The Real Impact of AI in Business

AI IS ANNOYING I work at an AI company, and honestly, I’m just as tired as everyone else of hearing about the AI hype every five minutes. Most of what’s out there feels recycled, overhyped, and disconnected from the reality of the companies it operates within, but here’s how Toma's customers and I stay focused on what matters: When you get past the noise and look at what’s really happening inside businesses, AI is starting to quietly fix real problems. It was never about replacing someone or reinventing the workflow. It has always been about making things run smoother, giving teams better context, and freeing teammates to spend more time on higher-value tasks. The hard part isn’t the technology, it’s getting people to trust it and use it with their existing processes. That’s the work I care about. Not pushing a trend or selling excitement, but helping teams use AI in a way that makes their jobs and lives easier.