Summer 2025: Concerts, campaigns, and culture collide. In her latest issue of The Roar, Lisa Rosenberg breaks down how brands are harnessing summer’s biggest stages. Check it out!
Global President, Consumer Brands at Allison Worldwide | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
From a Peter Gabriel field nap in ’87 (must see the pic!) to handing out swag with Sprint on a Stones tour, I’ve seen music and brand worlds collide in unforgettable ways. And in 2025? That collision has become a full-on experience economy. This season’s biggest tours aren’t just about sold-out arenas. They’re about soul, story, and smart brand energy: 👟 Oasis x adidas is nostalgia done right 💄 LadyGaga x SEPHORA turns Pride into purpose 🌴 BadBunny x SC Johnson Lifestyle Brands' Method making a Puerto Rican homecoming feel global In today’s The Roar, check out how concerts have become culture stages, and what your brand can learn. Allison Worldwide Stagwell
