With a 50% surge in searches for “workout holidays,” Accor identifies wellness-driven travel as one of 2025’s key trends. The Bodrum EDITION by EDITION who is already riding this shift—turning fitness-focused escapes into immersive brand experiences 🏄🏻♀️ This May, two standout retreats set the tone: a women’s wellness weekend powered by On and hosted by Kimberly Drew, and a high-performance training escape with BXR London. Each blended movement, mindfulness, and luxury by the Aegean. More than just beautiful moments, both retreats tapped into the strategic power of micro-influencers—amplifying reach through authentic, community-led storytelling. A blueprint for how hospitality, wellness, and cultural relevance come together in unforgettable ways. Swipe to dive deeper into the retreats and the strategy behind them. #findinfluencers #influencermarketing #lefty #influencermarketingplatform #influencerdatabase #bodrumedition #editionhotels #on #bxrlondon
