dentsu SSA reposted this
In a digital world ruled by algorithms, African brands are choosing a different path. One built on culture, purpose, and authentic connection. In this piece, Azmina Khan Experience Lead at dentsu X South Africa, explores how brands across the continent are leveraging community, creativity, and real value to drive sustainable growth, beyond traditional marketing rules. From rethinking scale and venture capital models to building powerful partnerships and platforms, Africa is setting the pace for a new growth narrative. Read more: https://xmrrwallet.com/cmx.pbit.ly/4mvHw8j #dentsuSA #dentsuSSA #innovatingtoimpact #Africanbrands #beyondthealgorithm