How POC marketing can bridge healthcare gaps

How can POC marketing better bridge the gap with patients? 🎙️ That’s the question Health Monitor CEO David Paragamian explored on a recent MM+M podcast with reporter Heerea Rikhraj. The conversation highlighted how POC marketing is evolving into a highly targeted, technology-driven strategy that supports healthcare providers and patients where it matters most—at the point of care. 💡 David highlighted two key opportunities: equipping HCPs during critical treatment decision windows and helping close health equity gaps by ensuring patients receive the education, support, and access they need. As the channel advances, one thing is clear: the most effective solutions build trust, deliver value, and meet patients and providers in the moments that shape patient outcomes. 🎧 Tune into the full MM+M Podcast episode: https://xmrrwallet.com/cmx.plnkd.in/e4MBq7UU #HealthcareMarketing #POCMarketing #HealthMonitorDifference