HOKA

Introducing: Mafate 5 The Mafate 5 delivers unparalleled durability and protection for the most grueling trail runs. Engineered for ultra-marathoners, this trail powerhouse is designed to provide steadfast support and lasting comfort on rugged terrain. Featuring dual-density foams that absorb uneven trails, a reinforced Metarocker for stability, and Vibram Group Megagrip® with Traction Lugs for superior grip, the Mafate 5 ensures you’re ready for the long haul. With the added innovation of gaiter compatibility, it offers next-level protection against the elements, making it the ultimate choice for trail runners who push beyond limits. Explore the updates to this trail favorite now: bit.ly/HOKAMafate #TrailRunning #Mafate5

Movement pushes us forward, but it’s the power of community that lifts us. Together We Fly Higher! #FlyHumanFly #HOKA

Rocket X 3 is here 🚀 Built for achieving your personal best, the Rocket X 3 delivers a carbon-fiber super shoe that doesn’t skimp on support. Maintaining the same responsive, high-performance foam as its predecessor, we’ve updated our pace-pushing carbon fiber plate with new winglets and employed a sticky rubber outsole to inspire confidence in variable conditions. Enlisting a single-layer engineered mesh upper for enhanced breathability and stitch-and-turn collar to help mitigate blisters, we’ve removed the gusset for easier entry. Available now: https://xmrrwallet.com/cmx.pbit.ly/HOKARaceDay.

Meet the Mafate X 👟 Calling all trail racing fiends, gravel grinders, and 100-milers. 📣 There’s a new trail titan in town! Built for the long haul, the Mafate X delivers plush cushioning, a @vibram Megagrip outsole, and a pop of propulsion thanks to our forked carbon fiber plate. bit.ly/HOKAMafate #FlyHumanFly #HOKA #MafateX

Last summer, Tara Warren completed the Rocky Mountain Slam, a challenge that includes racing four of the toughest 100-mile trail races in four months: Bighorn, Hardrock, Wasatch and Bear. When Tara crossed the final finish line at the Bear 100 in Logan, Utah, she became the eighth woman to ever do so, and the first woman to accomplish the feat since 2016 - the same year her mother died of ALS. For Tara, completing the Slam also meant honoring her mother by fundraising for The ALS Association. In our latest #HumansofHOKA film, Tara shares her running journey, the process of completing the Slam and how her mother continues to inspire her every step of the way. 🎥✨ Watch the full film by Camp4 Collective: https://xmrrwallet.com/cmx.plnkd.in/gJ4SsMmf

Meet the Clifton 10 🎉 A trusted trainer for daily miles, the Clifton has been the keystone of our cushioned styles for 10 years and counting. This next-generation update delivers a revitalized underfoot experience with an additional 3mm in heel-to-toe drop. Delivering the same ultralight cushioning that made the Clifton a fan favorite, we’ve fine-tuned the fit and added a breathable jacquard upper with double-lace lock to mitigate tongue migration. Explore now: bit.ly/HOKAClifton #FlyHumanFly #HOKA #Clifton10  

Humans of HOKA: Ahmed Muhumed ✨ "That responsibility for me is to ensure while I have this opportunity, while I can give back, I should give back, so in 10-15 years' time, when my running career is over, I can say I did not only make it for myself, I tried to have as much impact as I could along the way." - Ahmed Muhumed In our latest film, HOKA athlete Ahmed Muhumed takes us on a journey through his childhood, his running motivations, and–most recently–hosting a youth running event in the Somali Region of Ethiopia where he grew up. Watch the full film: bit.ly/HoHAhmedMuhumed Read more on the blog: bit.ly/HoHAhmed Photography by John Larracas Film production by ODYSY Media #FlyHumanFly #HumansofHOKA #HOKA

Introducing: Cielo X1 2.0 💥 Tuned for higher tempo pickups, the Cielo X1 2.0 is engineered with an aggressive forefront rocker and a dual-density PEBA midsole with a snappy carbon fiber plate. Employed with dynamic cutouts for weight savings and a sticky rubber outsole for improved traction when chasing those PRS, the Cielo X1 2.0 is a propulsive ride for pure speed. Explore the all-new Cielo X1 2.0 for your next race day: bit.ly/HOKARaceDay. #FlyHumanFly #HOKA #CieloX1

Everybody Bondi — Soft and bouncy with superior cushioning, the Bondi 9 provides a distinctly different ride. One of the hardest working shoes in the HOKA lineup, the Bondi 9 delivers peak plushness for everyday miles. Overhauled from top to bottom, we’ve increased the stack height and added a new premium foam midsole to deliver that soft, resilient ride that’s become synonymous with the Bondi. Elevated with a 3D molded collar and structured knit upper with zonal breathability, this ultra-cushioned cult favorite has been finished with Durabrasion rubber to combat high wear zones. Get yours today: https://xmrrwallet.com/cmx.pbit.ly/HOKARoad 

Ultra athlete Amy Winters is primarily motivated by three things: helping others, spending time with her family, and accomplishing the impossible. Sports have been a guiding force in her life, leading her to take on some of the most challenging races around the world. This past summer, Amy stood on the starting line of UTMB® Mont-Blanc, the iconic 100-mile race around Mont-Blanc in Chamonix, France. 🏔️Watch her awe-inspiring journey as she continues to redefine what is possible for herself and those following her lead. Full video available now: bit.ly/AmyWintersHoH. #FlyHumanFly #HumansofHOKA #UTMBWorldSeries #UTMBWorld