SAYN

From Attribution to Momentum: Our 3-Step Framework Stop debating which platform works. Start understanding what customers want. Our "Signal Detection" Process: 1. Monitor Momentum Indicators -Amazon Search Query Performance = demand forecast -TikTok engagement spikes = trend radar -Cross-platform correlation = opportunity detection 2. Maintain Message Consistency -Your TikTok video doesn't end when someone scrolls past -It continues in their Amazon search behavior -Same voice, same promise, same customer psychology 3. Optimize for Velocity -Spot the signal -Shift the strategy -Capture the moment Consumer attention doesn't wait for your attribution analysis. Trends don't pause for your planning cycle. Momentum builds and dissipates in real-time. The brands that move fastest capture the most. #SignalDetection #BeautyMarketing #RealTimeMarketing #CrossPlatformStrategy

It's time for beauty brands to stop leaving $$$ on the table by treating TikTok and Amazon as isolated channels. Last quarter, we discovered a way to turn TikTok content into an Amazon sales machine. Take our recent Carroten US success story: -Entered the US market with little awareness  -Implemented our multi-platform acceleration system -Achieved explosive growth on both TikTok Shop AND Amazon simultaneously -Ranked #1 in Tanning on Amazon TikTok doesn't just drive immediate sales through TikTok Shop - it creates a ripple effect that supercharges Amazon performance in ways most brands never realize. This isn't theory - it's our SAYN proven system that took Carroten from category underdog to market leader in less than 6 months. Ready to see exactly how this works? Swipe through for the complete breakdown → Which strategy resonates most with your current challenges? Drop a comment below or send us a message to explore how this could transform your brand's growth trajectory. Full case study available here- https://xmrrwallet.com/cmx.plnkd.in/eMcD88Rf #BeautyIndustry #EcommerceStrategy #TikTokGrowth #AmazonOptimization #DigitalMarketing #BrandGrowth #SocialSelling

The Death of Attribution: Stop Tracking Last-Clicks & Start Tracking Behavior Everyone's obsessed with attribution. Which ad drove the sale? Which touchpoint gets the credit? Which platform deserves the budget? At SAYN, we’ve moved beyond these questions entirely.  We don't track clicks—we track momentum. The Problem with Platform Thinking Most brands are still fighting the platform wars. TikTok Shop team wants more budget. Amazon team wants more budget. Everyone's protecting their turf, optimizing their metrics, and missing the bigger picture. Here's what we've learned: platforms don't buy products. People do. And people don't live in silos. The person who discovers your product in a TikTok video at 2 PM doesn't become a different person when they search for it on Amazon at 8 PM. They're the same person, with the same needs, carrying the same impression from that original moment of discovery. Signal Detection Over Attribution Instead of asking "which platform converted," we ask "what's the signal telling us?" When Amazon search volume for a specific term jumps 400% in three days, that's not random. When TikTok engagement on a particular product angle suddenly spikes, that's not a coincidence. When these two things happen simultaneously, that's intelligence. We've built what we call a "momentum dashboard"—real-time feeds from both platforms that show us not just what's happening, but what's about to happen. Amazon Search Query Performance becomes our demand forecast. TikTok engagement becomes our trend radar. The Conversation Continues Your TikTok video doesn't end when someone scrolls past it. It continues in their Amazon search. It continues in how they read your product description. It continues in whether they trust your brand enough to click "buy now." We treat creative as a conversation, not a campaign. The story that starts on TikTok must be the same story that concludes on Amazon. Same voice, same promise, same understanding of what the customer actually wants. This isn't about repurposing content. It's about maintaining a consistent psychology across touchpoints. The Velocity Advantage While others debate which platform deserves credit, we're already three moves ahead. We spot the signal, shift the strategy, and capture the moment. Speed isn't just an advantage in this game. It's the only advantage that matters. Consumer attention doesn't wait for your quarterly planning cycle. Trends don't pause for your attribution analysis. Momentum builds and dissipates in real time, and the brands that move fastest capture the most. The future of marketing isn't about perfect attribution. It's about perfect responsiveness. It's about reading the room, sensing the shift, and acting before the opportunity passes. Stop trying to prove which platform works. Start trying to understand what customers want. The platforms are just the medium. The message—and the momentum—is what matters. #BeautyMarketing #TikTokBeauty #Amazon

Why Beauty Brands Fail at Prime Day (And How to Win Instead) Today marks the start of the longest Prime Day in Amazon history—and beauty brands are going bigger than ever. With strategic discounts hitting 55% and ad costs spiking 30%, the competition for beauty dominance is fierce. But while most beauty brands are making reactive moves with deeper discounts, the real winners planned this moment 5 months ago. Our Winning Prime Day Process 5 Months Out: Analyze category trends and align with brand partners on promotional SKU selection 4 Months Out: Audit all planned listings for reviews/ratings and ensure 4.0+ scores for Prime badge eligibility 3 Months Out: Lock in all deals and promotional event dates in Seller Central 2 Months Out: Ship inventory to FBA ensuring on-time Amazon receiving 1 Month Out: Optimize storefronts and listings for high traffic, merchandise discounted SKUs 1 Week Out: Finalize and optimize advertising strategy for maximum impact Prime Day: Execute 24-hour listing monitoring with rapid response capabilities The brands in our portfolio see 8X-10X daily sales lifts while their competitors burn through increased marketing budgets on reactive campaigns. The Bottom Line? Prime Day success isn't about having the deepest discount—it's about having the smartest strategy. While others react to market pressures, winners prepare for them. Ready to stop reacting and start leading? Shoutout to our incredible Amazon team Courtney Donovan, Cody Christopherson, Layal Alqtaishat, and Scott Goldstein who make this 5-month strategy flawless! ⚡ #BeautyBusiness #PrimeDay #AmazonStrategy #BeautyMarketing #EcommerceWins

