Honor

Debbie Gross didn’t plan to leave a career in tech. But her journey to needing care for her dad changed everything. When her dad was diagnosed with dementia, Debbie’s life filled with questions and uncertainty. Her family struggled to navigate a system that didn’t guide them. Her mom was afraid. Debbie was burned out. And like so many others, they didn’t know home care was even an option. Then she found support. Professional caregivers made all the difference. They brought dignity and stability to her dad’s final years, and gave Debbie space to be a daughter again. She knew more families deserved that. Today, Debbie owns three Home Instead agencies and runs them on the Honor platform. She’s combining lived experience with powerful tools to make care safer, more proactive, and more personal. “When we use data to spot changes early, when we match the right Care Pro, when a family can see what’s happening in real time, it transforms the experience.” This is what happens when technology and compassion work together. For Debbie, this isn’t just business. It’s about shaping a future where every family has access to better care, and every Care Pro has the tools to succeed. #HonorCare #HomeInstead #HealthTech #Caregiving #Dementia #OurStory #OurWhy #OwnerStory

Way to go, Michelle! 👏 Grateful for your thoughtful leadership and the impact you're making across both Honor and Home Instead. 🏡🎉

Let’s take a moment to recognize some incredible people doing stellar work. Each month, our community nominates individuals who go above and beyond—showing us what leadership at Honor truly looks like. “Krystal Rodriguez shows up every day with a level of dedication and dependability that keeps our team running smoothly. Whether she's answering questions, jumping in on urgent requests, or simply being a steady presence, her contributions are deeply valued. Recently, she took on a project that required detailed execution—and she absolutely excelled. Her ability to quickly grasp the scope, anticipate needs, and follow through with excellence made a notable impact… On top of her hard work, Krystal brings something else essential to the Care Pro Human Resources team: energy. With her sharp wit and a lot of sass, she keeps us all on our toes, adds humor to the day, and brings much-needed levity even during the busiest of times. Krystal is the kind of teammate who makes others better simply by being who she is.” Krystal inspires us to “Always Push” — in this principle, leaders set a high bar for themselves and others. They know that mediocrity isn't an option; they set ambitious goals, always strive for better, and commit to delivering top-notch service and outcomes. Way to go, Krystal! You inspire us all. 🧡 #HonorRoll #HonorCare #AlwaysPush #LeadershipInAction #CareProSupport #MissionFirst

For the first time, we have national data that captures the experiences of both family and paid family caregivers. That’s a big deal, and it couldn’t come at a more critical time. 👇 We’re proud to share that Honor, alongside our global care brand, Home Instead, sponsored the 2025 Caregiving in the U.S. report, led by the National Alliance for Caregiving and AARP. This is the most comprehensive view we’ve ever had of caregiving in America, and it’s also a clear call to action. 🗺️ These insights give us a roadmap for building the future of care. ⤵ 👥 Family caregivers: 63 million strong, nearly 1 in 4 adults are providing more hours, more complex care than ever before.  🔎 Paid family caregivers: Now visible in national data. These are family members who receive compensation through Medicaid, VA, or other state programs. 🥪 29% of caregivers fall into the sandwich generation, simultaneously caring for children and adults. 📢 Health technology use has increased in the past five years, but lower-income and rural caregivers are still reporting limited access to resources overall. 👉 Read the full report here: https://xmrrwallet.com/cmx.pbit.ly/45lvMiI At Honor, our mission is to change the way the world cares for older adults. That means combining technology, data, and compassionate human connection to build something better. Home Instead is where that care comes to life—one visit, one family, one relationship at a time. 🏡 Let’s build a care system that works for today, and for generations to come. #HonorCare #HomeInstead #Caregiving #AARP #CaregiverSupport #Healthcare #CaregivingInAmerica  #FamilyCaregivers #CaregiverResearch

“Sam Canlas took on a brand-new initiative—implementing VA services on the Care Platform—and immediately made it her own. Faced with complex requirements and tight timelines, Sam jumped right in, taking full ownership and quickly becoming the go-to expert for the Implementation team. She was the critical link in two major client launches, attending every franchise meeting and refining our processes in real time to ensure each implementation met every requirement—and delivered with quality. Her sharp eye for detail and relentless problem-solving paid off with two highly successful outcomes. And it didn’t stop there. Sam’s efforts also resulted in a project plan that now paves the way for all future VA work, proving that she doesn’t just get the job done—she moves our business forward.” Sam inspires us to “Get Stuff Done” — in this principle, leaders don’t wait to be told what to do. They jump in, figure it out, and execute with urgency. They embrace accountability and deliver results that unlock what’s next for the business. Way to go, Sam! You’re a star. ✨ #HonorRoll #HonorCare #GetStuffDone #LeadershipInAction #MissionFirst

They’re raising kids. They’re caring for aging parents. And they’re quietly putting their own lives on hold. This is the Sandwich Generation—nearly 1 in 4 adults in the U.S. today (AARP). It’s not a short-term season. It’s a structural shift in how families live, work, and care. At Honor, we see this every day. And we’re building tools and systems that lighten the load. ✅ Technology that matches families with the right Care Pro—quickly and accurately ✅ Systems that help spot small health issues before they become big ones ✅ Support that gives families peace of mind, and Care Pros the consistency they deserve We’re not just building better home care. We’re building a better future for the Sandwich Generation—one where caregiving doesn’t mean sacrificing everything else. Learn more about what we’re building at honorcare.com. #HonorCare #SandwichGeneration #Caregiving #FutureOfWork #TechForGood #AgingInPlace #AI #Healthcare

When everything feels urgent, how do you decide what really matters? For Nicole O'Connor Anderson, our VP of Field Operations at Honor, the answer is simple—but powerful: “What is the impact of these competing priorities on the business?” It’s one way we live our Leadership Principle: Get Stuff Done. Because getting things done isn’t just about checking boxes. It’s about focusing on what actually drives results—for our Care Pros, our clients, and our team. At Honor, our Leadership Principles guide how we show up, especially when the path forward isn’t clear. 👉 Learn more about our culture and the principles that shape it: https://xmrrwallet.com/cmx.pbit.ly/43Cx87T #HonorCare #Leadership #HealthTech #PeopleFirst #MissionDriven #GetStuffDone

Want to reduce dropped balls and misalignment? Ask this one question: “When do you need this by?” Nicole Anderson, Honor’s VP of Field Ops, uses this simple ask to set clear expectations, adjust priorities, or bring in help early—before things get off track. Even when something isn’t her top priority, she still sends a quick message like: “I see this. I’ll carve out time in two days to dig in. Let me know if that timeline causes any issues.” It shows ownership, respect, and urgency—without overpromising. This is how Nicole builds trust. And it’s how she leads with three of our core principles: 1. GSD (Get Stuff Done) 2. Build Trust 3. Mission First Clear, kind communication is what powers great execution—and great teams. How do you keep work flowing when priorities shift? Drop your go-to tactic below 👇 #HonorCare #BuildTrust #GSD #LeadershipInAction #MissionFirst

It’s time to treat caregiving as essential infrastructure. 👇 In Forbes, our CEO Seth Sternberg breaks down why the $1.57 trillion caregiving crisis can’t be ignored—and what it’ll take to fix it. 📉 Reshaping the workforce 📈 Redefining the economy 🏡 Reimagining aging itself Thank you Forbes and Glenn Llopis for spotlighting this urgent mission. 🔗 Read the story: https://xmrrwallet.com/cmx.pbit.ly/44xgWoX #HonorTech #CaregivingCrisis #FutureOfWork #AgingInPlace #TechForGood