Walmart just did what Amazon should have done YEARS AGO. They're restricting Beauty & Personal Care listings to brand owners and authorized distributors ONLY. - No more unauthorized resellers. - No more counterfeit products. - No more brands losing control of their pricing and customer experience. Walmart is showing how a marketplace can actually SUPPORT the brands that drive their revenue. AMAZON, TAKE NOTES! I've been vocal about this issue for YEARS. It’s embarrassing that Amazon is STILL behind on this. Maybe take a break from raising seller fees and actually get your act together? Roll this out, category by category, before sellers run out of patience.
Lots of resellers will be losing out on a line of revenue.
They both need to do this for grocery. Complete lack of control over 3P product quality, integrity and safety. Consumers don’t realize they’re not purchasing from Wal Mart, and end up with expired, improperly stored, repacked foods, just to name a few issues.
Having worked on the supplier side in beauty and personal care, we always struggled with having unauthorized sellers reselling our product for +3x our SRP and not reflective of our brand’s initiative to align with EDLP. This is a huge win for the brand owners and will in turn enhance customer trust and protection.
Unfortunately, Walmart has chosen a heavy-handed approach when a more precise and thoughtful strategy was needed. Instead of allowing sellers to continue operating while undergoing the vetting process, they abruptly halted long-standing sellers — including trusted distributors and established brands. As a result, companies with significant inventory at WFS are now stuck in limbo, uncertain if or when they’ll be vetted. The execution of this process has been so poorly planned and mismanaged, it’s left many in the seller community stunned.
About time someone stepped up! Amazon, you’re on the clock now.
It's scary the fake stuff that's sold under brand names on Amazon - especially things you plan to put on or in your body. This will be a huge win for Walmart as people understand the consequences.
Or Amazon just bans your product, like us Hostage Tape, without any real justification, just cause they want to. We’ve sold 51 million strips of mouth tape. Yet they allow knock off cheap crap versions to still sell via Prime. 🤦♂️
Amazon has become a product/market testing space...for themselves. If a brand's product does well, they make an "Amazon Basic" version and completely price out the original. They could care less about brands. We're on FBM and still getting raked over the coals by fees. Unfortunately I feel like we're just waiting for our brand's other shoe to drop, when Amazon comes out with a "Basic" version of our best seller.
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1wI love to see this! Consumers need protection from shady retailers, and Walmart is doing the right thing by regulating this. Amazon, be better!