What does it take to launch a $2B+ mobile game in 2025? Data-first onboarding. Smarter UA spend. Region-tuned LiveOps. 👇Here are 3 ways they've used data to consistently pull in over $100 million in monthly revenue: Smarter onboarding for reduced early churn From Day 1, the team used ThinkingData to monitor player behavior in real time. This allowed them to fine-tune tutorials and system unlocks based on actual player actions, significantly lowering early friction and boosting long-term retention. Real-time UA optimization maximized LTV By linking in-game IDs to UA tracking, Century Games was able to identify high-LTV cohorts, retarget similar audiences, and determine which players were worth the extra ad dollars. This was a major driver in reaching over $2 billion in total revenue. Cohort-based LiveOps scaled global engagement With players segmented by country, engagement level, and spending behavior, the team launched localized content drops tailored to each market, all powered by one centralized system. This enabled global growth without sacrificing operational speed or quality. The result? 100M+ downloads to date ATH of $133M in revenue for March of 2025 A new blueprint for 4X success When Whiteout Survival was launched by Century Games, they didn’t just ship another 4X title, they built a LiveOps machine driven by live player data. #MobileGaming #GameAnalytics #LiveOps #GameMonetization #4XGames #GamingData #CenturyGames #WhiteoutSurvival
