From the course: The Career Transition Playbook for Leaders
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Enhance your personal branding
From the course: The Career Transition Playbook for Leaders
Enhance your personal branding
- What comes to mind when you hear the word "brand"? Perhaps, you think of a logo like a swoosh, or a slogan, like, "Just do it." But a brand is also a way to set customer expectations. You're in good hands with Allstate Insurance. BMW is the ultimate driving machine. Apple challenges you to think different. Those simple phrases give consumers a way to measure their experiences against the promise. In this lesson, I'll show you how to leverage the concept of brand to boost your visibility and credibility with potential employers, so you can effectively enhance your professional persona and market your expertise. Corporate branding is about what a company can do for a client or consumer. Personal branding is similar in that it's based on the perceived value you bring to the workplace. It's about what people remember about you, the emotion that's evoked as a result of working with you, and it can set you apart from other leaders and candidates. Here's a quick demo on how branding works.…
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