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🇺🇸📈 U.S. food manufacturing is on the rise — but how sustainable is this growth? Mars, Inc. is betting big with a $2B investment to expand its domestic operations by 2026. While the current administration may celebrate this momentum, data shows the sector was already scaling up before recent policies. Dive into what’s driving the boom — and whether it can last. https://xmrrwallet.com/cmx.plnkd.in/gHgThC-T #FoodManufacturing #CPGIndustry #EconomicGrowth #MadeInAmerica #FoodTech

🚀 Starco Brands is moving toward greater control of its supply chain with plans to acquire its longtime co-manufacturing partner, The Starco Group (TSG). The move underscores a strategic push for vertical integration in the CPG space. https://xmrrwallet.com/cmx.plnkd.in/gzyE5eY3 #CPGindustry #VerticalIntegration #MergersAndAcquisitions #FoodInnovation #SupplyChainLeadership

🧬 NOVOS Labs, known for its longevity supplements, is stepping into the functional food space — launching its first-ever anti-aging nutrition bar. As consumer interest shifts toward holistic health, this move signals a growing intersection of biotech and better-for-you CPG products. https://xmrrwallet.com/cmx.plnkd.in/g8PFCG3B #FunctionalFood #HealthyAging #CPGInnovation #WellnessTrends #FoodTech

⚖️ Legal developments in the CPG space: The J.M. Smucker Company has reached a settlement with Chubby Snacks, the now-defunct frozen sandwich startup it had accused of false advertising, trademark infringement and disparagement. The suit claimed a pattern of “years of advertising designed to tarnish the name and reputation” of Smucker’s Uncrustables brand. https://xmrrwallet.com/cmx.plnkd.in/gQpkatrW #CPGindustry #TrademarkLaw #FoodStartupNews #BrandProtection #FrozenFoods

📢 M&A Alert: Private equity firm Warburg Pincus has announced its acquisition of FlavorSum, a key player in the natural flavors and extracts space. The deal, marking an exit for The Riverside Company, signals continued investor interest in flavor innovation across the food and beverage industry. 🌿💼 https://xmrrwallet.com/cmx.plnkd.in/gzYcmpeb #FoodAndBeverage #PrivateEquity #CPGIndustry #FlavorInnovation #NaturalIngredients

🍝 From fine dining to frozen aisles: Ripi, a chef-led brand, is setting its sights on disrupting the frozen pasta category with premium, stuffed offerings. Can culinary craftsmanship win over convenience shoppers? https://xmrrwallet.com/cmx.plnkd.in/gZfxAmKa #FrozenFood #CPGInnovation #FoodStartups #ChefDriven #CPGNews

ICYMI: Big moves in CPG this week 👀 🥑 Tia Lupita Acquired By Jumex Distributor Vilore Foods: Another milestone for better-for-you Hispanic foods as Vilore expands its legacy brand portfolio. https://xmrrwallet.com/cmx.plnkd.in/gY8zu9yh 🍫 Win-Win Raises $4M, Scaling Cocoa-Free Biz: The alt-chocolate maker secures fresh capital to reimagine treats without the cocoa. https://xmrrwallet.com/cmx.plnkd.in/gA5rrYZb 🥯 Hero Steps Into the Bagel Void – And Enters Pasta Category: After the fall of BetterBrand, Hero Labs takes the Whole Foods spotlight and unveils high-protein pasta. https://xmrrwallet.com/cmx.plnkd.in/g33d-a3E 🚨 Plus: Oatly pivots its global strategy and GoodPop, LesserEvil and others spark an industry-wide mission with the Good Food Collective. #CPGnews #FoodInnovation #BrandAcquisition #BetterForYou #FoodBiz Want to stay in the loop with the latest industry news? Get our free daily newsletter: https://xmrrwallet.com/cmx.plnkd.in/gQ4Kp49G

🚨 New retail wins in the better-for-you space: Elavi lands shelf space at select Whole Foods with its protein brownies 🍫, Afia brings its Mediterranean frozen bites to Costco 🛒, and My Better Batch expands to Target 🎯. https://xmrrwallet.com/cmx.plnkd.in/giynBtmP #CPGnews #RetailExpansion #BetterForYou #FoodInnovation #NaturalProducts

📉 Legal pressure is mounting on BellRing Brands, the company behind Premier Protein and Dymatize. Multiple shareholder rights law firms have launched investigations into allegations of securities law violations. Despite the scrutiny, at least one analyst remains bullish on the CPG giant’s future. https://xmrrwallet.com/cmx.plnkd.in/gTNjX38D #CPGnews #Investing #FoodAndBeverage #LegalUpdate #ProteinIndustry

🍨 From Guinness-inspired ice cream to egg-based high-protein pasta, this week’s CPG innovations are pushing boundaries. Discover how brands like Van Leeuwen, Chips Ahoy!, and Egglife are surprising shoppers with bold, unexpected launches. https://xmrrwallet.com/cmx.plnkd.in/gG2A2dKM #CPGInnovation #FoodTrends #NewProductLaunch #FrozenDesserts #FunctionalFoods