Lefty

Menswear is entering a new chapter—defined by bold contrasts, fresh creative leadership, and renewed cultural relevance. This SS26 season, designers struck a balance between theatrical spectacle and quiet sophistication, from statement-making shows in Paris to refined tailoring in Milan. With a revamped schedule, rising consumer interest, and a wave of contemporary male icons, the landscape is shifting with confidence and creativity. To better understand the forces driving this transformation, Lefty partnered with KARLA OTTO to analyze the top-performing brands and influencers of the season. By combining real-time data with cultural context, we uncovered the strategies that truly moved the needle—both online and on the feed. Here are the key takeaways your brand can draw from this season’s standout moments—insights designed to inform smarter, more culturally resonant fashion marketing. 
#ss26 #pfw #mfw #dior #louisvuitton #saintlaurent #prada #jacquemus  #findinfluencers  #influencermarketing #lefty #influencerdatabase #influencermarketingplatform

🚨 Affiliation 2.0 is HERE! 🚨 We’ve revamped our #Affiliation feature from the ground up — now it’s faster, easier, and way more intuitive. Here’s what’s new: 🔁 Simplified Workflow: Just choose your goal (clicks only or clicks + conversions), and Lefty guides you step-by-step. 💸 Integrated Commission & Attribution Rules: No more switching tabs! Set commissions and attribution rules directly while creating your affiliate links. ✨ New: Conversion Event: A simplified way to implement pixels & track conversions — smarter, cleaner tracking. 📊 Track & Pay Commissions: Easily manage payouts, see what’s due, and view payment history. 🏷️ Boost Engagement with Promo Codes: Empower your influencers with promo codes to drive stronger performance. Check out more in our Help Center! #lefty #productnews #affiliation #affiliationmarketing #influencermarketing #findinfluencers #influencermarketing #lefty #influencermarketingplatform #influencerdatabase

How to Turn a Weekend in the Hamptons Into $7.9M? Ask REVOLVE ♨️ For three weekends straight, REVOLVE gathered top influencers at the Hamptons for sun-drenched days, all-out nights, and next-level looks. From parties at The Surf Lodge to head-to-toe styling in the latest drops, every detail was made to be shared — and it paid off. This is how you own the season. #REVOLVEsummer #InfluencerMarketing #revolve #revolvepartner #findinfluencers #influencermarketing #lefty #influencerdatabase #influencermarketingplatform

Marketers, take note from Wimbledon 2025! 🎾 This year’s tournament wasn’t just a showcase of world-class tennis—it was a masterclass in brand storytelling, exclusivity, and cultural resonance. With over $30M in Earned Media Value (EMV) generated, Wimbledon 2025 proved to be a prime global stage for brands to create meaningful connections. Brands are moving far beyond simple logo placements. They’re crafting integrated strategies that connect emotionally with audiences. Just look at #StellaArtois— the brand made a bold statement with its limited-edition all-white can, a refined tribute to Wimbledon's iconic "total white" dress code. Launched by #DavidBeckham and #MariaSharapova, it was part of a layered presence that included immersive suite access, talent partnerships, and digital storytelling, driving $1.5M in EMV as well as $12.7M in EMV in total for all brands activations. 📊 Wimbledon 2025 Report drops soon! We’ll break down all top-performing activations and the strategies that earned brands the spotlight. Stay tuned 😏 #stellaartois #wimbledon #wimbledon2025 #davidbeckham #mariasharapova #totalwhite #findinfluencers #influencermarketing #lefty #influencermarketingplatform #influencerdatabase

All eyes were on Dior during Paris Fashion Week as Jonathan Anderson's much-anticipated debut for the house took center stage, capturing global attention and dominating industry conversation. Dior’s SS26 menswear show generated an extraordinary $98.1 million in Earned Media Value (EMV) — accounting for nearly half of the total EMV across all shows in Paris 👔 This outstanding performance marks a 251% season-over-season growth for Dior, significantly outpacing competitors and establishing the brand as the undisputed leader of the season. Dior’s show alone delivered more than double the EMV of the second-ranked brand. A key driver of this impact was Dior’s strategic influencer casting, featuring the five most influential personalities at Paris Fashion Week. South Korean music sensation TXT, fashion icon Kim Min-gyu, Thai superstar actors Apo and Mile, and new global ambassador Kylian Mbappé collectively generated 68.9% of the total share of voice — underscoring the brand’s unmatched ability to blend cultural relevance with star power ⭐️ #dior #ss26 #jonathananderson #findinfluencers #influencermarketing #lefty #influencermarketingplatform #influencerdatabase Christian Dior Couture

