Cleverbridge

What is a #MerchantOfRecord, anyway? 🤔 At its core, a Merchant of Record (MoR) is the legal entity that sells products on your behalf. That means they handle: ✅ Payment processing in local currencies ✅ Global tax calculation and remittance ✅ Regulatory and payment compliance ✅ Billing, invoicing, and chargebacks ✅ Protection from legal and operational liability In short, an MoR takes on the complexity of selling globally, so your team doesn’t have to. Whether you're just hearing about the MoR model or want a quick refresher, this short video breaks it down for you 👇

𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗮𝗹𝗹 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗮𝗳𝗳𝗶𝗹𝗶𝗮𝘁𝗲𝘀!    Looking for a trusted brand with global reach, generous commissions, and high-converting campaigns? Laplink Software, Inc. — a leader in PC migration and backup software — just launched its new affiliate program on the Cleverbridge Marketplace! 💻 Over 40 years of PC migration expertise  🌎 Global sales with support for 22 languages  🛠️ Trusted by Microsoft, Intel, and enterprise IT teams  💰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗰𝗮𝗻 𝗲𝗮𝗿𝗻 𝟮𝟱% 𝗰𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗼𝗻 𝗮𝗽𝗽𝗿𝗼𝘃𝗲𝗱 𝗼𝗿𝗱𝗲𝗿𝘀 Whether you're targeting IT pros, system builders, or everyday users upgrading to a new PC — Laplink has the credibility, support, and performance to help you drive results. 👉 Join the program now: https://xmrrwallet.com/cmx.plnkd.in/eSSu3wRa  And keep an eye on the Marketplace — we’re adding new affiliate programs from top SaaS and software brands all the time. 🔗 https://xmrrwallet.com/cmx.plnkd.in/ez5d2E7s  

Cleverbridge is fueling affiliate growth for some of the biggest names in SaaS. Global software leaders like McAfee, Tenable, Sophos, Parallels, and Malwarebytes trust Cleverbridge to manage their affiliate programs and drive demand gen + conversions at scale. Now, discovering and joining those programs is easier than ever. The new Cleverbridge Marketplace showcases affiliate programs from across our client base — all centrally managed, performance-optimized, and backed by our global ecommerce infrastructure.   🔗 Explore the Marketplace → https://xmrrwallet.com/cmx.plnkd.in/ez5d2E7s

Expanding into new markets can get complicated — fast. From regional taxes and local payment methods to regulations and customer expectations, there’s a lot to manage. As a Merchant of Record (MoR), Cleverbridge acts as a digital reseller, taking on these responsibilities so you don’t have to.  But we go further. Our platform is backed by expert services that help you launch faster and grow smarter. With Cleverbridge, you’re not just getting an MoR — you’re getting a true partner built for performance. Here’s the big picture in just 60 seconds (okay, 77 seconds).

𝗢𝘂𝗿 𝗻𝗲𝘄 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗹𝗶𝘃𝗲! 🎉 We’ve reimagined our digital presence to better reflect who we are, what we do, and the outcomes we help our clients achieve. The new Cleverbridge site showcases: • A clearer view of our platform and services 🔍    • A frictionless user experience — easier nav and mobile responsiveness 📱    • Success stories backed by data and results 📈    • Tools to predict your revenue potential (like our new ROI calculator) 🧮 Check it out → https://xmrrwallet.com/cmx.plnkd.in/gQgdS3Km We’re proud of how it turned out and hope you like it too. Let us know what you think in the comments. 👇 #Cleverbridge #Ecommerce #MerchantofRecord #WebsiteLaunch #DigitalTransformation

The birthday celebration continued in Germany this week, as over 150 colleagues gathered to toast 20 years of Cleverbridge. 🥂    The event, which took place on July 10, kicked off with a full day of sessions at IntercityHotel in Wiesbaden with a focus on strategy and long-term vision, as well as a special look back at Cleverbridge through two decades. Ayrton Santos, Director of Client Success at Cleverbridge, conducted an insightful fireside chat with Perttu Tynkkynen, Senior Vice President, F-Secure Corporation, about what has strengthened the successful partnership spanning over 10 years.    The festivities were capped off with a party at Kuehn Kunz Rosen brewery in Mainz. We thank everyone for attending both of our bicontinental celebrations — we’re eager to carry forward the momentum of our 20th year with a strong finish to 2025. 💪    #20YearsofInnovation #CelebratingSuccess #TeamCulture #CompanyAnniversary

Tired of generic product pitches and bloated demos? So are we.    On August 6, Cleverbridge joins Pavilion’s Demo Day – a one-hour, no-fluff sprint through some of the most effective tools in RevTech. Seven companies. Ten minutes each. We’ll be showing how we help SaaS and subscription businesses scale globally without legal, tax, or billing chaos slowing them down. Save your spot using the link below!

