Attain

The search engine has long been the heartbeat of digital strategy — but what happens when it disappears? As users turn to AI agents instead of Google, “Google Zero” is forcing publishers, marketers, and brands to reimagine how they drive discovery, traffic, and conversions. Get the full breakdown here: https://xmrrwallet.com/cmx.phubs.ly/Q03BNDv30

🚀 Introducing One Click Audiences: From Insight to Activation in Seconds Audience building is no longer a process. It’s a growth lever. With OutcomeHQ, Attain is reimagining the media playbook: smarter planning, instant activation, and in-flight optimization—all powered by real purchase data. One of the most powerful new features? One Click Audiences. When audiences start with real transaction data, performance isn’t a guess—it’s built in. • Build audiences from real purchase behavior, not just surveys or assumptions • Instantly push segments to any preferred destination or DSP with a single click • Continuously measure and optimize in-flight using deterministic sales data "The ability to instantly convert consumer insights into purchase-based audiences—and track the actual sales behavior of those audiences—is profoundly useful for marketers focused on buy-rate and household penetration goals," said Vlad Strelsov, Head of Revenue at Attain. What makes all of this possible? Interoperability, as explained by our VP of Strategy, Jeff Zifrony here: https://xmrrwallet.com/cmx.phubs.ly/Q03Bx_sm0

Proud to share that Attain, in partnership with Kargo and SmartCommerce, has been recognized in ADWEEK’s 2025 Media Plan of the Year Awards — Best Use of Insights. Our winning campaign with Mondelēz International’s Nabisco brand proved real-world sales lift from a Connected TV (CTV) campaign — powered by: 📺 Kargo's high-impact CTV creative 🛒 SmartCommerce's frictionless Click2Cart technology 📈 Attain’s real-time, verified purchase data Together, we set a new standard for outcomes-based marketing on CTV — delivering measurable results that go far beyond impressions. 🔗 Read the full story here: https://xmrrwallet.com/cmx.phubs.ly/Q03BkftD0

Campaigns aren’t linear anymore — and measurement can’t be either. Agentic AI, API connectors, and live data feeds mean brands don’t just get insights. They get action. In real time. While it still matters. The tech is moving fast — is your strategy keeping up? https://xmrrwallet.com/cmx.phubs.ly/Q03zNzqX0

We’re thrilled to announce that Attain has been named a finalist in the Digiday Technology Awards under the category of Best Measurement Solution! The recognized work — “From Data to Dollars: Attain Delivers for Pilot Flying J” — celebrates the efforts of our client, Tombras, and their work with Pilot Flying J. It highlights the real impact of data-driven insights and demonstrates how our innovative measurement solutions help brands unlock tangible value from their marketing efforts. A huge thank you to Tombras for their partnership, and to Digiday for this recognition.🏆🚀 #DigidayAwards #AttainImpact #MarketingMeasurement #DigitalInnovation

OutcomeHQ was built to close the gap between insight and execution. As Jeff Zifrony, VP of Strategy at Attain, puts it: “In the past, you build an insight, put it in a deck, make an audience recommendation... that could take weeks. We’ve shrunk it down to seconds.” Here’s how the platform is helping marketers move faster — and smarter: https://xmrrwallet.com/cmx.phubs.ly/Q03znvm40

Last week, we had the privilege of joining an incredible group of forward-thinkers at the inaugural CTRL+Create, hosted by our partners at Rembrand. Over 200 leaders across brand, agency, and tech gathered to explore how AI, creativity, and commerce are shaping the future of advertising. A standout moment? Our President & COO, Ben Kartzman, took the stage alongside visionary leaders including Caroline Giegerich (Vice President, AI & Advertising Innovation, IAB), David Eisenberg (Chief Strategy Officer, LiveRamp), and Kerry Benson (SVP, Creative Strategy, Kantar) for the panel: “Creative + AI + Commerce: The Winning Formula for Sales Lift & Smarter Placements” The conversation highlighted how Virtual Product Placement (VPP) and Virtual Product Ads (VPA) are transforming advertising—using AI to deliver measurable, high-performing results. With smarter sponsorships and seamless creative integration, scaling creativity is clearly the future. We're proud to partner with Rembrand as they unveil cutting-edge tools like their agentic interface, opening up new ways to drive attention, relevance, and real outcomes for brands. The message is clear: Creative tech isn’t coming—it’s here. And it works. #CTRLCreate #AdvertisingInnovation #CreativeTech #AIAdvertising #AttainImpact #CommerceAtScale #VPP #VPA #SalesLift #MarketingInnovation

Shoutout to the best! Michael Treon

We’ve spent the last few months rolling out the latest evolution of OutcomeHQ—and the early traction has been incredibly validating. As Michael Treon, Head of CTV & Video Strategy at PMG, put it: “Attain’s insights platform has been instrumental in helping us identify, quantify and activate high-value consumer segments… We were impressed by the accuracy of the data and the speed at which we could derive insights, even from complex, custom datasets.” This is exactly what we built OutcomeHQ to deliver: • Precision targeting • Real-time, customizable insights • Smarter planning based on actual purchase behavior Powered by $700B+ in verified spend and 10M+ shoppers— it’s a faster, smarter way to drive outcomes. Learn more here: https://xmrrwallet.com/cmx.phubs.ly/Q03yps_K0 #Attain #OutcomeHQ #CustomerTestimonial #MarketingData #RealTimeInsights #MediaOptimization #ConsumerIntelligence

Remember when streaming freed us from scheduled TV? Well… it’s back on the calendar. From live sports to real-time comedy roasts, streamers are embracing appointment viewing — and brands are loving it. Why? Because live means captive audiences, and now, measurable impact. Here’s why CTV is feeling more like traditional TV (on purpose): https://xmrrwallet.com/cmx.phubs.ly/Q03yg_Bw0