5 Mistakes That Can Ruin Your Notary Business and How to Avoid Them

Starting and growing a notary business can be rewarding, but there are common pitfalls that many notaries—both beginners and experienced—fall into that can hinder success. Recognizing and avoiding these mistakes will save you time, money, and frustration while helping you build a thriving career. Here are five critical mistakes to watch out for, plus a bonus tip to jumpstart your notary business effectively.

Mistake #1: Paying for Unnecessary Products and Services

After becoming commissioned, notaries often receive numerous offers for supplies, memberships, directories, and marketing services. Many end up spending money on items they don’t need or that don’t add real value to their business.

How to avoid it: Before purchasing anything, research and ask trusted professionals whether the product or service is essential. Focus on buying only what’s required by your state or what will genuinely help your business grow.

Mistake #2: Joining Unhelpful or Negative Online Groups

Social media groups can be a great resource, but many notaries join groups filled with misinformation, negativity, or conflicting advice—especially when members are from different states with varying laws.

How to avoid it: Choose your online communities carefully. Join groups that are state-specific and moderated by knowledgeable leaders. If a group causes confusion or stress, it’s okay to leave and seek better support elsewhere.

Mistake #3: Not Reading or Understanding Your State’s Notary Handbook

Your state’s official notary handbook is the most reliable source for your duties, legal requirements, and best practices. Skipping this step can lead to costly errors like notarizing incomplete documents or misunderstanding your authority.

How to avoid it: Take time to thoroughly read and study your state’s notary handbook. Highlight key points, make notes, and revisit it regularly to stay informed and confident in your role.

Mistake #4: Using Ineffective Marketing Strategies

Many notaries waste time and money on outdated or poorly targeted marketing efforts. Examples include handing out business cards in places that don’t need notaries or investing in expensive advertising without a clear plan.

How to avoid it: Develop a focused marketing strategy tailored to your target clients—such as real estate agents, signing services, or healthcare facilities. Build a professional online presence with a website and Google Business profile to attract local clients efficiently.

Mistake #5: Taking Advice from Unproven Sources

Not all advice is created equal. Following guidance from those without proven, sustainable success in the notary industry can lead you astray, especially advice based on temporary market conditions.

How to avoid it: Seek mentorship and training from experienced notaries with a track record of long-term success. Learning from those who have navigated industry challenges will help you build a solid foundation.

Bonus Mistake: Analysis Paralysis

Consuming too much information without taking action is a common trap. Watching endless videos or reading countless articles without applying what you learn prevents progress and income generation.

How to avoid it: Set clear goals and take consistent action. Start notarizing, build your client base step-by-step, and learn through experience. Confidence and success grow with practice.

Final Thoughts

Avoiding these common mistakes will help you build a professional, profitable notary business faster and with less stress. Focus on learning your state’s laws, making smart purchases, marketing strategically, and taking action.

If you’re ready to grow your notary business the right way, look for comprehensive training programs and supportive communities that provide proven strategies and ongoing guidance.

Start building your successful notary business today with expert resources and training designed to help you thrive! Visit Notary2Notary.com for more information and support.