #ChatGPT officially became the fastest app to reach 1 BILLION downloads in the past decade, dethroning reigning champion Temu. This makes it only the 46th app ever (and 36th non-game) to achieve this monumental milestone. And that's not all— it also became the fastest non-pre-installed app to hit 500 million MAUs. Want to get more mobile and digital AI insights? You're only a week away from our State of AI Report! #AI #MobileAppInsights #DigitalAdInsights #CompetitiveInsights #MobileApps

What is the best way to talk about #AI insights? Well, generate an AI video, of course. Between May of ‘24 and September ’24 Anthropic's #Claude saw a 27.2% increase in organic downloads. One possible reason - in July the app made several updates including name, description, short description, and screenshots - all meant to entice new users to download and use the app for free. Claude also took advantage of Perplexity's growth during that time period, making a run at Perplexity’s branded term “perplex,” increasing their organic ranking for the term from 18 to 3. Special thanks to Sensor Tower’s very own (and very real) Samantha (Kahme) Fasman who let us use her likeness as well as her key insights. If there’s one lesson to be learned here, there’s no substitute for the real you ❤️ Want more AI insights? Our 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝗥𝗲𝗽𝗼𝗿𝘁 launches next week! #AIinsights #DigitalAdvertisingInsights #CompetitiveInsights #Veo3

What makes Netflix stream-supreme? Check out our VP of Insights, Seema M. Shah, speak on the Schwab Network about streamers, digital advertising, user growth, retention, and more.