eBay’s Post

🚨Digital Product Passports (DPPs) aren’t just a win for circularity—they’re a game changer for fashion resale. A new report from Bain & Company, developed in collaboration with the team at eBay, finds that DPP (soon to be required in the EU) could double the lifetime value of fashion items. What’s even more compelling, is that consumers are positioned to capture up to 65% of that added value through extended use and higher resale earnings. Here’s why this matters: 🧵 DPPs make key product details—like materials, origin, and care—easily accessible. 🛍️ That transparency builds trust in resale and supports smarter reuse and recycling. 💸 A £500 product, with a DPP, could unlock another £500 in resale and services. ♻️ All while accelerating circular fashion and sustainability goals. At eBay, we’ve long believed in the power of pre-loved fashion. This report underscores how digital innovation can unlock real economic and environmental value, for brands, for platforms, and most importantly, for customers. More information and report details here: https://xmrrwallet.com/cmx.plnkd.in/gvGN-RGV and a big thank you to Lennart Schlinkmann, Beatriz Reyero and Aaron Cheris for the collaboration. #CircularFashion #Resale #Sustainability #DPP #eBayFashion #BainReport #DigitalProductPassports #FashionInnovation