Kraftful

BREAKING: Kraftful has been acquired by Amplitude AI has unlocked an entirely new way for teams to perfect products with insights from every feedback channel and user behavior. Together with Amplitude, we’ll make that vision a reality. We're excited to integrate Kraftful’s AI-powered user feedback insights directly into Amplitude, empowering teams to build even better products. To our amazing customers: Check your inbox for an email from our CEO outlining next steps based on your Kraftful plan. Check out our blog for the story behind our new chapter with Amplitude: https://xmrrwallet.com/cmx.plnkd.in/g5zV5YTK

Just acquired and already hit our first major milestone! Celebrating with our new team of Ampliteers and Krafters 🥳 Soon you’ll see what users did and said—all in one place. Can't wait to get Kraftful AI analysis of user feedback to all Amplitude customers.

Last-minute Y Combinator application turned Amplitude acquisition 🚀 Yana Welinder sat down with the team at Product Hunt to talk about the evolution of Kraftful . Check it out: https://xmrrwallet.com/cmx.plnkd.in/egvN53X6

One of the key lessons I’ve learned from my experience in M&A is this: the faster you integrate the product, the more momentum you preserve from the acquisition. Speed matters. That’s why I’m thrilled to see our team moving quickly to bring Kraftful into the Amplitude platform. Now, for the first time, I can seamlessly connect voice-of-the-customer feedback with analytics—all in one tool. This means I can go from reading feedback to analyzing the customer’s actual experience in just a few clicks. Huge kudos to Yana Welinder and Pavan kumar Patibandla for driving this integration at such an impressive pace. 🚀 Excited about what this unlocks for our customers! https://xmrrwallet.com/cmx.plnkd.in/g7cvakyV

One of the most overlooked superpowers in early-stage startups? Relentlessly talking to users - then actually building what they ask for. That’s exactly what Yana Welinder did at Kraftful and it led to a product that resonated deeply with product teams - and now, to an acquisition by Amplitude 🙌 I had the pleasure of sitting down with Yana for Notion’s Founder Fridays, where we unpacked: - How to turn user feedback into your startup’s roadmap - How burnout - if ignored - can cost you your company - Why AI isn’t a feature - it’s a co-pilot for focus Huge congrats to Yana and the Kraftful team on this next chapter! It’s inspiring to see a founder stay true to their instincts, build lean, and still win big. 🎙️ Watch the full episode → https://xmrrwallet.com/cmx.plnkd.in/giApX2Kq Who should we invite next on the show? Drop a comment and tag a founder whose story needs to be heard. #FounderFridays #NotionforStartups

Before getting acquired by Amplitude, Kraftful grew to 60,000+ product builders in just 2 years. All through word of mouth and organic social. Product Hunt was a huge part of our GTM and Kraftful won 5 PH awards for our launches. So grateful to Rajiv and the rest of the PH team for all their work supporting startups and loved chatting with Jeff Benson about our acquisition.

Kraftful has been acquired by Amplitude: https://xmrrwallet.com/cmx.plnkd.in/gn4dHREx Our AI product will form a core new part of the Amplitude platform. Here’s how we got here... 6 years ago, we set out to help teams build products users love. Stepping off the Y Combinator demo day stage, our journey was filled with macro headwinds, setbacks, and pivots. It was a slog. But we learned so much. We finally landed on something truly special two years ago: helping product teams listen to users at scale. Over 50K product builders came to rely on Kraftful. We got named Most Innovative Company by Fast Company, featured on Masters of Scale, and got product awards. It was magical to see people from every type of tech company, retail brands, financial institutions, and beyond sign up every day because they heard great things from other products folks. Last quarter, we hit record ARR growth — 87%! Things really started taking off. But as a founder, you always want the greatest opportunity for your baby. Talking with Spenser, Curtis, Jeffrey, Francois, David, James, and other Ampliteers, I realized there’s a bigger opportunity together. AI has unlocked an entirely new way for teams to perfect products with insights from every feedback channel and user behavior. Together, we’ll make that vision a reality. And frankly, it had to be Amplitude. Back when we started Kraftful, we piped our early data into every analytics platform, hunting for the best insights. Amplitude stood out. Long before they IPO’d and emerged as the clear market leader (Nasdaq: AMPL), it was already obvious in their product, catching the eye of product legends Elena and John. Amplitude was simply built with the same care and taste that defined our own product journey at Kraftful. With this next chapter, I've been reflecting. The solo founder journey is not for the faint of heart. You're fundraising, building, selling, marketing, hiring, all at once. There's no cofounder to step in when you're tired or sick. Eventually, the biggest unlock is building an incredible team and I’m fortunate to have worked with the best team. Proud of what we built together and excited to continue at Amplitude. We also don’t talk enough about how family is involved in building a startup. When I shared the news with my son, his response was, “You can’t sell, I have so many great memories of Kraftful!” It makes sense, he was just two when we started. Never known life without Kraftful. His baby sister was born during our record growth month. I took a single day of mat leave before diving back into putting out fires. I’m so grateful for incredible support from Peter, my parents, sister, and the rest of my circle ❤️ Kudos to Thomas, Vinay, Tyler, Andrew, Elizabeth, Darah, Pavan, Larry, Trista, Megha, Manaan, Sandeep, William, Sean, Nicholas, John, Kelly, Rachel, Robyn, Brynn, Claire, Jess, Jack, Ryan, and other Ampliteers for the warm welcome. Here's to our next chapter!

Shipping fast is easy. Shipping what matters is the real challenge. In this week’s Startup Stack, we spoke with Yana Welinder, co-founder of Kraftful (just acquired by Amplitude), about how top founders turn user feedback into product direction. Her take: the best startups don’t just move quickly — they listen with intent. Three takeaways from Yana: - Feedback isn’t noise — it’s your early-stage superpower - Ask better questions, and your users will tell you what to build - Systematize insights to move fast and build right Read the full issue ↓

Read about the Amplitude acquisition of Kraftful. Wonderfully covered in Swedish by Margaretha Levander. https://xmrrwallet.com/cmx.plnkd.in/g6J8hgeR