Rip Van

Peanut butter isn’t just a flavor. It’s an American ritual. It’s the after-school snack, the road trip essential, the midnight spoonful straight from the jar. Familiar, comforting — and nearly untouched for decades. But what if this classic could be experienced in a way no one’s tasted before? Not spread on bread. But captured inside something entirely new. A crisp, golden shell that gives way to a soft, slow-melting peanut butter center. Airy, delicate, and surprisingly light — yet rich where it counts. To make it, we started at the source. We searched for the perfect peanut — then custom-roasted it to unlock a deeper aroma and a silkier texture. And from there, we built the snack around it. One that’s just as joyful as the original — but radically better for you. ✅ 2g sugar ✅ Vegan ✅ 3g prebiotic fiber ✅ 5 net carbs ✅ Only 80 calories All the nostalgia. None of the crash. Something new is coming — a whole new way to enjoy a timeless favorite.. #PeanutButter #Reimagined #LowSugar #Snac #Innovation #ComingSoon

🚀 Now at United Pacific, Rocket 🚀 We’re excited to launch our low sugar Rip Van Wafels at #Rocket #convenience stores—part of the growing United Pacific family of fuel and c-store locations across the West. Fuel up with better-for-you options like our Dutch Caramel & Vanilla and Snickerdoodle Wafels—perfect road trip snacks with: ✅ Only 3g of sugar ✅ 6g prebiotic fiber ✅ 120 calories ✅ Non-GMO & no sugar alcohols Thank you to the United Pacific and Rocket teams for helping bring delicious, functional snacks to more shelves and fuel stops across CA, OR, WA, NV & beyond! #betterforyou #lowersugar #ripvan #rocketfuel #unitedpacific #conveniencestore #westcoast #snacksmarter #wafels #prebiotic #fiberfuel #roadtripfuel #california #nevada #oregon #washington #snacktime

A treat the world had never seen..✨ So we set out to invent it.. It began with a question: What if America’s favorite flavor — chocolate and peanut butter — could be transformed into something entirely new? Not just better for you. Better in every way. Crispy layers. Silky peanut butter crème. A fudge so smooth it melts on your tongue. All made with clean ingredients, low sugar, and prebiotic fiber — without compromise. To bring it to life, we had to dream beyond what existed: Invent our own fudge. Customize machines. Create a new ingredient supply from scratch. It took years of quiet obsession. But soon, it will be yours. Launching late summer. We can’t wait for you to try it. #RipVan #CrispyChoco #AWholeNewTreat #ComingSoon #SnackMagic

🍫🌾 Costco Midwest 🍫🌾 Our Raspberry Dark Chocolate Wafers have officially landed in select Costco Midwest locations! Big thanks to Costco Wholesale for continuing to bring better-for-you options to the region. These wafers deliver a bold raspberry-chocolate combo with real ingredients and 80% less sugar than traditional cookies—without compromising on taste. If you're in the Midwest, now’s the time to grab a pouch (or three)! 🛒 ❌ 1g Sugar 🌿 Prebiotic Fiber 🏋️ Low Net Carb 🌱 Vegan 🍫 Portion Packed #CostcoMidwest #DarkChocolate #Raspberry #Wafers #LowSugar #BetterForYou #HealthySnacks #CostcoFinds #SnackingReinvented #MidwestEats #FiberFuel #VeganTreats #NowAtCostco

⛽️✨ Now at Kroger Fuel Centers! ✨⛽️ Whether you’re hitting the road or just need a better-for-you snack while you top off the tank, Rip Van is now available at select Kroger Fuel locations! 🛣️🍫 From crispy Wafers to classic Wafels, we’re making it easier than ever to snack smarter on the go—without sacrificing taste. 🧂 2-3g Sugar 🌿 Prebiotic Fiber 🍫 Portion Packed 🧪 Non-GMO Ingredients 🚫 No Sugar Alcohols Big thanks to Kroger for helping us bring better snacking to fuel centers across the country! #NowAtKroger #KrogerFuel #BetterForYou #HealthySnacking #LowSugar #SnackSmarter #RoadTripSnacks #FuelUp #Convenience #RipVan #Stroopwafel #Wafers #OnTheGo #HealthyChoices #PrebioticFiber

