MotoAmerica

The following is from V10 Entertainment… V10 Entertainment has inked an exclusive global distribution deal with MotoAmerica, the premier U.S.-based motorcycle road racing series. The agreement marks V10 as MotoAmerica’s first-ever outside distributor, bringing to audiences 106-plus live races across eight classes. Today’s announcement follows V10’s reveal of its upcoming docuseries starring Keanu Reeves and Gard Hollinger, chronicling their ARCH Motorcycle Company’s entry into the 2025 MotoAmerica Mission Super Hooligan National Championship. Season one is slated to premiere in Q1 2026, blending raw and unfiltered access with premium storytelling. “MotoAmerica’s been on an incredible run over the past few years, and with Gard and Keanu’s team surging, we saw a clear opportunity to help amplify the sport’s momentum,” said Samantha Cooper, Head of Global Distribution at V10 Entertainment. “We’re witnessing a resurgence in motorcycle road racing with MotoAmerica’s popularity – one that echoes its 1980s heyday, when American motorcycle racing first took center stage.” “Partnering with V10 Entertainment is a significant milestone for MotoAmerica as we grow our sport, increasing the visibility of American motorcycle road racing,” said Chuck Aksland, COO of MotoAmerica. “The momentum is real, fan attendance is up, digital viewership keeps growing, and projects like the ARCH docuseries are giving people an inside look at what makes this sport so unique. Expanding our partnership with V10 will help us reach an even wider audience around the world.” Through its proprietary streaming platform, MotoAmerica Live+, MotoAmerica owns and distributes not just its seasonal race activity but also offers an extensive archive of high-quality content, including races, behind-the-scenes features, and exclusive rider access proving itself as a powerful, story-rich, self-sustaining entity. MotoAmerica is closing out its most successful season including record-setting crowds and viewership metrics. At the intersection of lifestyle, sports, and media, MotoAmerica has an affluent, loyal, and rapidly growing fanbase. “MotoAmerica is purpose-built for today’s sports viewer – fast-paced, emotionally charged, and powered by fierce fandom,” said Carter Skeath, President of V10 Entertainment. “Every race delivers a high-impact moment, engineered for live consumption and digital virality. It’s commercially explosive and culturally magnetic.” V10 Entertainment, a private-equity backed media company, owns and distributes several series including ABC’s top-rated primetime anchor, America’s Funniest Videos (with 800 episodes and currently in its 36th season), as well as Follow Me, the hit influencer competition series. V10’s slate also includes Blue Collar Auction (Peacock), Totally Funny Kids & Totally Funny Animals (CW), and World’s Funniest Videos (FOX). #motoamerica #v10entertainment #motorsport #racing #motorcycleracing

Powering the 2025 MotoAmerica Championship ⚡️ As the official battery supplier of the 2025 MotoAmerica Championship, BS BATTERY is bringing its power, expertise, and full-season support to the paddock. A global leader in powersports battery solutions for over 15 years, the French brand is deepening its commitment to U.S. racing with a dedicated team, office, and warehouse based in Florida. BS BATTERY offers a complete range of high-performance products, including lithium technologies, sealed lead-acid batteries (factory-activated and ready to use), as well as a full line of smart chargers, testers, and boosters — all designed to deliver reliability and peak performance on race day. This local presence ensures real-time technical support for all teams throughout the season. “MotoAmerica is proud to welcome a global player like BS BATTERY to our championship,” said Lance Bryson, MotoAmerica’s Director of Sponsorship. “Their technical experience, commitment to racing, and U.S.-based operations make them a perfect fit for our paddock.” We’re proud to have BS BATTERY on board as a technical partner and look forward to keeping the momentum going — both on and off the track. 🔗 Learn more: https://xmrrwallet.com/cmx.plnkd.in/gpCAx6Uz #MotoAmerica #BSBattery #2025Season #Powersports #MotorcycleRacing #RacingSupport #TechnicalPartner #PerformanceDriven #LithiumBattery #SLA #SmartChargers

