Amp

Old World Industries was looking to launch a fresh and authentic campaign for BlueDEF, the #1 diesel exhaust fluid brand in America. So, we partnered with them to develop a spot that follows a real-life couple from sunup to sundown, highlighting how BlueDEF products keep their diesel truck running strong. So they can pursue their work, passions and everything in between—without ever slowing down. Proud to bring this one to life. Check out the full :30 below. 👇

Leading with curiosity and empathy will take you far in this business, a piece of advice Lisa Hurst, Chief Client Officer, shared in her interview with 5 Minutes With at LBBonline - Little Black Book. Dive into how Lisa has shaped and developed her career over the years, along with the insights she has gathered. Read more here 👇

We’re proud to share that our parent company, Advantage Solutions, Inc., was ranked the 9th largest agency company in North America and the 18th largest worldwide by Ad Age. This recognition reflects the work we’re doing every day to push boundaries and deliver results.  As Christi Geary, Head and GM at Advantage Marketing Partners, says, “We’re staying sharp, meeting today’s needs while anticipating what’s next.” Read more here 👇

Our very own Executive Creative Director, James Hough, was featured in Roastbrief and shared his thoughts on the viral " Incredible Beast" campaign, which featured Nick Offerman's dirt monologue. Read more here 👇

Check out our blog written by Michael Quagliana, our Group Director of Paid Search. He explains why paid search is here to stay and how marketers who embrace AI tools will stay ahead. Read the full article here 👇

Christi Geary, our Head/GM, at Advantage Marketing Partners, sat down with Luz Corona, MPS of Campaign US, to discuss brand building that combines technological efficiency with human insights for maximum impact. 🎙️ Listen here: https://xmrrwallet.com/cmx.plnkd.in/eB_Cg6zr

We’re proud to see our own Christi Geary featured in the latest Shopperations Research & Technology blog. In her words: “There’s no longer business as usual. Speed and intentionality win.” A timely reminder of the mindset driving meaningful change in our industry. Thank you to Olga Yurovski for spotlighting AMP and our sister agency Advantage Unified Commerce! Read the full piece below 👇

The future of commerce is all about unification.   According to Christi Geary, Head/GM of Advantage Marketing Partners, winning brands prioritize a seamless commerce practice that unifies – sales and marketing, shopper and consumer, and especially tech and humanity.   Last week, Christi sat down with Doug Grumet, SVP Media, Intelligence & Innovation of sister agency Amp and Bryce Maj of GENESISX to uncover how we unify at the speed of retail and leverage the right tech – and people – to get the job done.

The future of AI is moving beyond personalization as we know it.   According to Doug Grumet, SVP of Media, Intelligence & Innovation, AI is evolving to become less reactive, more predictive, and far easier to scale with dynamic automation.   Last week, Doug joined forces with our sister agency Advantage Unified Commerce and sat down with Christi Geary, Head/GM of Advantage Marketing, and Bryce Maj of GenesisX to explore how AI is reshaping the way we work—from strategy to execution.

We're thrilled to announce that our Live Lush campaign for Popilush LLC has been honored at the LIT Advertising Awards with:  🏆Platinum – Integrated Marketing Campaign 🏆 Gold – Brand Transformation / Repositioning This campaign marked a pivotal shift for Popilush, transitioning from a functional shapewear label to an aspirational lifestyle brand. Through a comprehensive brand refresh and a bold integrated campaign, Live Lush reframed shapewear as a source of joy, confidence, and personal power. Congratulations to our dedicated team and partners who made this transformation possible.