🍫✨ Sweets & Snacks Expo: Day 1 Recap! ✨🍫 The booth is fully stocked, the samples are flying, and our denim game is on point! 💥 We’re having a blast connecting with fellow snack lovers and sharing our low-sugar, better-for-you treats with everyone stopping by. Huge thanks to the Sweets & Snacks Expo team for hosting such an incredible event—this is how you kick off a show! If you’re in Indy, swing by Booth 4302 and say hi! We’ll be here all week, spreading the joy of indulgence without the sugar overload. 🧂❌🌿 #SweetsAndSnacks #BetterForYou #HealthySnacking #LowSugar #RipVan #SnackTime #Indulgence #MeetTheTeam #FiberFuel #PlantBased #VeganSnacks #Delicious #LetsGo

✨ Now Available at Vistar! ✨ Our indulgent Dark Choco Fudge Romeos are officially stocked and ready to ship through Vistar (Item #RVW62038)! Each 2-pack of these premium layered cookies delivers rich chocolate flavor with only 4g of sugar—perfect for vending, micro markets, and on-the-go snacking. ✅ 4g Sugar ✅ 3g Prebiotic Fiber ✅ Non-GMO Ingredients ✅ No Sugar Alcohols Looking to sweeten up your snack set without all the sugar? Ask your Vistar rep about adding Rip Van Romeos today! #Vistar #VendingSolutions #MicroMarkets #HealthySnacking #BetterForYou #LowSugar #RipVan #SnackSmarter #Vending #Romeos #PrebioticFiber #OnTheGoSnacks #VeganFriendly #HealthyIndulgence

🎉 Live from The NAMA Show 2025! 🎉 Team Rip Van is on the ground at the Las Vegas Convention Center this week with the National Automatic Merchandising Association, sharing our lineup of low-sugar, better-for-you snacks for the vending, micro market, and convenience industries. From crispy wafels to crave-worthy cookies, we're showing how delicious smarter snacking can be—without all the sugar. 📍 Booth 2703 🍫 80% less sugar than the leading brands! If you’re at the show, stop by to say hello and try a sample! 👋 #NAMAShow2025 #RipVan #HealthySnacks #BetterForYou #VendingSolutions #MicroMarkets #WorkplaceWellness #LowSugar #VeganSnacks #TeamRipVan #NAMA2025 #SnackSmart #LasVegas #BoothLife

🍬🍫 Sweets & Snacks Expo 2025 🍫🍬 📍 Booth 4302 | May 13–15 | Indiana Convention Center, Indianapolis, IN We’re back at the biggest confectionery + snacking event of the year—and we’re bringing the full lineup! From low-sugar Wafels and Wafers to new innovations in better-for-you treats, Rip Van is helping redefine indulgence without compromise. Stop by our booth to meet the team, try something new, and discover why consumers are loving our 80% less sugar snacks! 🧂❌ Low Sugar 🌿🌿 Prebiotic Fiber 🍪🍫 Innovative Flavors 🌱 Vegan Options 🚫 No Sugar Alcohols See you in Indy! 👋 #SweetsAndSnacks #BetterForYou #HealthySnacking #SnackInnovation #LowSugar #VeganSnacks #ConfectioneryExpo #RipVan #ExpoSeason #SnackSmart #TradeShow #Indianapolis

🍪🦁 LEOS at Whole Foods! 🍀🍪 We’re thrilled to share that Rip Van LEOS are now available in all Whole Foods locations nationwide! Thank you Whole Foods Market for your partnership and bringing our growing cookie platform to your customers. 🤝 🙏 You can now find 4 of our SKU's in the cookie aisle: Rip Van Wafels - Dutch Caramel & Vanilla - Honey & Oats & Rip Van LEOS - Cookies n Creme - Golden Vanilla Our sandwich cookies are the lowest in sugar in the cookie set; 60% less than the standard BFY & NON-GMO sandwich cookies. It's time that America's favorite cookie actually becomes a lot healthier in the natural channel! ✅ 4g sugar per serving 🌿 3g prebiotic fiber 🌱 Vegan & Non-GMO Grab a multi-pack or two on your next Whole Foods run! 🛒 #wholefoods #cookies #sandwichcookies #lowersugar #vegan #nongmo #betterforyou #snacktime #healthysnacks #fiber #cookies #grocery #natural #groceryfinds #delicious #new #newsnacks #prebiotic #natural #food