34 years later, and our president is still turning heads. 👀👏 Wayne Rainey, three-time 500cc GP World Champion and three-time Laguna Seca GP winner, got back on the bike at WeatherTech Raceway Laguna Seca. This time he rode a specially modified Yamaha Motor Co., Ltd. XSR900 GP with adaptive controls. Watching him attack the track, including the iconic “Rainey Curve,” was nothing short of inspiring. This moment wasn’t just about speed. It was about passion, perseverance, and the spirit of MotoAmerica. Watch the full video to see Wayne in action and hear from him and Yamaha Motor Corporation, USA-Motorsports’s Gerrad Capley. We’re at WeatherTech Raceway Laguna Seca this weekend for the MotoAmerica Superbike Speedfest at Monterey Presented By Law Tigers, July 11–13. Come on out and be part of it. https://xmrrwallet.com/cmx.plnkd.in/gEGiNNYb #MotoAmerica #WayneRainey #Yamaha #LagunaSeca #MotorcycleRacing #RaineyCurve #Motorsports

MotoAmerica, North America’s premier motorcycle road racing series, is excited to announce that it will incorporate an Adventure Bike (ADV) Experience into its event at Virginia International Raceway, August 1-3. The Motul ADV Experience will complement MotoAmerica’s goal of further broadening its at-event experiences, adding to its already robust weekend of racing and off-track activities.   The Motul ADV Experience will feature ADV-related activities including a defined ADV Village area, obstacle course, singletrack 6.5-mile mini loop, ADV vendors, tent camping, Dragoo Adventure Rider Training (DART), additional clinics, motorcycle manufacturer ADV displays, and more.   The Motul ADV Experience will be located within the grounds of VIRginia International Raceway with access to the Motul ADV Experience free to those with paid MotoAmerica event admission. Tent camping within the ADV area and trail access will be available for an incremental fee.   In addition to the ADV activities, the event will offer the same excitement that all MotoAmerica events provide, including qualifying and racing from five different classes, an open race paddock for easy access to riders and teams, kids zone with free carnival games, motorcycle demos, camping, and more.    MotoAmerica is bringing in Christian Dutcher to handle the operations for the experience. Dutcher, and his team, bring a wealth of ADV experience as they also operate Dirt Daze, one of the largest ADV rallies in the country.   “Motul is excited to further partner with MotoAmerica and VIR for the Motul ADV Experience,” said Amber Bates, General Manager, Motul North America. “At Motul, we’re passionate about celebrating the adventure riding community. This event brings enthusiasts of two wheels together at venue that has something for everyone. We hope to help create an experience where riders can showcase their skills, build camaraderie, and inspire others to join the adventure.”   “MotoAmerica has a built-in audience for this event already, so we expect it to be an excellent incremental success,” said Dutcher. “We also believe that even non-ADV riders will find this entertaining, educational, and eye-opening to this popular segment of the motorcycle market.” MotoAmerica Motul USA MOTUL VIRginia International Raceway #motoamerica #motulusa #motul #VIR #motorcycles #adventure #adv #advmotorcycles #motuladvexperience

