How to use GenAI for competitive edge in marketing

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Tired of just experimenting with GenAI? Our latest blog shows you how to move beyond basics and integrate AI strategically for a real competitive edge. Discover how to power your strategy, deliver hyper-personalized customer experiences and execute data-driven creative at scale. This guide covers five essential steps to operationalize GenAI effectively: •Define clear use cases: Understand if you need AI for insight or creation. •Focus on high-impact areas: Prioritize quick wins like personalized product descriptions or campaign copy. •Choose the right tools: Select models that fit your content needs from general to brand-specific. •Define the human layer: Establish workflows for effective human-AI collaboration. •Build an operating system: Implement governance, skill development and role evolution for compliant, effective AI use. Ready to transform your marketing? Read the full blog here: https://xmrrwallet.com/cmx.pbit.ly/41gjZji #GenerativeAI #AIinMarketing #SmartMarketing

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