Curology’s Post

"Minimum Viable Product" isn't good enough. You need a Minimum LOVEABLE Product. ❤️ Last week, our new CEO at Curology, Kathy Savitt, dropped this pearl of wisdom at her first board meeting—and it stuck. Too often, traditional "MVP" thinking leads to shipping something that works... but doesn’t wow. It checks boxes. It functions. But does it spark joy? Create loyalty? Feel magical? Usually not. "MLP" flips that thinking entirely. Instead of asking: 👉 “What’s the minimum we can ship?” We ask: ✨ “What’s the simplest version that customers will LOVE?” Because the best products don’t win just by working—they win by resonating. Think about it: 🎵 Spotify started with just instant streaming. No podcasts, no social. But that magic of immediate access? 💥 📸 Instagram launched with square photos and filters. No stories, no reels. But that simplicity? Addictive. 💸 Venmo was just bill-splitting. But the social feed? It made paying friends fun. At Curology, this lens is guiding how we solve skin challenges with the world’s most personalized Rx formulations—and how we design magical experiences worth loving from day one. The best founders know: You can’t iterate your way from something nobody wants to something everybody loves. But you can start with something simple that people love—and build from there. Kathy’s consumer instincts (from Yahoo, Amazon, AEO, Boom Supersonic) are razor-sharp. She gets it—and she’s helping us reimagine not just skincare delivery, but what it means to deliver confidence. Let’s build what people can’t imagine living without. Even in V1. 🚀 What’s a product you loved from its very first version? Drop it below. 👇 #ProductDevelopment #Leadership #MinimumLoveableProduct #ConsumerExperience #BuildTheFuture