CX Foundation’s Post

8x8 just flipped the script. Instead of marketing AI, they’re marketing belief. Their new campaign, “The Power of You,” doesn’t spotlight features or flashy bots. It spotlights real people, IT leaders, CX directors, and frontline innovators, who are using AI to transform their roles, their orgs, and their outcomes. 📈 While others lead with tech, 8x8 leads with empathy, story, and results. "The stakes have never been higher, and the noise has never been louder. Everyone’s trying to out-AI, out-roadmap, and out-hype the competition—but in all that tech swagger, something got lost: the humans driving the change. We chose to do the opposite." - Bruno Bertini - CMO @ 8x8 This a strategic repositioning, from platform vendor to transformation partner. From hype to human-first messaging. From enablement to identity-level empowerment. Here's the breakdown 👉 https://xmrrwallet.com/cmx.plnkd.in/er_YVZqF #8x8 #cx #enterpriseAI