Goldcast

It's as easy as pushing a button. I don't know how a lot of things work, but I do know Goldcast's AI Unboxing video series shows me exactly HOW their AI works. And that matters. Most companies hide behind "AI-powered" buzzwords. Goldcast actually pulls back the curtain. These quick videos walk you through: → How their AI works under the hood → What LLMs they use → How they generate video clips and blog content → How they ensure data security and privacy Look, if AI is handling your events and content, you should know what's happening with your data. Period. This is transparency done right. #partnerpost

You know if something is good based on how it makes you feel. Whether it's content, a video, a tv show, or a brownie. Sure, good and bad are subjective. But in the case of creating good (i.e., engaging, quality, worth-consuming) content, sometimes you just KNOW. But for the first half of my career, I was surrounded by marketers who weren't concerned with "good." They were focused on volume, misguided KPIs, and following a checklist on autopilot. There were good reasons for this. But now, "good" is tablestakes. If your content doesn't make people feel something — if it's not clear, helpful, entertaining, or worth a damn — it won't work. That's why I care so much about the how behind content creation. The tools, the workflows, the platforms, they all matter. When they're done right, they let creators focus on the good part. That's why I chose to partner with Goldcast. I believe in the problem it solves, and how it helps teams build content that's worth consuming. If you're creating events or video content and trying to get more out of it, this is for you. What does “good content” mean to you, and how do you know when you’ve hit it? #GoldcastPartner

ICYMI: We're hiring a Director of Events and Field Marketing! Not to brag, but events are kind of our thing. So this role is critical for us. What you'll do: 📌 Own our comprehensive event marketing strategy—from sponsored conferences to executive dinners 📌 Drive pipeline and revenue through strategic event experiences 📌 Balance conference program management with bespoke field events 📌 Travel 30-40% to deliver exceptional experiences that accelerate deals If you want to work with Kelly Cheng and the incredible marketing team at Goldcast, now is your chance! Apply now: https://xmrrwallet.com/cmx.plnkd.in/ezQdTD8y

100 seats are available for our next FREE event. But first: Content still remain the biggest waste at events. How can you strategically use content for marketing and engagement? So here it is: 20 tactics to (re)use content at events We have no time to waste, so we are not gathering to discuss some high-level, philosophical approach to using content at events today. I’ll be joined by Palash Soni, CEO of Goldcast If you register, you will receive five frameworks to use and reuse content at events. When: August 7 - 9:30am PST - 12:30pm EST Where: Online and LIVE only Cost: FREE How to register: Comment and like this post, and I’ll share the link

I’m hiring a Director of Events and Field Marketing at Goldcast! 🚀 This is going to be a very critical & strategic role for us. We've got a lot of exciting things coming up in the pipeline, and this person will get to work closely with our sales team, our demand gen team, as well as our awesome event agency (Planwell). What you'll do: 📌 Own our comprehensive event marketing strategy—from sponsored conferences to executive dinners  📌 Drive pipeline and revenue through strategic event experiences  📌 Balance conference program management with bespoke field events 📌 Travel 30-40% to deliver exceptional experiences that accelerate deals If you're interested or know somebody, please share the listing or fill out the application. Link is in the comments!

Webinars are not dead. One event just drove $2.2M in pipeline for us. Our Summer Camp event has created 54 new opportunities. So I'm breaking down our playbook for you. AKA... How we use Goldcast to run webinars One of our top converting sources of net new pipe If you missed my last 3 posts on this TLDR of our Webinar playbook: The 3 critical moments of intent you need to capture: 1. Registration moment: When someone signs up 2. Attendance moment: When they actually show up 3. Post event moment: When they're primed from the event Today I'm breaking down the final step: Step 3) How we turn post event momentum into pipeline It's all about speed to value ⚡️ We used to have this process where we would follow up over like two days from the event. Now we are doing immediate 1 hour follow-up. Here's our exact process: The way we have done it for Summer Camp is that we'll do it after like every day, so there were like two, three hours of content every day, and then the moment the day one ends, within 12, 15 minutes, our team will post our own Salesforce dashboard. The dashboard shows all the context of who attended, who didn't attend, what did they do. Our team will go and quickly look at stuff, personalized emails, and send it to people with something. If they are someone who has engaged deeply with the content, ex: if they have done some poll answer, asked a question, you can look at the question and try to guess intent, and the fit of the persona. If they're from an enterprise or a mid market company that is very video first, or if it's a prospect that we have been trying to get to, there are a lot of these subjective criteria that the AE would apply. We have an integration from Goldcast to Salesforce That automatically provides a gift card value based on the state of the potential opportunity so the AE can send the prospect an email right away with a gift card to book a demo. If not, then we just send them an email with a follow up saying, "hey, thanks for attending. This is the on demand content. Here are some clips that you like, etc" We have five midmarket & enterprise opportunities active from this playbook alone so remember to strike while the iron is hot with your follow up. You want to reach out to people the MOMENT you are still relevant and they are primed to hear from you. P.S. Curious how this could work for you? DM me and our team will show you our exact sequences 