MotoAmerica held round three of its 2025 Championship at historic Road America, May 30-June 1, and the result was not only thrilling racing but also a record attendance as the event became the most-attended Superbike weekend in the track’s 45-year history. “To have the largest motorcycle racing crowd in the history of Road America is something we’re all proud of,” said MotoAmerica COO Chuck Aksland. “The racing continues to be some of the closest we experience on our calendar, and the great weather helped deliver this increasingly large and enthusiastic crowd. This has been a great weekend for MotoAmerica, and we want to thank all the fans who came out and made this event one to remember. We can’t wait to do it all again in 2026.” “This was a milestone weekend for all of us,” said Mike Kertscher, President and General Manager of Road America. “The energy from the fans, the world-class competition, and the sheer volume of everything from entries to spectators made this the biggest Superbike event we’ve ever hosted since motorcycles first hit the track in 1980. Road America is built for moments like these – wide-open speed, family entertainment, and unforgettable memories.” The weekend was a showcase of the MotoAmerica’s best riders doing battle in Superbike, Motovation Supersport, Stock 1000, the Parts Unlimited Talent Cup By Motul, and the Royal Enfield Build.Train.Race classes. In addition to the on-track action, the event featured a wide array of fan activities, including rider autograph sessions, stunt shows, the Vintage MotoFest ride-in bike show, paddock access, and a bustling vendor midway. Campers filled every corner of the facility, enjoying the electric atmosphere all weekend long. For many, it wasn’t just a race – it was an experience. With beautiful weather, record-setting attendance, and thrilling side-by-side racing, Road America’s Superbike Weekend set a new benchmark in both scale and impact. MotoAmerica Elkhart Lake's Road America, Inc. #motoamerica #roadamerica #motorsports #racing #motorcycleracing #motorcycles #recordbreaking #recordsetting

MotoAmerica is pleased to announce that beginning with its round at Road America its Superbike class will stream live on Peacock, NBCUniversal’s streaming service, and the NBC Sports NOW channel. Fans will be able to stream both event-weekend Superbike races for the remainder of the 2025 season (a total of 16) on Peacock and NBC Sports NOW, with expanded access to on-demand and broadcast replays through the NBC Sports NOW channel. “We’re thrilled to bring MotoAmerica to an even broader audience,” said MotoAmerica’s COO Chuck Aksland. “Peacock, with nearly 100 million monthly active users, and NBC Sports NOW offer a tremendous platform to showcase our racing series alongside world-class sports. Being part of such a dynamic and respected streaming service not only elevates our visibility but also makes it easier than ever for fans to watch and follow MotoAmerica Superbikes. We’re excited to kick off our partnership with NBC Sports at the next round in Wisconsin.” “MotoAmerica is a great addition to Peacock’s expansive and growing portfolio of motorsports properties,” said Matt Grassie, Director, Programming & Rights Management, NBC Sports. “The premier motorcycle road racing series in the U.S., live-streaming MotoAmerica on Peacock will provide fans nationwide with exhilarating, fast-paced competition.” MotoAmerica NBC Sports Peacock #motoamerica #motorsport #racing #motorcycleracing #livesports #broadcasting

A crucial part of every pre-event awareness strategy is local media coverage. For every one of the ten MotoAmerica season events, the series works with multiple print, online and TV news outlets. Most are hungry for good content and MotoAmerica delivers with the sights & sounds of racing plus engaging interviews from the athletes that make it all happen. Success comes in the form of articles, calendar mentions and most importantly - rider/team interviews and live-feeds. Today we were live on Good Day Atlanta as MotoAmerica kicked off a full weekend of premier motorcycle racing at Michelin Raceway Road Atlanta. With five competitive classes and bikes hitting speeds up to 190mph, this event marks another exciting round of the 2025 season which is shaping up to be one of the best yet. 🎥 Watch and read the FOX 5 segment below for a glimpse of the action. https://xmrrwallet.com/cmx.plnkd.in/gd85Fdsp #motoamerica #GoodDayAtlanta #localnews