Every star needs a great supporting cast: Carroten shines on NBC News! From leading the media outreach to having the honor of representing Carroten on camera—this is what daily immersion in our partner's world creates. We don't just provide services, we become their dedicated team extension across marketing, operations, sales, and distribution- living the brand experience every day. One team member sharing their passion on camera, our full team ensuring every detail was perfect. Media placements like this are crucial for building Carroten's brand credibility and expanding their market reach, and this NBC News segment kicks off a broader media tour we're coordinating to showcase their innovation across regional and national television. It's partnerships like these that make all the behind-the-scenes work worthwhile. #CarrotenUS #NBCNews #BrandImmersion #BehindTheScenes #GrowthPartner #BeautyInnovation

Carroten US had the product. Sayn had the playbook. Together, we rewrote the rules of US beauty market entry. The Breakthrough Approach: -Category disruption over direct competition  -Creator education at scale  -Real-time conversion optimization -Multi-marketplace amplification The key? Understanding that modern growth isn't about choosing between platforms—it's about orchestrating them. #Carroten #GrowthMarketing #EcommercSuccess #BeautyBrands #DataDriven #MarketplaceStrategy

Grateful for the opportunity to connect and learn from such knowledgeable platform partners! These strategic sessions are where the real growth happens - combining your deep TikTok insights with our on-the-ground brand experience creates such valuable learning opportunities for everyone involved. Excited to apply the Carroten US case study learnings and see where our continued collaboration takes us! #TikTokShop #AlwaysLearning #StrategicPartnership #GrowthMindset

New Case Study: How Carroten Conquered America's Tanning Market From Greece's #1 tanning brand to North American market leader through strategic platform orchestration. The Breakthrough Strategy: ✓ TikTok Shop as primary growth engine ✓ Cross-platform momentum amplification ✓ Category disruption through education ✓ Competitor keyword share capture The result? Brick & Mortar became their dominant channel, Amazon sales exploded, and they proved premium European brands can win against established US competitors. Read the full tactical breakdown. The playbook every beauty brand needs to see. #CaseStudy #Ecommerce #BeautyBrands #TikTokShop #Amazon #MultiMarketplace #Growth #Target

Carroten's Miami Swim Week debut: From viral moment to measurable impact. Carroten transformed its Miami Swim Week debut into a content-generating sales engine, turning its poolside cabana at the Mondrian South Beach and week-long activation strategy into measurable business impact. The Mediterranean suncare brand's strategic activation combined authentic brand storytelling with high-impact social amplification. The multi-touchpoint experience featured curated product displays, strategic sampling, branded beach essentials, Instagram-worthy photo moments, and educational trivia about sun protection—all designed to drive both immediate engagement and lasting brand recall. Engagement with key influencers including Alix Earle (7.5M followers), Kaylor Martin (1.2M), and Ana Garcia (742K) organically amplified Carroten's message across their networks.The result was nearly 1.5M total social reach generated across 73 posts. The activation validated experiential marketing's e-commerce potential: Orders doubled during the activation period Conversion rates improved by 75% Instagram referrals showed meaningful growth The Sayn insight: Successful activations require strategic integration between physical experience and digital amplification. By designing Carroten's presence around authentic brand values while optimizing for social shareability, we created an environment where discovery translated to measurable purchase intent. This approach demonstrates how experiential marketing, when executed with thoughtful influencer partnerships and conversion optimization, can create meaningful connections between event engagement and e-commerce results—validating the model for future brand activations. #ExperientialMarketing #BrandActivation #InfluencerMarketing#MiamiSwimWeek 

How One TikTok Campaign Generated Double-Digit Growth in Physical Retail Think digital and physical retail compete? Think again. Our latest case study with Carroten reveals something remarkable: a coordinated TikTok strategy didn't just build online buzz—it drove double-digit sales increases at Target stores nationwide. The results speak for themselves: -21M+ TikTok views -1,199 unique creator videos -Store associates reporting customers showing TikTok videos while shopping -Target expanding Carroten's in-store footprint based on launch velocity The takeaway? Beauty consumers don't shop in channel silos. They discover on TikTok, research online, and often buy in-store for immediate gratification. Smart brands aren't choosing between digital and physical—they're creating integrated strategies that make each channel stronger. Watch our video to learn why the future belongs to brands that master the omnichannel approach. #BeautyRetail #TikTokMarketing #OmnichannelStrategy #RetailInnovation #BeautyBrands