G-III Apparel Group’s Post

Lila Moss is the new global face of DKNY for the Spring 2025 “New York Stories” campaign.    Following last season’s bold campaign that injected New York literature into the world of DKNY, this season, the power of film takes center stage. Drawing inspiration from iconic movies that showcase NYC as a vibrant backdrop, the campaign features both the city and Lila as its main characters, with the cinematic atmosphere allowing her to seamlessly embody different roles.    A rising star who brings a fresh energy and edge, Lila has been carving out a distinctive identity in the industry and projects an individuality that mirrors DKNY’s balance of timeless style and modern relevance. Lila representing DKNY takes on even more significance with Kate Moss appearing in the Donna Karan New York Spring 2025 Campaign – a mother-daughter connection between these two brands that echoes DKNY’s story of origin when Donna Karan drew inspiration from her daughter for the line’s cool, youthful attitude.   In the campaign, shot by Mikael Jansson, Lila gives off main character energy in looks that are youthful yet elevated, and feature the “DKNY est. 1989” collection which revisits iconic pieces from the DKNY archive and reinterprets them in a contemporary way to create looks that are sophisticated and streamlined.   The campaign launches today on @DKNY social channels and will debut globally through a diverse media mix of impactful social, digital, premium outdoor, and influencer partnerships.    Thanks to WWD for sharing the news. Read it here: https://xmrrwallet.com/cmx.pbit.ly/40ZJDrS   Check out the collection at dkny.com