Step into the hidden dimensions of Haute Couture AW25 ✨ This season, couture pushed every boundary — from physics to philosophy, from sustainability to surrealism. Despite a 17% drop in Earned Media Value (EMV) to $82.4 million, due to fewer brands participating, Haute Couture remains a powerful driver of online visibility and cultural relevance, even though it serves a small, exclusive audience. Lefty and KARLA OTTO teamed up to dive deep into the data, uncovering the most successful and surprising takeaways that emerged this season. Leading the pack were BALENCIAGA,  SCHIAPARELLI, CHANEL,  Stephane Rolland Paris, and Maison Margiela  — brands that commanded attention both on and off the runway. On the influencer front, stars like Heart Evangelista from the Philippines generated over $5 million in EMV. Juyeon, the South Korean musician and member of The Boyz, impressed with $5.05 million EMV. Philippine model Pia Jauncey followed closely, while rising Thai star PP Krit rounded out the group setting social media buzz. Curious to see who closed the top 5 and which strategies drove their success? Check out our latest blog: https://xmrrwallet.com/cmx.plnkd.in/dwmz3cBU #hautecouture #aw25 #hautecoutureaw25 #pfw #mfw #balenciaga #schiaparelli #chanel #stephanerolland #maisonmargiela 

Once upon a time in Beverly Hills, Cider brought a Polly Pocket Mattel, Inc. pop-up to life 💜 With a three-day takeover of Alfred Coffee, Cider reimagined nostalgic retail for the digital age. The Polly Pocket activation merged physical touchpoints—Polly-themed drinks, pastel visuals, and QR-coded sleeves—with social-first strategies that delivered: ➡️ Nano influencers (under 10K) created the most content, ➡️ One creator (Kenzie) drove $228K EMV alone, ➡️ Total campaign EMV hit $294K in 3 days. From micro croissants to macro buzz, this pop-up proved that Gen Z responds best to campaigns that feel like play, not promotions. #shopcider #cider #pollypocket #alfred #beverlyhills #pollyville #kenzie #genz #findinfluencers  #influencermarketing  #lefty #influencerdatabase #influencermarketingplatform 

With a 50% surge in searches for “workout holidays,” Accor identifies wellness-driven travel as one of 2025’s key trends. The Bodrum EDITION by EDITION who is already riding this shift—turning fitness-focused escapes into immersive brand experiences 🏄🏻♀️ This May, two standout retreats set the tone: a women’s wellness weekend powered by On and hosted by Kimberly Drew, and a high-performance training escape with BXR London. Each blended movement, mindfulness, and luxury by the Aegean. More than just beautiful moments, both retreats tapped into the strategic power of micro-influencers—amplifying reach through authentic, community-led storytelling. A blueprint for how hospitality, wellness, and cultural relevance come together in unforgettable ways. Swipe to dive deeper into the retreats and the strategy behind them. #findinfluencers  #influencermarketing #lefty #influencermarketingplatform #influencerdatabase #bodrumedition #editionhotels #on #bxrlondon

Menswear is having a moment. A new era has arrived — driven by bold creative direction, fresh male icons redefining masculinity, and disruptor brands shaking up both the runway and the feed. This season was about more than just clothes. Who led the conversation on and off the runway? 👉 Swipe to see the ranking. 📖 Dive into our latest blog for the full story: https://xmrrwallet.com/cmx.plnkd.in/e6kxtz5X 📊 Data powered by Lefty, insights powered by KARLA OTTO . 
#mfw #ss26 #pfw Christian Dior Couture Louis Vuitton Saint Laurent Prada Group JACQUEMUS

The release of Monster Lando Norris Zero Sugar earlier this year marked a pivotal moment in Monster Energy’s refreshed F1 strategy. As the brand shifted its long-standing alliance from Mercedes-AMG PETRONAS Formula One Team to McLaren Racing, the spotlight turned to one of the sport’s most marketable stars: Lando Norris. With a rapidly growing global fanbase and a standout 2025 season, Norris has proven to be more than just a driver — he’s a high-impact brand partner. 📊 The partnership has already generated $15M in Earned Media Value (EMV), reflecting strong resonance across both sports and lifestyle audiences. In a sport flooded with sponsorships, not all partnerships cut through. At Lefty, we help brands like Monster quantify the real value of their influencer collaborations — turning visibility into measurable return. #findinfluencers #influencermarketing #influencermarketingplatform #influencerdatabase #lefty #influencermarketing #landonorris #monsterenergy #mclaren #f1