Why Beauty Brands Fail at Prime Day (And How to Win Instead) Today marks the start of the longest Prime Day in Amazon history—and beauty brands are going bigger than ever. With strategic discounts hitting 55% and ad costs spiking 30%, the competition for beauty dominance is fierce. But while most beauty brands are making reactive moves with deeper discounts, the real winners planned this moment 5 months ago. Our Winning Prime Day Process 5 Months Out: Analyze category trends and align with brand partners on promotional SKU selection 4 Months Out: Audit all planned listings for reviews/ratings and ensure 4.0+ scores for Prime badge eligibility 3 Months Out: Lock in all deals and promotional event dates in Seller Central 2 Months Out: Ship inventory to FBA ensuring on-time Amazon receiving 1 Month Out: Optimize storefronts and listings for high traffic, merchandise discounted SKUs 1 Week Out: Finalize and optimize advertising strategy for maximum impact Prime Day: Execute 24-hour listing monitoring with rapid response capabilities The brands in our portfolio see 8X-10X daily sales lifts while their competitors burn through increased marketing budgets on reactive campaigns. The Bottom Line? Prime Day success isn't about having the deepest discount—it's about having the smartest strategy. While others react to market pressures, winners prepare for them. Ready to stop reacting and start leading? Shoutout to our incredible Amazon team Courtney Donovan, Cody Christopherson, Layal Alqtaishat, and Scott Goldstein who make this 5-month strategy flawless! ⚡ #BeautyBusiness #PrimeDay #AmazonStrategy #BeautyMarketing #EcommerceWins
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