𝗠𝗼𝘀𝘁 𝗳𝗿𝗲𝗲 𝘁𝗿𝗶𝗮𝗹𝘀 𝗺𝗶𝘀𝘀 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸 – 𝗮𝗻𝗱 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁’𝘀 𝗳𝗮𝘂𝗹𝘁. Turning curious signups into loyal customers takes more than just a good offer. It takes a well-planned strategy to really move the needle.  Whether you're:  • Setting up your first trial  • Trying to boost conversions  • Looking to upsell/cross-sell better   • Re-engaging users who churned Our latest blog (in the comments) breaks down 𝗯𝗲𝘀𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝘀𝘁𝗮𝗴𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗿𝗲𝗲 𝘁𝗿𝗶𝗮𝗹 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲, from converting users to winning them back.    #SaaS #PLG #FreeTrial #UserOnboarding #RetentionStrategy #CustomerExperience #SubscriptionGrowth

Do discounts drive loyalty?  Not quite…  While promos can drive fast conversions, research shows deep discounts — 40% or more — often backfire at renewal. That jarring reset to full price? It’s a churn trigger.  Enter: 𝗦𝘁𝗲𝗽 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝘀 🪜 Rather than pulling the proverbial rug out, this model 𝗴𝗿𝗮𝗱𝘂𝗮𝗹𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝗽𝗿𝗼𝗺𝗼 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗿𝗮𝘁𝗲𝘀, preserving perceived value and trust along the way. In the June Cleverbridge Monthly Newsletter, we break down the best practices for Step Function Discounts: 📊 𝗟𝗲𝘁 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 𝗹𝗲𝗮𝗱: Analyze customer behavior to pinpoint when and how to adjust pricing in stages. 💬 𝗦𝗲𝘁 𝘁𝗵𝗲 𝘁𝗼𝗻𝗲 𝗲𝗮𝗿𝗹𝘆: Communicate upcoming price changes clearly to build trust and avoid drop-off. 🕰 𝗧𝗶𝗺𝗲 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁: Align pricing transitions with key moments in the customer journey — like renewals or product upgrades. 🔁 𝗘𝗮𝘀𝗲 𝘁𝗵𝗲 𝗹𝗮𝗻𝗱𝗶𝗻𝗴: A gradual shift toward standard pricing minimizes friction (no more sticker shock) and keeps customers coming back. It’s not just about closing the first deal — it’s about earning the next one, and the one after that. 👀 Want to see more from June’s newsletter? Still haven’t subscribed? Links in the comments.  #Ecommerce #SaaS #CustomerRetention #PricingStrategy #SubscriptionManagement #GrowthMarketing #StepFunctionDiscounts #LTV #ChurnPrevention #MerchantOfRecord 

𝗛𝗼𝘄 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗔𝗜 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀? 🤔 Recently, some of NYC’s top GTM leaders gathered with Cleverbridge and Pavilion to share how they’re putting news ideas into practice — from dissecting how AI agents can prequalify leads in real time, to sharing pipeline tactics for competitive markets.     The event was hosted by Cleverbridge CEO Richard Stevenson, along with Kevin Feagan Feagen (Chief Revenue Officer), Todd Garcia (VP of Global Client Success), and fellow Pavilion member Jason Patel (CEO of Open Forge AI).     Big thanks to everyone for attending: Aviv Canaani, Alina Vandenberghe, Anis Bennaceur, Gianna Scorsone, Sepehr Taghavi, Paul Szemerenyi, Petra Adshead, Tara Neumann, Shaun Crimmins, Stephen Rickli, Staisey Divorski, Mairead Ridge, Justin Berger, and Casey Erickson. We’ll see you at the next one!    #GTMleaders #B2Bmarketing #DemandGeneration #PipelineGrowth #AIinBusiness #TechNetworking