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7️⃣ Key Takeaways from PulsePoint’s HealthNEXT summit At the recent PulsePoint HealthNEXT Annual Summit, leaders from across the pharma media ecosystem — HCPs, marketers, agency heads, and technology innovators — gathered to share what’s really changing in our industry. From in-housing and change management to signal integration and patient-centred metrics, the conversations (both on stage and over lunch) revealed where pharma media is heading next — and the skills, tools, and mindsets we’ll need to get there. We’ve distilled it into 7 key takeaways — including thoughts from industry leaders — and a clear call for greater collaboration across silos. 🔗 https://xmrrwallet.com/cmx.plnkd.in/eSuVqi7F

⏳ Closing Tomorrow - Pharma’s Guide to Media Agency Models Pharma’s approach to media agency compensation is shifting - fast. Sticking with outdated models? That means misaligned incentives, lost value, and limited performance. 🛠️ Commission. Fee. Hybrid. Performance. What’s working - and what to leave behind. Access it free today, while still available → https://xmrrwallet.com/cmx.plnkd.in/gV8AF9hA #PharmaTrends #MediaAgency #MarketingStrategy #PharmaProcurement #DontMissThis #solli

🎬 TikTok is entering the AI-powered creative space with Symphony, a new suite designed to streamline content production and accelerate brand storytelling at scale. While not built for regulated categories, the platform’s AI Script Generator and Video Creator tools raise timely questions for pharma marketers: How can AI-supported workflows speed up unbranded or awareness content? What compliance considerations emerge when AI enters creative development? Could creator-match tools enhance HCP or patient influencer strategies? As AI reshapes the content supply chain, media teams must weigh speed and scale against trust, accuracy, and control. Read the full article here: https://xmrrwallet.com/cmx.plnkd.in/eAjxCKRD #PharmaMedia #AIinMarketing #DigitalHealth #TikTokForBrands #Omnichannel #solliExplains

🔍 With ChatGPT now reportedly handling 2.5 billion daily prompts, conversational AI is quickly becoming a major player in how people search for health information. For pharma media professionals, this raises new questions: How is brand content being summarized or surfaced in AI environments? What does discoverability look like when prompts replace keywords? Can prompt-led search be integrated into omnichannel media strategies? As search habits shift, so too must our strategies for visibility, compliance, and credibility. 👉 Read our full piece exploring what this might mean for pharma media: https://xmrrwallet.com/cmx.plnkd.in/eGFv85Yp #PharmaMedia #HealthcareMarketing #AIinHealthcare #solliExplains

🧠 The Risk Triangle in Healthcare Advertising 🎯 Ad regulations  🏥 Healthcare compliance  🔒 Data privacy laws 📣 In Webinar #4 of Next POC Media, Kamya Elawadhi (Doceree) breaks down the uniquely complex risk landscape pharma brands must navigate. 💡 It’s not just advertising - it’s advertising inside healthcare, governed by privacy. And every choice matters. 🎥 Now Live: solli x Doceree – Next POC Media Webinar #4     👉 Watch it here: https://xmrrwallet.com/cmx.plnkd.in/dQHNA286 #PharmaMarketing #PointOfCareMedia #HealthcareAdvertising #PrivacyCompliance #Doceree #solliGlobal #DigitalHealth #MLR #NextPointOfCareMedia 

We’re excited to welcome Veradigm® as a Media Network Partner for Preparing for 2026 – A solli Roundtable, taking place this October in NYC. In a closed-room setting, this sponsor-led event will bring together leaders across pharma, media, and tech to explore the key challenges and innovations shaping 2026 and beyond. With EHR playing an increasingly important role in the media mix this year and next, we welcome Veradigm’s presence in this conversation - bringing valuable perspective to a rapidly evolving landscape. 🔗 Learn more and explore sponsorship opportunities here https://xmrrwallet.com/cmx.plnkd.in/dBwKY-ED #solliglobal #pharmamedia #digitalhealth #adtech #hcpengagement #healthcareleaders #veradigm #roundtable2026 

IQM Corporation launched an identity-based nurse-targeting product - aiming to bring care team messaging into healthcare advertising campaigns. For marketers focused on access, adherence, and patient education, the shift from “physician-only” to “team-based” targeting could reshape omnichannel strategy. Key questions from solli: – How do you engage non-prescribers compliantly? – Where does nurse influence matter most in campaign planning? – What metrics define success when scripts aren't the outcome? 👉 Read more: https://xmrrwallet.com/cmx.plnkd.in/e7BAWamg #PharmaMedia #CareTeamMarketing #NurseTargeting #OmnichannelStrategy #solliExplains

solli Elevate exists to spotlight the next generation of pharma media leaders - those driving innovation, connection, and real-world impact. We’re proud to feature Jane Wojcik, who brings both strategic precision and human empathy to her role at PatientPoint®. In a media ecosystem that’s increasingly fast-moving and complex, Jane helps translate brand goals into actionable plans - plans grounded in clinical realities, regulatory nuance, and platform-specific best practices. Her early experience leading diverse retail teams has shaped how she now aligns cross-functional partners across brand, compliance, media, and data science - with clarity, speed, and purpose. In roles like Jane’s, strategy isn’t abstract. It’s the connective tissue between ambition and execution. Read the full piece here: https://xmrrwallet.com/cmx.plnkd.in/eJZ2u87z 💡 Know someone redefining pharma media? Nominate them here: https://xmrrwallet.com/cmx.plnkd.in/d66U2t-r #solliElevate #PharmaMedia #ClientStrategy #CrossFunctionalLeadership 

What sets solli apart? According to Nicholas Beckingham, Specialist Director, Health & Pharma at Space & Time, it's our commitment to elevating pharma media and ad tech - and creating spaces that spark action. If that sounds like your kind of conversation... 🚀 Join the leaders already plugged in. Free and open to all: https://xmrrwallet.com/cmx.psolli.global/ #PharmaVoices #HealthMarketing #SpaceAndTime #AdTechLeadership #solliSessions #HealthcareInnovation 

🚨 Last Chance: Pharma’s Guide to Media Agency Models – 2025 Whether you're managing an RFP, renegotiating your MSA, or scaling omnichannel – this guide is built for you. ✅ Commission, hybrid, fee & performance models ✅ Backed by expert insights + real pharma examples ✅ Built for brand, media & procurement leaders 📥 Access now – free for a limited time → https://xmrrwallet.com/cmx.plnkd.in/gV8AF9hA #PharmaMarketing #AgencyCompensation #MediaStrategy #2025Ready #solli