How OLLY PBC uses Attentive Email for better communication

Transcript

First of all, the e-mail products amazing. It's just, it's just like better all around. Like we just work a lot faster. And then Holly for about 4 1/2 years, I'm the director of DC and Martech and compliant also early user of a tenant e-mail. You can make a real cohesive journey that's built around customer preferences. It goes back to using that AI tool to power this personalization that we wouldn't be able to do at that scale. There's nothing better than having one database, all of those things and it works a lot like the way the SMS product works. So the audience building is the same. All of these things work in a similar way. Without learning runway for us at all, it really was just about, OK, we can apply this to SMS and now we can apply this to e-mail and all of it worked the same. It's just, it's just like better all around. With the AI, we can test it really quick. We can test in real time and understand immediately which direction we should go. Instead of running a test for six to eight weeks, we just work a lot faster.