dentsu

dentsu · 2025-07-31T09:40:05.138Z

"Being boring is expensive..." We’re officially in the algorithmic era, and today, playing it safe might be the riskiest move a brand can make. In this episode of The Short Story Is, recorded at Cannes Lions, we're joined by brilliant voices from Meta and dentsu to explore how the creator economy is reshaping marketing. Featuring: Shenda Loughnane, Global Brand President, dentsu X Katie Ewer, Global Strategy Lead for Creators, Meta Caitlin Ryan, Creative Partner, Dentsu Creative UK Hosted by Irina Sergeeva. Together, we explore the shift from people-first to creator-first, the power of earning (not interrupting) attention, and why long-term creator partnerships are key to brand relevance today. 🎧 Listen now: https://xmrrwallet.com/cmx.plnkd.in/gmY_9KtQ 📺 Watch now: https://xmrrwallet.com/cmx.plnkd.in/gxy6JnEA

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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

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dentsuさんが再投稿しました
Merkle España

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¡Vuelve XUXU #UXhub! 🔎 En Merkle España buscamos personas curiosas, apasionadas y colaborativas para participar en la II edición de este reto por equipos en el que improvisaremos la creación de un producto. Un evento de diseño centrado en la experiencia de usuario en #Asturias, ¡no te lo pierdas! 🗓 ¿Cuándo? 27 de septiembre 📍 ¿Dónde? Talud de la Ería · Oviedo Solo hay 25 plazas. Si tienes más de 18 años y ganas de aportar ideas, inscríbete en: www.xuxubymerkle.com. Con la colaboración de Oviedo Emprende y Ayuntamiento de Oviedo.

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dentsu

1,593,966人のフォロワー
1日前
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In the age of endless content and infinite scroll, algorithms are making more choices than people – about what we see, engage with and ultimately buy. So how can brands stay relevant when sameness dominates the feed? In our latest episode of The Short Story Is, Shenda Loughnane, Global Brand President at dentsu X, breaks down why understanding algorithmic availability is now essential for marketers. It’s no longer just about awareness or visibility – it’s about understanding how content gets surfaced, shared, and shaped by platforms and communities. 📍Recorded live at Cannes Lions with dentsu + Meta 📺 Watch now: https://xmrrwallet.com/cmx.plnkd.in/e-N7qUTB 🎧 Listen now: https://xmrrwallet.com/cmx.plnkd.in/ehvsWyFJ

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dentsuさんが再投稿しました
dentsu

1,593,966人のフォロワー
2日前
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San Diego Comic-Con International has long been a space where stories, fandoms and identities collide, but in 2025, it offered something more: a window into how culture is shifting, and what that means for brands. This year’s event wasn’t just about panels and premieres. It was about the ways audiences are reclaiming storytelling, reshaping commerce, and rethinking creativity – often faster than the industries that serve them. In our latest rewind report, FAN-FUELLED IMPACT, we unpack what we saw across the halls and beyond. From anime’s global ascent to the evolving role of creators and the emotional charge behind mystery merch drops. Most importantly, we explore what brands can do next! → Read the full dentsu Comic-Con Rewind report: https://xmrrwallet.com/cmx.plnkd.in/eQaD8ue8
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dentsu

1,593,966人のフォロワー
2日前
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San Diego Comic-Con International has long been a space where stories, fandoms and identities collide, but in 2025, it offered something more: a window into how culture is shifting, and what that means for brands. This year’s event wasn’t just about panels and premieres. It was about the ways audiences are reclaiming storytelling, reshaping commerce, and rethinking creativity – often faster than the industries that serve them. In our latest rewind report, FAN-FUELLED IMPACT, we unpack what we saw across the halls and beyond. From anime’s global ascent to the evolving role of creators and the emotional charge behind mystery merch drops. Most importantly, we explore what brands can do next! → Read the full dentsu Comic-Con Rewind report: https://xmrrwallet.com/cmx.plnkd.in/eQaD8ue8
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dentsuさんが再投稿しました
Tag

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From big ideas to real impact — this is what we’re here for. New look. Sharper purpose. Content that connects, adapts, and performs. Introducing the new Tag. Designed to make it land. #MakeItLand

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dentsu

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So proud to celebrate our continued partnership with Microsoft, finding new ways of innovating to impact across the media value. Thanks to Cara Lewis, Brendan Alberts and John Fraze from dentsu for taking the lead, and of course Paul Longo for being our true innovation partner! Find out more below. #innovatingtoimpact #dentsu #microsoft

Microsoft Advertising

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Improved efficiency without sacrificing quality? Yes, please! 💡 We recently teamed up with global agency dentsu to share how they’re driving better customer outcomes with generative AI. As an industry leader, they use Microsoft Copilot in the Microsoft Advertising Platform to streamline their creative process and deliver sharper results. Watch to see how dentsu puts AI to work in real-time, and discover actionable insights you can apply to make your own marketing strategy more creatively efficient.

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dentsuさんが再投稿しました
dentsu

1,593,966人のフォロワー
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"Being boring is expensive..." We’re officially in the algorithmic era, and today, playing it safe might be the riskiest move a brand can make. In this episode of The Short Story Is, recorded at Cannes Lions, we're joined by brilliant voices from Meta and dentsu to explore how the creator economy is reshaping marketing. Featuring: Shenda Loughnane, Global Brand President, dentsu X Katie Ewer, Global Strategy Lead for Creators, Meta Caitlin Ryan, Creative Partner, Dentsu Creative UK Hosted by Irina Sergeeva. Together, we explore the shift from people-first to creator-first, the power of earning (not interrupting) attention, and why long-term creator partnerships are key to brand relevance today. 🎧 Listen now: https://xmrrwallet.com/cmx.plnkd.in/gmY_9KtQ 📺 Watch now: https://xmrrwallet.com/cmx.plnkd.in/gxy6JnEA

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dentsu

1,593,966人のフォロワー
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Roki Ferrer, Head of Data, dentsu Philippines, urges brands to think of gaming campaigns as ecosystems where the journey is as important as the engagement itself. For this, brands must build affinity to secure their licence to play in the gaming community. Read his thoughts on Campaign Asia: https://xmrrwallet.com/cmx.plnkd.in/eBN7Y9mY 🎮Connect with us to build gaming experiences that delight: hello.sea@dentsu.com #DentsuSEA #dentsuPhilippines
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dentsu

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July has been packed full of bold and creative campaigns, new wins and partnerships and the exciting launch of our newest Dentsu Lab in India. Take a look at some our highlights from July! #DentsuHits

Dentsu Hits: July

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dentsu

1,593,966人のフォロワー
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この投稿について報告する
"Being boring is expensive..." We’re officially in the algorithmic era, and today, playing it safe might be the riskiest move a brand can make. In this episode of The Short Story Is, recorded at Cannes Lions, we're joined by brilliant voices from Meta and dentsu to explore how the creator economy is reshaping marketing. Featuring: Shenda Loughnane, Global Brand President, dentsu X Katie Ewer, Global Strategy Lead for Creators, Meta Caitlin Ryan, Creative Partner, Dentsu Creative UK Hosted by Irina Sergeeva. Together, we explore the shift from people-first to creator-first, the power of earning (not interrupting) attention, and why long-term creator partnerships are key to brand relevance today. 🎧 Listen now: https://xmrrwallet.com/cmx.plnkd.in/gmY_9KtQ 📺 Watch now: https://xmrrwallet.com/cmx.plnkd.in/gxy6JnEA

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