Goldcast’s Post

Transcript

Have you ever tried to bake something without using a recipe? You just start tossing things into a bowl and you just hope that it ends up edible. That's what many beauty brands are doing with their content strategy. There's no strategy, no foresight, and just a whole lot of pressure to create. They're chasing clicks and outcomes and equals and volume, and really they're just checking boxes off the list, but no one's actually thinking about why you're making the thing in the first place. Now this, this is kind of what Godcast is like. You're not baking without a recipe. In a not starting her scratch either. You're not staring at an empty bowl or kitchen, just wondering where to begin. Or in our case, a blank page. I hit a fourth, a cup of oil. I was using a half a cup. I'm not paying attention at all. You still have to do the work. But they're giving you all the tools to work with. You prep your kitchen, you've got all your ingredients. In your coordinate space that's made for it, like the recording studio, nothing is duct taped together, nothing is an afterthought, and there's no stress about what do we do now after you hit report. Then you edit in the content lab. Were you can trim the fat, highlight the good stuff and shape it into snackable assets for e-mail, social ads, landing pages, et cetera. And then when it's done. You wouldn't just hand it to one person and call it a day. You spice it up, you played it, and you distribute it everywhere where it makes sense. If you want content that connects, converts and compounds, you need a platform that will help you serve it upright. And taste better the next day. Just give me 60 seconds of your time, the new Steven Bartlett. I can't walk backward in an unknown place I guess. Have you ever tried to bake a recipe? Am I recording? No strategy, no pressure and just a whole depression. This is kind of what one voice come up. I think that calls for more wide. The more I drink the. Sillier, I get. Ohh, let's see Weinberg's. Excuse me? Umm, you know I made a mess. A mess ups happen in the kitchen and in real life and in content.