How Tarro's SMS Marketing Program boosts restaurant success

Most restaurants DO NOT have a MARKETING problem. They have a RETENTION problem. The irony? A 5% LIFT in retention can BOOST profits up to 95%. Yet operators pour their budgets into new guest acquisition, spending 5 to 10x more chasing strangers than re-engaging loyal guests. That is broken. At Adentro, we flip that script. Using WiFi footfall attribution, we help restaurants do 3 simple but powerful things: ✅ Identify repeat guests (by name, frequency, visit patterns) ✅ Understand behavior (zip codes, peak times, dwell time) ✅ Market smarter (with measurable, ROI-driven campaigns) Loyalty is not a punch card. It is understanding guest behavior and acting on it. Curious to learn: What is one thing your team does to get customers back in the door? Let us swap tactics 👇 #RestaurantMarketing #GuestLoyalty #WiFiAttribution #HospitalityStrategy

Elevate your AOV with expert tips from Dan, co-founder of PPC Geeks! 🌭💼 #RetailStrategy #BusinessGrowth Discover how to increase the average order value in your restaurant or retail business for better profitability. #AOV #PPCGeeks

Elevate your AOV with expert tips from Dan, co-founder of PPC Geeks! 🌭💼 #RetailStrategy #BusinessGrowth Discover how to increase the average order value in your restaurant or retail business for better profitability. #AOV #PPCGeeks

70% of first-time diners never return. And yet? Marketing teams keep pouring money into acquisition—while retention stays underfunded, manual, and unmeasured. The result? You're constantly trying to fill a leaky bucket. Here is what the smartest hospitality brands are doing differently: ✅ They capture first-party data at the moment of visit—via Wi-Fi login ✅ They enrich profiles automatically with visit frequency, daypart trends, and ZIP codes ✅ They automate campaigns like “remind after 30 days” or “send weekday lunch offer” ✅ They measure real results: who came back, when, and how much they spent ✅ They optimize based on performance—VIPs get loyalty offers, drop-offs get win-backs With this engine in place, retention becomes a predictable, scalable growth lever. Not a guessing game. Not a vanity metric. At Adentro, we built this loop to turn visit data into actual revenue. If 70% of guests are not coming back… the real question is: Why? And once you know that, what will you do next? Drop your best retention strategy below.👇 Let’s learn from each other. #RestaurantMarketing #GuestRetention #HospitalityStrategy #FirstPartyData #CustomerLoyalty #MarTech

What makes a truly effective loyalty programme? 💡 We recently sat down with the brilliant minds behind two of the UK's most beloved restaurant brands to find out. In our fireside chat, discover how Rosie Hill, Head of Ecommerce at GAIL's Bakery and Gemma Barter, Senior Digital Marketing Manager at Honest Burgers, are transforming their customer relationships through loyalty programmes that deliver genuine results: ✅ How Honest Burgers achieved 25,000 app downloads in just 30 days ✅ Why GAIL's moved from beloved physical stamp cards to digital loyalty ✅ The training approach that got staff genuinely excited about loyalty ✅ How one Honest Burgers location achieved a remarkable 27% loyalty adoption rate "When you think about the cost of acquisition vs. the cost of retention, investing in loyalty is a fantastic way to do both of those things. You're introducing new people to your brand and you're using it as a way to build meaningful connections." - Rosie Hill, Head of Ecommerce at GAIL's Swipe through for real insights, directly from the people making loyalty work in the real world. Want the full conversation? The link to our complete fireside chat video is in the comments below. 👇 #HospitalityTech #CustomerLoyalty #RestaurantMarketing #DigitalTransformation #GAILsBakery #HonestBurgers

Loyalty Insights – Week #10: The Power of the Repeat Guest Marketing often focuses on acquisition. But here’s where the maths gets interesting: 📊 Returning customers spend 67% more than first-timers 📉 It costs 5x more to attract a new guest than to keep one 💰 Just a 5% boost in retention can grow profits by up to 95% The takeaway? Loyalty is your highest-return channel. So while new faces matter, your regulars are your engine. They don’t need convincing—they just need recognising. #GuestRetention #CustomerLoyalty #HospitalityMarketing #RestaurantROI #LoyaltyCampaign #WeeklyInsights #RetentionOverAcquisition