This webinar CTA helped Responsive build a 300+ registrant base 🤯 Most webinar hosts use CTA buttons for standard prompts like “Learn More” or “Contact Us." But the creative minds at Responsive figured something out: those clickable buttons can actually become the most engaging part of the webinar experience. In less than an hour, you too can transform your webinar CTA buttons into powerful audience engagement tools that build community and drive revenue. Here's how 👇

We hosted a virtual event last month and our BDR team booked 12 meetings right from the virtual event. This isn't even counting our post-event follow-up. Since October of last year we made the transition of moving the BDR team under marketing and it's been really eye-opening for me personally. Outbound is tough. Email follow-up has tons of challenges. LinkedIn messaging has just been mostly spam for me lately... which sucks. But last month, we unlocked a way to book meetings DURING our events instead of relying entirely on post-event strategy. Speed to lead FTW! Here's how we did it: We used the Goldcast <> Slack and Salesforce integration to notify our BDRs when their lead attends the event live in real time. BDRs get notified through Slack and can click in and jump right into the event. BDRs message their prospects 1:1 through the platform's networking function. They reach them in real time at the event, talk to them about the content and experience they're having with our platform, and book a meeting right then and there. For any demand gen marketer that's fully relying on your post-event strategy - that doesn't have to be the only way to drive pipeline. You can maximize the during-event time to book meetings while you have your prospects' attention. Throw them a little gift and book a meeting with them right then and there. 🙌 Kudos to our BDR squad Qian Davenport Ben Moyer Abbi K. Beckwith Angela Koumas and Jack Renihan!

"Content Lab videos drive prospects to watch full webinars" Danielle W. at PSPDFKit is now Nutrient SDK 👀 Curious how? PSPDFKIt run webinars using Goldcast then Content Lab automatically pulls out key moments from these webinars and turns them into short clips. But instead of these clips being complete thoughts, they're teasers that make prospects want to see more. These clips can be used in multiple ways 1) Embedded into your blog posts for SEO/GEO lift 2) Create branded short videos for social 3) Micro playlists for YouTube P.S. We've grown our YouTube subscribers from less than 1k to 9200+ in our first two quarters using Content Lab to automate 90% of the work to tee up this playlist content for your audience Appreciate your partnership Danielle!

You know the drill: What gets measured gets managed. Ashley Faus has some solid principles for tracking metrics. 1. Trust or Affinity - Track leading and lagging indicators 2. Tailor Your Metrics - Match the intent, format, or channel 3. Time Horizons - Don't forget about trends, seasonality, and granularity And she breaks down metrics by each specific goal throughout the customer lifecycle: 𝗧𝗿𝘂𝘀𝘁 𝗼𝗿 𝗔𝗳𝗳𝗶𝗻𝗶𝘁𝘆 + Shares + Views or impressions + References and backlinks 𝗟𝗲𝗮𝗿𝗻 + Monthly organic entrances + Newsletter subscriptions + Follower growth 𝗕𝘂𝘆 + Meetings booked + Account sign-ups + Upgrades 𝗨𝘀𝗲 + Demo views + Office hours show rate + NPS (net promoter score) 𝗛𝗲𝗹𝗽 𝗼𝗿 𝗥𝗲𝗺𝗲𝗱𝗶𝗮𝘁𝗶𝗼𝗻 + Entrances to community forums + Reduced support ticket quantity + CSAT (customer satisfaction) Which success metrics do you care about most right now? P.S. Ashley shared this wisdom during Summer Camp. If you missed it, no worries. It's still available on-demand 😎