Chris Lansing’s Post

Today marks an exciting new chapter for Health-Ade. As featured in the The Wall Street Journal, we’ve announced our sale to Generous Brands, in a transaction that values Health-Ade at $500 million. I want to thank Ben Glickman and Laura Cooper for capturing this pivotal moment and sharing the story of how far this brand has come. Health-Ade began as a farmers market staple in Los Angeles and has grown into a category-defining brand found in 65,000+ retail doors across the country. That growth didn’t happen by accident—it’s the result of a bold founding vision, an extraordinary team, loyal fans, and a product that delivers on what today’s consumers want: function, flavor, and authenticity. Joining Generous Brands unlocks the ability to scale faster, while staying true to what makes Health-Ade special. I’m incredibly proud of our team and excited for what’s ahead as we continue our mission to champion gut health and build a brand that empowers healthier lives. I’d also like to extend my sincere gratitude to our investors, Manna Tree and First Bev, for their unwavering support and belief in Health-Ade’s long-term vision and my rock-star leadership team Ricky Khetarpaul, Charlotte Mostaed, Shawn McLaughlin, David Yarmoff, Barry Waddell and Cheryl Knollman, FPC, AWI-CH To our team, partners, retailers, and loyal consumers—thank you. This milestone belongs to all of you. Read the full WSJ feature linked in the comments below. #HealthAde #Leadership #CPG #GutHealth #HealthAndWellness #PurposeDrivenGrowth #WSJ #Kombucha #FunctionalBeverages