What really stops seafood shoppers from completing their purchase when they’re just one click away? Seafood brands face some of the highest cart abandonment rates in DTC space. And it’s not just about pricing! Freshness concerns, delivery doubts, and a lack of trust are often what hold high-intent buyers back at the last step. RetainIQ is hosting a live session for seafood brand founders, marketers, and e-commerce leads. But if you're in DTC space, you'll find valuable takeaways you can apply to your own brand too! We’ll walk you through what’s actually happening at checkout and how top brands are solving it using smarter email flows, stronger customer reassurance, and well-timed automation. 🧠 What you'll learn: ✅Why seafood brands face unusually high abandonment rates with real examples ✅ How email flows help overcome objections around trust, delivery, and cost ✅What leading brands are doing to reduce drop-offs by up to 40% ✅Tactics to turn cold leads into loyal repeat customers ✅ Real examples of cart recovery that work for perishable products A straight-talking session with seafood brands, packed with strategies you can put to work immediately! 🔗Register to save your spot👉 https://xmrrwallet.com/cmx.plu.ma/t3xh4ww5 📅 Thursday, July 10, 10:30 PM - 11:30 PM GMT+5:30 💬 Can’t attend live? RSVP anyway and we’ll send you the recording straight to your inbox. #SeafoodMarketing #DTCEcommerce #CartAbandonment #EmailMarketing #RetentionMarketing #EcommerceGrowth #FoodAndBeverageBrands #CustomerRetention #CheckoutOptimization #EcommerceTips #GrowthMarketing #MarketingWebinar #ConsumerBehavior #BrandLoyalty #MarketingInsights

Wingstop Restaurants Inc. could’ve launched a loyalty program years ago. But they didn’t. Instead, they built the backend first—starting with a CRM, first-party data capture, and MyWingstop, a proprietary engagement platform that now powers more than 50 million customer profiles. Only now are they turning that ecosystem into a loyalty program—one designed to reflect what Gen Z and Millennial consumers expect: personalized, experiential engagement. Their goal isn’t just more transactions—it’s one-to-one access, fueled by data and designed to deepen brand connection. What I appreciate about their approach is that they built the infrastructure to support a personalized, one-to-one loyalty experience, rather than adding a loyalty program simply to 'check the box.' Looking forward to their full rollout in 2026.

🔍 How Well Do You Really Know Your Restaurant Customers? 🔍 In an age where data is king, restaurant operators find themselves buried under countless dashboards and bombarded with hundreds of data points. Despite this deluge of information, the question remains: What do you really know about your customers? At Touchpoint, we're changing the narrative. Imagine knowing your customers so well that you can greet them by name, recall their favorites, and offer a seamless, one-click reorder process. With Touchpoint, it’s not just possible—it’s the standard. Here's how we redefine customer understanding: Comprehensive Customer Profiles: From name and contact info to household income insights, we provide a 360-degree view. Personalized Experiences: Identify customer favorites and push featured deals tailored to their preferences. Streamlined Operations: Simplify interactions with one-click reorders and truly seamless user experiences. You’re not just collecting data; you’re translating it into meaningful, personalized connections that drive loyalty and satisfaction. Ready to truly understand and connect with your customers like never before? Let's make it happen together! #KnowYourCustomer #DataDrivenInsights #Personalization #CustomerExperience #RestaurantSuccess

Re-engagement starts with recognition. One of the most effective ways to reduce wine club attrition? 👉 Make your members feel seen, valued, and rewarded. With OrderPort, wineries use: 🔍 Reporting Tools to identify top customers 💌Marketing to create targeted campaigns 💬 CRM to include personalized touches 🎁 Loyalty Program to unlock exclusive perks Add in regular member-only events and you’ve created a wine club people want to be part of long-term. #WinerySoftware #WineClub #ReEngagementStrategy #LoyaltyProgram