Rules for outbound to overfill your calendar

- Here are seven simple rules for outbound that'll overfill your calendar. Rule number one, KISS. Keep it simple, superhero. Make your best thing simple and easy to understand. Make it so a fifth grader can understand it. If you confuse them, you'll lose them, whether it's a cold call or an email. Rule number two, focus on them. It's all about the prospect. Focus on them, their pain, their issues, their worries, et cetera. Unless they're deep in the customer awareness journey, they do not care about your product, your company, or you. Rule number three, sell the next step. Each step sells the next step and not the product. Example, the subject line sells to read line one, line one sells to read line two. Or if it's cold calling, your cold call sells the appointment and not the product. Rule number four, your vibe attracts your tribe. Your attitude must reflect that you're of equal status and of value to your prospect. This is your confidence, energy, and conviction. If they do not believe you are of value, they'll not want to meet for 10 minutes and see if it's a good fit. Rule number five, the fortune is in the follow up. Be consistent and follow up. Omnichannel is key. Mix it up between calls, emails, social media, et cetera. Rule number six, the separation is in the preparation. This is from preparing a quality list, researching in advance, understanding your ICP, understanding the most common objections practically until every framework has become a base instinct. It must seem as if you've done it thousands of times. Rule number seven, detach from the outcomes and focus on the process. Regardless of how great you are, no one books 100% of their outbound. You will get rejected so prepare for the worst, expect the best. Now execute these seven rules and watch your pipeline fill up.