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View profile for Jake Goldman

Partner @ Fueled, a digital agency. Founded 10up, bootstrapped to 300 experts around the globe making websites and tools with open platforms like WordPress; merged the business into Fueled in 2023.

Last month, I co-authored a white paper with my colleague Brian Bourn, shaped by nearly seven years of work with multiple State of California agencies and several notable federal projects. 📘 Grounded in real-world case studies, the paper offers a pragmatic framework for achieving and sustaining accessibility at scale. In our experience, maintaining accessibility after a launch or "clean up" is where things most often break down. We explore how smart CMS architecture, automation, and integrations can reduce reliance on manual effort, which tends to be time-consuming, resource-intensive, and especially prone to human error. What sets this white paper apart is its focus on the *efficiency* case for accessibility in government. We’ve seen it firsthand: one of the most effective ways to reduce spending without cutting services is to shift labor-intensive, in-person support to self-service digital workflows. That’s not a new idea, but in practice, it can't be said enough that the same populations who need accessible digital services are also those often most in need of government support. When online services fall short for those populations, the cost, both human and financial, is high. 💸 In my view, the accessibility conversation is too often framed solely around morality (“you should do this because it’s right”) or legal risk (“you should do this so you don’t get sued”). Both are valid. But especially in the context of constrained budgets and hard choices, it’s critical to make the case that accessibility is good government, not just ethically, but operationally. We've uploaded the paper in PDF and ePub formats. I'd love any feedback or input! https://xmrrwallet.com/cmx.plnkd.in/gjaARh39 #Accessibility #DigitalGovernment #GovTech #InclusiveDesign

Shannon Swenson

Founder & publishing consultant to execs at global brands. xAutomattic, xIBM, xSchwab, xOmnicom, x10up

2w

Congrats Jake and Brian. You guys bring an amazing team and a compelling offer to the public sector.

Brandon Kenig

Data Strategy, Analysis, and Transformation | Digital Analytics Intelligence | Measurement & Conversion

2w

Great work, Jake! I love that you and Brian documented this. I can't wait to dig into this white paper and see all the insights gleaned from years of cutting-edge development and solutioning for California state government. As someone who played a small part in this partnership, I was humbled by the real-world impact of 10up's work for the average Californian and the realization that accessibility and efficiency are not mutually-exclusive. Good government succeeds with this mindset.

Brad Miller

2x Emmy Nominee, award-winning, Strategy & Design Leader who loves creating new ideas. Excited to work!

1w

Nice work, Brian and team!

Andrew Cameron Zahn, MFA

Vast Design & Development - WordPress VIP Agency Partner

2w

Nice! 🔥

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