MotoAmerica Becomes First To Use Abbott’s Rapid Blood Test For Concussion Evaluation At Its Events. MotoAmerica is proud to announce that it has become the first professional sports organization globally to use a groundbreaking blood test to help assess riders with suspected concussions on-site at all its events. The Abbott i-STAT TBI test cartridge used to evaluate patients 18 years of age and older who present with suspected mild traumatic brain injury (mTBI), provides results in 15 minutes and may be used up to 24 hours after injury to help determine the need for a CT scan of the head. In 2024, Abbott's i-STAT TBI test cartridge received clearance from the U.S. Food and Drug Administration (FDA) to be used with whole blood, allowing doctors to quickly assess patients with suspected concussions at the patient's side, without sending the sample to a lab. "As both a neurologist and licensed physician, I know firsthand the limitations of relying on a subjective tool like the Glasgow Coma Scale in the assessment of brain injury," said Beth McQuiston, M.D., medical director in Abbott's diagnostics business. "The ability to objectively assess the need for a head CT scan following potential brain injury right at the point of care, whether that be at a hospital bedside or an on-site medical facility at a sporting event, means quick assessment and a quick path to the right treatment." "This is the first ever objective test that physicians have had at the point-of-care to assist in the assessment of concussions - it changes the game," said Carl Price, M.D., Chief Medical Officer for MotoAmerica. "If a crash or fall does happen, the ability to quickly and objectively determine whether or not a rider needs a CT scan or additional evaluation, right there on site, provides us - and our riders - with peace of mind." The i-STAT® Alinity® TBI test cartridge, run on the hand-held i-STAT Alinity analyzer will be available for use in on-site medical facilities for all MotoAmerica races across the U.S. during the 2025 season, beginning with round two at Michelin Raceway Road Atlanta in Braselton, Georgia, May 2-4. "The standard of competition and performance in MotoAmerica continues to increase," said Chuck Aksland, chief operating officer, MotoAmerica. "Between the riders, the motorcycles, their gear, and now accessibility to the most innovative medical equipment, we continue to push our standards and practices to better protect our racers. Our use of Abbott’s rapid blood test for concussion assessment furthers this commitment and will help us evaluate medical needs quickly and on-site." According to the National Institutes of Health, traumatic brain injury from accidents or sports is a leading cause of death and disability in the United States. The Centers for Disease Control and Prevention estimates 2.5 million people visit the emergency department for TBIs every year. #motoamerica #abbott #motorsports #racing #safetyinmotorsports #ridersafety

MotoAmerica is proud to announce that Law Tigers will be the presenting sponsor of the 2025 MotoAmerica round at WeatherTech Raceway Laguna Seca, July 11-13. The MotoAmerica Superbike Speedfest of Monterey Presented By Law Tigers will be the fifth round of the 2025 MotoAmerica Championship. The weekend will be headlined by a MotoAmerica Superbike tripleheader, and will also feature Motovation Supersport, SC-Project Twins Cup, Mission King Of The Baggers, the Mission Super Hooligan National Championship, and the Royal Enfield Build. Train. Race program.    Law Tigers has been championing the rights of mistreated riders since its founding in 2001. They are also members and supporters of motorcycle groups nationwide, including the AMA, AAMIL, MOA, Harley Owners Group (HOG), and the Motorcycle Riders Foundation (MSF). The "Presented By" sponsorship will broadcast the Law Tigers brand across a variety of content streams before, during and after the event, delivering the company millions of impressions for years to come. #lawtigers WeatherTech Raceway Laguna Seca #motoamerica #motorcycleracing #lagunaseca #monterey Mission Foods Royal Enfield North America

MotoAmerica is thrilled to announce that Motovation, an industry leader in motorcycle customization for over 20 years, is now the title sponsor of the 2025 MotoAmerica Supersport Championship. The Texas-based company imports unique, high-quality motorcycle accessories from around the world for racers, mechanics and motorcycle enthusiasts – all with a focus on elite quality and style. As with all MotoAmerica class title sponsors, Motovation's brand will become organically indelible across multiple media channels by way of visuals, spoken-word, published copy and extensive social media tagging. At season end, the overall partnership will deliver millions of impressions and inherent brand endorsement in front of a passionate audience.   The 18-race 2025 MotoAmerica Motovation Supersport Championship begins April 4-6 at Barber Motorsports Park and concludes Sept 26-28 at New Jersey Motorsports Park. Last year’s Supersport series was a battle from start to finish between Strack Racing’s Mathew Scholtz and Warhorse HSBK Ducati Racing’s PJ Jacobsen, with Scholtz ultimately taking the crown. #motoamerica #motovation #motovationaccessories #motorcycles #supersport #motoamericasupersport