Promoting too many products at once can confuse members and frustrate agents. Brendan M. does a great job of laying this out in the latest edition of his series on Strategic Revenue Management (SRM) for Carriers. Insurance and Marketing 🤓 - take note!
Many carriers spread their marketing budgets too thin, promoting too many products in too many places. In Strategic Revenue Management Step 4: Pull, smart carriers focus consumer marketing on hero products in priority markets to drive increased enrollments, better conversion rates, and higher member retention. When pull marketing aligns with push efforts, agents sell more and members stay longer. 👉 Step 4: Pull blog post: https://xmrrwallet.com/cmx.pbit.ly/46ql8Zh 👉Strategic Revenue Management white paper: https://xmrrwallet.com/cmx.pbit.ly/3TvdJA3
