2025 has showed us something clear in combat sports: The brands that grew the most didn’t wait for the fight night promo. They built with the athlete months before and after. Not on a billboard or banner ad. But with authentic, on-camera moments. Product integrations that felt earned, not placed. Sponsorship in combat sports is growing faster than ever. In Q1 this year UFC saw a $15.7m increase in partnerships and marketing revenue compared to Q1 of 2024. That rise isn’t accidental; it’s because smart brands are investing in talent, not just airtime. If your team helped make one of these moments happen this year - tag them below 🔥 Crypto.com Steven Kalifowitz Preston Peters Isaiah Freedman ALLMAX Nutrition, Inc. Matt Sepkowski, MBA Kevin McCaffrey FanDuel Andrew Sneyd AJ Mazza Jack Drillich True Protein William Florance Alexandra Humphrey Amy Coney SPRIBE Kristina Saskevich Elene Dalakishvili
